This type of digital ad campaign targets consumers based on their behavior in the real world. GroundTruth uses proprietary technology to recognize the presence of cell phones at specifically mapped locations and then converts that data into anonymous targeting for digital advertising.Your banner ads will be delivered only to consumers who have actually visited one or more of the points of interest (POI) on the map below in the past 120 days

The GroundTruth ad-targeting process also reduces the likelihood of your ad being delivered to employees or suppliers who are frequently onsite at these locations or to people who are just passing by.