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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 92.6% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.

About Allure

Allure is the beauty expert — an insider's guide to the “how-to’s” and “best-of’s”. Beloved by beauty mavens on the hunt for new products and trends, this title delivers unwavering consumer trust.

2017 ADWEEK Magazine of the Year
"In the two years since editor in chief Michelle Lee took the reins, Condé Nast’s beauty book has undergone its own makeover, with covers that celebrate diversity of all types, stories that encourage readers to challenge convention and a sleek new website that isn’t afraid to tackle hot-button topics alongside makeup trends and hair tutorials. Readers are loving the new direction: as of August, Allure’s average monthly cross-platform audience had grown 30 percent YOY to 5.9 million".

Readership

  • Age 42.3
  • Female 84%
  • Male 16%
  • Med. Household income $77,768

Editorial Calendar

  • February

    The Art Issue
    On Sale Date: 01/21/2020

    Celebrating the most creative makeup artists and hairstylists on the scene right now; talking to surgeons and derms about the art of sculpting and injecting; asking illustrators to create visuals using only lipsticks... and a lot of nail art.

  • March

    Let's Go Shopping
    On Sale Date: 02/18/2020

    A month devoted to shopping on all platforms. The Shopping Issue will be packed with exclusive products and flash sales with potential for AR shopping and/or retail events.

  • April

    Social Good and Sustainability
    On Sale Date: 03/24/2020

    A month devoted to social good; the people and brands who do it, how every person can help. This will have an emotional companion video series in which Allure surprises deserving people with incredible beauty gifts.

  • May

    The Best of Global Beauty
    On Sale Date: 04/21/2020

    A celebration of the global beauty scene leading into Allure's first-ever ticketed consumer event. The issue may include a collaboration with Allure Korea and possible limited-edition global beauty box.

  • June

    *Expanded!* Readers' Choice Issue
    On Sale Date: 05/19/2020

    Allure's first interactive, crowdsourced issue that's all about the reader. Potential to let readers try on looks using AR.

  • July

    Faces of America
    On Sale Date: 06/23/2020

    A celebration of all things American beauty and diversity. Potential survey about Americans' perception of beauty.

  • August

    The Age Issue
    On Sale Date: 07/21/2020

    For year 4 of Allure's major tentpole on aging, they're opening up the doors beyond the end of anti-aging to explore all generations.

  • September

    The Future of Beauty
    On Sale Date: 08/18/2020

    How science and innovation are changing life, longevity, and beauty in the next 30 years. Will we live till 200? Is it the end of wrinkles? Plus, possible WIRED collaboration.

  • October

    Best of Beauty
    On Sale Date: 09/22/2020

    Allure's Annual Best of Beauty issue celebrating the best products of the year.

  • November

    The Culture of Beauty
    On Sale Date: 10/20/2020

    A followup to Allure's ASME-nominated Culture of Hair issue, exploring the intersection between culture and ethnic identity, gender, religion, sub-cultures, and beauty.

  • December/January

    The Allure 50
    On Sale Date: 11/24/2020

    The only Beauty Power List that matters. Allure's new annual list of the year's 50 most influential people in beauty, broken into categories like founders, artists, celebs, derms, sustainability change-makers, cosmetic chemists, influencers, etc. Could tie in with a summit where some winners speak.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
68%
front cover
Average ad position
68%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"%
  • Resolution 300%

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Alabama

Alabama
Circ

21,000

Readers

111,510

Price

$2,940

Alaska

Alaska
Circ

1,000

Readers

5,310

Price

$2,040

Arizona

Phoenix
Circ

14,000

Readers

74,340

Price

$2,040

Arkansas

Arkansas
Circ

12,000

Readers

63,720

Price

$2,040

California

East Bay
Circ

11,000

Readers

58,410

Price

$2,040

Los Angeles
Circ

18,000

Readers

95,580

Price

$2,550

Orange County
Circ

19,000

Readers

100,890

Price

$2,670

Palm Springs / Santa Barbara
Circ

26,000

Readers

138,060

Price

$3,330

Sacramento
Circ

7,000

Readers

37,170

Price

$2,040

San Diego
Circ

11,000

Readers

58,410

Price

$2,040

San Fernando / Inland Empire
Circ

20,000

Readers

106,200

Price

$2,800

San Francisco / Marin & Sonoma Counties
Circ

6,000

Readers

31,860

Price

$2,040

San Jose / South Bay
Circ

11,000

Readers

58,410

Price

$2,040

Colorado

Denver
Circ

11,000

Readers

58,410

Price

$2,040

Connecticut

Fairfield / Westchester
Circ

7,000

Readers

37,170

Price

$2,040

Hartford / New Haven / New London
Circ

8,000

Readers

42,480

Price

$2,040

Delaware

Delaware
Circ

4,000

Readers

21,240

Price

$2,040

District Of Columbia

Washington DC & All Suburbs
Circ

23,000

Readers

122,130

Price

$3,010

Florida

Orlando
Circ

10,000

Readers

53,100

Price

$2,040

Panhandle & Northeast Florida
Circ

15,000

Readers

79,650

Price

$2,040

South Florida
Circ

20,000

Readers

106,200

Price

$2,730

West Coast Florida
Circ

16,000

Readers

84,960

Price

$2,380

Georgia

Atlanta
Circ

25,000

Readers

132,750

Price

$3,060

Hawaii

Hawaii
Circ

3,000

Readers

15,930

Price

$2,040

Idaho

Idaho
Circ

4,000

Readers

21,240

Price

$2,040

Illinois

Chicago & North Suburbs
Circ

19,000

Readers

100,890

Price

$2,670

South & West Chicago Suburbs
Circ

16,000

Readers

84,960

Price

$2,040

Indiana

Indiana
Circ

20,000

Readers

106,200

Price

$2,820

Iowa

Iowa
Circ

8,000

Readers

42,480

Price

$2,040

Kansas

Kansas
Circ

7,000

Readers

37,170

Price

$2,040

Kentucky

Kentucky
Circ

13,000

Readers

69,030

Price

$2,040

Louisiana

Louisiana
Circ

18,000

Readers

95,580

Price

$2,670

Maine

Maine
Circ

4,000

Readers

21,240

Price

$2,040

Maryland

Baltimore
Circ

11,000

Readers

58,410

Price

$2,040

Massachusetts

Boston
Circ

10,000

Readers

53,100

Price

$2,040

Lowell & North Shore
Circ

9,000

Readers

47,790

Price

$2,040

Western & Central Massachusetts
Circ

6,000

Readers

31,860

Price

$2,040

Michigan

Detroit
Circ

19,000

Readers

100,890

Price

$2,690

Minnesota

Minneapolis / St. Paul
Circ

7,000

Readers

37,170

Price

$2,040

Mississippi

Mississippi
Circ

12,000

Readers

63,720

Price

$2,040

Missouri

Kansas City
Circ

7,000

Readers

37,170

Price

$2,040

St. Louis
Circ

10,000

Readers

53,100

Price

$2,040

Montana

Montana
Circ

3,000

Readers

15,930

Price

$2,040

Nebraska

Nebraska
Circ

5,000

Readers

26,550

Price

$2,040

Nevada

Nevada
Circ

9,000

Readers

47,790

Price

$2,040

New Hampshire

New Hampshire
Circ

4,000

Readers

21,240

Price

$2,040

New Jersey

Northern New Jersey
Circ

11,000

Readers

58,410

Price

$2,040

Northwest & Central NJ
Circ

10,000

Readers

53,100

Price

$2,040

New Mexico

New Mexico
Circ

8,000

Readers

42,480

Price

$2,040

New York

Brooklyn / Queens / Staten Island / Bronx
Circ

18,000

Readers

95,580

Price

$2,670

Capital District / Albany
Circ

3,000

Readers

15,930

Price

$2,040

Central & Western New York / Finger Lakes
Circ

13,000

Readers

69,030

Price

$2,040

Fairfield / Westchester
Circ

7,000

Readers

37,170

Price

$2,040

Long Island
Circ

10,000

Readers

53,100

Price

$2,040

Manhattan
Circ

9,000

Readers

47,790

Price

$2,040

Mid Hudson Valley
Circ

3,000

Readers

15,930

Price

$2,040

North Carolina

Charlotte
Circ

11,000

Readers

58,410

Price

$2,040

Raleigh / Durham
Circ

17,000

Readers

90,270

Price

$2,440

Upper North Carolina
Circ

16,000

Readers

84,960

Price

$2,040

North Dakota

North Dakota
Circ

2,000

Readers

10,620

Price

$2,040

Ohio

Northeast Ohio
Circ

14,000

Readers

74,340

Price

$2,040

Northwest / Southeast Ohio
Circ

6,000

Readers

31,860

Price

$2,040

Oklahoma

Oklahoma
Circ

13,000

Readers

69,030

Price

$2,040

Oregon

Northeast & Southern Oregon
Circ

4,000

Readers

21,240

Price

$2,040

Portland
Circ

6,000

Readers

31,860

Price

$2,040

Pennsylvania

Philadelphia
Circ

20,000

Readers

106,200

Price

$2,820

Pittsburgh
Circ

8,000

Readers

42,480

Price

$2,040

Rhode Island

Rhode Island
Circ

4,000

Readers

21,240

Price

$2,040

South Carolina

South Carolina
Circ

20,000

Readers

106,200

Price

$2,820

South Dakota

South Dakota
Circ

2,000

Readers

10,620

Price

$2,040

Tennessee

Tennessee
Circ

24,000

Readers

127,440

Price

$3,100

Texas

Austin
Circ

7,000

Readers

37,170

Price

$2,040

Dallas / Ft. Worth
Circ

26,000

Readers

138,060

Price

$3,320

Houston
Circ

26,000

Readers

138,060

Price

$3,320

San Antonio
Circ

21,000

Readers

111,510

Price

$2,670

Utah

Utah
Circ

6,000

Readers

31,860

Price

$2,040

Vermont

Vermont
Circ

2,000

Readers

10,620

Price

$2,040

Virginia

Central / Southern Virginia
Circ

23,000

Readers

122,130

Price

$3,200

Washington

Central & Eastern Washington
Circ

4,000

Readers

21,240

Price

$2,040

Seattle / Tacoma
Circ

11,000

Readers

58,410

Price

$2,040

West Virginia

West Virginia
Circ

5,000

Readers

26,550

Price

$2,040

Wisconsin

Wisconsin
Circ

13,000

Readers

69,030

Price

$2,040

Wyoming

Wyoming
Circ

1,000

Readers

5,310

Price

$2,040

Canada

Canada East
Circ

4,000

Readers

21,240

Price

$2,040

Canada West
Circ

3,000

Readers

15,930

Price

$2,040