Hobbyists, crafters, and tech enthusiasts who:

• Listen to niche podcasts related to specific hobbies (e.g., gaming, gardening, photography, cooking).
• Seek expert tips, tutorials, and inspiration.
• Actively engage in online communities related to their hobby.

GroundTruth Audio Ads deliver immersive, hands-free storytelling that reaches audiences where visual formats can’t. Your message comes to life within podcasts, where listeners are deeply engaged in long-form narrative and conversation, and across streaming audio, where people tune into curated music, playlists, and live audio throughout their day.

With contextual targeting, your ads are aligned with the content your audience already loves—ensuring your message shows up in the right moment, in the right mindset. Whether listeners are into true crime, wellness, business news, sports, or any other passion point, GroundTruth places your brand alongside the topics that resonate most.

By pairing your message with content that reflects audience intent and interests, GroundTruth makes audio advertising more relevant, more engaging, and more seamless. Your ad feels less like an interruption—and more like part of the experience.

Your audio ads will run across podcasts and streaming content aligned with your chosen audiences. Below is just a sampling of the many well-known publishers, podcasts, and shows available in our inventory.

Addy can create your ad for just $350, using design elements that you probably already have on hand. Learn more here.

Add Design Services to your cart at checkout and our design team will reach out to you to kick things off.