Advertise in People only in the local markets
you want to reach.
People

About People

Since 1974, People has brought pop culture, celebrity gossip and real life drama into the homes of its millions of readers. With an emphasis on behind-the-scenes access and titillating details, it’s no surprise that People is the most widely read magazine on the planet.

2020 ADWEEK Hottest in Celebrity/Entertainment
"Even in an unprecedented year in which celebrity coverage inevitably changed, People has managed to stay relevant and popular. The brand produces a daily average of 135 digital stories—across verticals including human interest, crime and royals, and it’s seeing record-breaking success: Traffic to People.com reached 102 million total digital unique views, according to the brand. That reach has helped land exclusive interviews, including the first sit-down with the Democratic 2020 presidential ticket, Joe Biden and Kamala Harris."

How audio ads work?

GroundTruth Audio Ads deliver immersive, hands-free storytelling that reaches audiences where visual formats can’t. Your message comes to life within podcasts, where listeners are deeply engaged in long-form narrative and conversation, and across streaming audio, where people tune into curated music, playlists, and live audio throughout their day.

With contextual targeting, your ads are aligned with the content your audience already loves—ensuring your message shows up in the right moment, in the right mindset. Whether listeners are into true crime, wellness, business news, sports, or any other passion point, GroundTruth places your brand alongside the topics that resonate most.

By pairing your message with content that reflects audience intent and interests, GroundTruth makes audio advertising more relevant, more engaging, and more seamless. Your ad feels less like an interruption—and more like part of the experience.

Ad placement

Your audio ads will run across podcasts and streaming content aligned with your chosen audiences. Below is just a sampling of the many well-known publishers, podcasts, and shows available in our inventory.
iheartradiokissaudacyaudioboombeasleybulwarkmelrobbinsstuffyoushouldknowdailyshowserialouslytheherdtruecrimewfan

Ad specs

Length
15-30 seconds
File Format
.MP3 or .WAV
Bitrate
128-512 kbps
Sample Rate
44100 Hz
Max File Size
30MB

CUSTOM CAMPAIGNS

Interested in a GroundTruth campaign that’s tailored to your specific marketing needs? Your Addy Advisor can tell you all about the customization options available for larger volume campaigns.

Need help creating an audio ad?

Addy can create your ad for just $350, using design elements that you probably already have on hand. Learn more here.

Add Design Services to your cart at checkout and our design team will reach out to you to kick things off.

AVAILABLE MARKETS

Click here to see the list of ZIPs in this market.