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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 92.6% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.

About Allure

Allure is the beauty expert — an insider's guide to the “how-to’s” and “best-of’s”. Beloved by beauty mavens on the hunt for new products and trends, this title delivers unwavering consumer trust.

2017 ADWEEK Magazine of the Year
"In the two years since editor in chief Michelle Lee took the reins, Condé Nast’s beauty book has undergone its own makeover, with covers that celebrate diversity of all types, stories that encourage readers to challenge convention and a sleek new website that isn’t afraid to tackle hot-button topics alongside makeup trends and hair tutorials. Readers are loving the new direction: as of August, Allure’s average monthly cross-platform audience had grown 30 percent YOY to 5.9 million".

Readership

  • Age 42.3
  • Female 84%
  • Male 16%
  • Med. Household income $77,768

Editorial Calendar

  • February

    The Business of Beauty
    On Sale Date: 01/19/2021

    All about the most fascinating founders and the most needle-moving innovations. Plus, The Business of Beauty podcast, Allure's mentorship program, and exclusive follow-up to @pullforchange on digital.

  • March

    The Allure 30
    On Sale Date: 02/16/2021

    The 30 biggest beauty moments of the last 30 years. The invention of Botox. The invention of Instagram! Sephora arrived in the U.S. Pat McGrath turned fashion runways into beauty launchpads. A mix of product moments, features on larger societal shifts, shoots, and essays on beauty and life from influential people also turning 30.

  • April

    Beauty at Home
    On Sale Date: 03/23/2021

    With the world spending more time at home, Allure will go inside the beauty spaces of notable people (with shoppable videos), plus delve into self-care rituals.

  • May

    The Best of Global Beauty
    On Sale Date: 04/20/2021

    A celebration of the global beauty scene leading into a ticketed virtual consumer event.

  • June / July

    Readers' Choice
    On Sale Date: 05/18/2021

    Allure's first interactive, crowdsourced issue that's all about the reader, tied closely to digital and social for months leading up to it.

  • August

    Wellness for All
    On Sale Date: 07/20/2021

    There's no wellness without good healthcare. Coverage will include 30 "Sick" Women on Wellness: Selena Gomez (lupus), Padma Lakshmi (endometriosis). And a series on the women in STEM who are moving the healthcare system forward.

  • September

    The Tech of Beauty
    On Sale Date: 08/17/2021

    Exploring the exciting intersection of tech innovation and beauty. Plus, a huge package on Beauty + Gaming.

  • October

    25th Anniversary of Best of Beauty
    On Sale Date: 09/21/2021

    Allure's biggest time of year gets even bigger to celebrate 25 years!

  • November

    Femininity
    On Sale Date: 10/19/2021

    While there's a huge discussion on the idea of modern masculinity, little has been said about the changing face (and voice) of femininity.

  • December / January

    The Entertainment Issue
    On Sale Date: 11/23/2021

    Behind the scenes stories from the hair, makeup, and costume departments of some of our favorite shows and movies, mood boards for upcoming projects, profiles on the best hair and makeup talent in Hollywood. Potential partnership with VF for an Oscars beauty correspondent.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
68%
front cover
Average ad position
68%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Canada

Canada
Circ

7,000

Readers

37,170

Price

$2,940

Canada East
Circ

4,000

Readers

21,240

Price

$2,040

Canada West
Circ

3,000

Readers

15,930

Price

$2,040

Alabama

Alabama
Circ

21,000

Readers

111,510

Price

$2,940

Alaska

Alaska
Circ

1,000

Readers

5,310

Price

$2,040

Arizona

Phoenix
Circ

14,000

Readers

74,340

Price

$2,040

Arkansas

Arkansas
Circ

12,000

Readers

63,720

Price

$2,040

California

East Bay
Circ

11,000

Readers

58,410

Price

$2,040

Los Angeles
Circ

18,000

Readers

95,580

Price

$2,550

Orange County
Circ

19,000

Readers

100,890

Price

$2,670

Palm Springs / Santa Barbara
Circ

26,000

Readers

138,060

Price

$3,330

Sacramento
Circ

7,000

Readers

37,170

Price

$2,040

San Diego
Circ

11,000

Readers

58,410

Price

$2,040

San Fernando / Inland Empire
Circ

20,000

Readers

106,200

Price

$2,800

San Francisco / Marin & Sonoma Counties
Circ

6,000

Readers

31,860

Price

$2,040

San Jose / South Bay
Circ

11,000

Readers

58,410

Price

$2,040

Colorado

Denver
Circ

11,000

Readers

58,410

Price

$2,040

Connecticut

Fairfield / Westchester
Circ

7,000

Readers

37,170

Price

$2,040

Hartford / New Haven / New London
Circ

8,000

Readers

42,480

Price

$2,040

Delaware

Delaware
Circ

4,000

Readers

21,240

Price

$2,040

District Of Columbia

Washington DC & All Suburbs
Circ

23,000

Readers

122,130

Price

$3,010

Florida

Central & West Coast Florida
Circ

26,000

Readers

138,060

Price

$3,630

Orlando
Circ

10,000

Readers

53,100

Price

$2,040

Panhandle & Northeast Florida
Circ

15,000

Readers

79,650

Price

$2,040

South Florida
Circ

20,000

Readers

106,200

Price

$2,730

West Coast Florida
Circ

16,000

Readers

84,960

Price

$2,380

Georgia

Atlanta
Circ

25,000

Readers

132,750

Price

$3,060

Hawaii

Hawaii
Circ

3,000

Readers

15,930

Price

$2,040

Idaho

Idaho
Circ

4,000

Readers

21,240

Price

$2,040

Illinois

Chicago & North Suburbs
Circ

19,000

Readers

100,890

Price

$2,670

South & West Chicago Suburbs
Circ

16,000

Readers

84,960

Price

$2,040

Indiana

Indiana
Circ

20,000

Readers

106,200

Price

$2,820

Iowa

Iowa
Circ

8,000

Readers

42,480

Price

$2,040

Kansas

Kansas
Circ

7,000

Readers

37,170

Price

$2,040

Kentucky

Kentucky
Circ

13,000

Readers

69,030

Price

$2,040

Louisiana

Louisiana
Circ

18,000

Readers

95,580

Price

$2,670

Maine

Maine
Circ

4,000

Readers

21,240

Price

$2,040

Maryland

Baltimore
Circ

11,000

Readers

58,410

Price

$2,040

Massachusetts

Boston
Circ

10,000

Readers

53,100

Price

$2,040

Lowell & North Shore
Circ

9,000

Readers

47,790

Price

$2,040

Western & Central Massachusetts
Circ

6,000

Readers

31,860

Price

$2,040

Michigan

Detroit
Circ

19,000

Readers

100,890

Price

$2,690

Minnesota

Minneapolis / St. Paul
Circ

7,000

Readers

37,170

Price

$2,040

Mississippi

Mississippi
Circ

12,000

Readers

63,720

Price

$2,040

Missouri

Kansas City
Circ

7,000

Readers

37,170

Price

$2,040

St. Louis
Circ

10,000

Readers

53,100

Price

$2,040

Montana

Montana
Circ

3,000

Readers

15,930

Price

$2,040

Nebraska

Nebraska
Circ

5,000

Readers

26,550

Price

$2,040

Nevada

Nevada
Circ

9,000

Readers

47,790

Price

$2,040

New Hampshire

New Hampshire
Circ

4,000

Readers

21,240

Price

$2,040

New Jersey

Northern New Jersey
Circ

11,000

Readers

58,410

Price

$2,040

Northwest & Central NJ
Circ

10,000

Readers

53,100

Price

$2,040

New Mexico

New Mexico
Circ

8,000

Readers

42,480

Price

$2,040

New York

Brooklyn / Queens / Staten Island / Bronx
Circ

18,000

Readers

95,580

Price

$2,670

Capital District / Albany
Circ

3,000

Readers

15,930

Price

$2,040

Central & Western New York / Finger Lakes
Circ

13,000

Readers

69,030

Price

$2,040

Fairfield / Westchester
Circ

7,000

Readers

37,170

Price

$2,040

Long Island
Circ

10,000

Readers

53,100

Price

$2,040

Manhattan
Circ

9,000

Readers

47,790

Price

$2,040

Mid Hudson Valley
Circ

3,000

Readers

15,930

Price

$2,040

North Carolina

Charlotte
Circ

11,000

Readers

58,410

Price

$2,040

Raleigh / Durham
Circ

17,000

Readers

90,270

Price

$2,440

Upper North Carolina
Circ

16,000

Readers

84,960

Price

$2,040

North Dakota

North Dakota
Circ

2,000

Readers

10,620

Price

$2,040

Ohio

Cincinnati / Columbus
Circ

16,000

Readers

84,960

Price

$2,240

Northeast Ohio
Circ

14,000

Readers

74,340

Price

$2,040

Northwest / Southeast Ohio
Circ

6,000

Readers

31,860

Price

$2,040

Oklahoma

Oklahoma
Circ

13,000

Readers

69,030

Price

$2,040

Oregon

Northeast & Southern Oregon
Circ

4,000

Readers

21,240

Price

$2,040

Portland
Circ

6,000

Readers

31,860

Price

$2,040

Pennsylvania

Philadelphia
Circ

20,000

Readers

106,200

Price

$2,820

Pittsburgh
Circ

8,000

Readers

42,480

Price

$2,040

Rhode Island

Rhode Island
Circ

4,000

Readers

21,240

Price

$2,040

South Carolina

South Carolina
Circ

20,000

Readers

106,200

Price

$2,820

South Dakota

South Dakota
Circ

2,000

Readers

10,620

Price

$2,040

Tennessee

Tennessee
Circ

24,000

Readers

127,440

Price

$3,100

Texas

Austin
Circ

7,000

Readers

37,170

Price

$2,040

Austin / San Antonio
Circ

28,000

Readers

148,680

Price

$3,570

Dallas / Ft. Worth
Circ

26,000

Readers

138,060

Price

$3,320

Houston
Circ

26,000

Readers

138,060

Price

$3,320

San Antonio
Circ

21,000

Readers

111,510

Price

$2,670

Utah

Utah
Circ

6,000

Readers

31,860

Price

$2,040

Vermont

Vermont
Circ

2,000

Readers

10,620

Price

$2,040

Virginia

Central / Southern Virginia
Circ

23,000

Readers

122,130

Price

$3,200

Washington

Central & Eastern Washington
Circ

4,000

Readers

21,240

Price

$2,040

Seattle / Tacoma
Circ

11,000

Readers

58,410

Price

$2,040

West Virginia

West Virginia
Circ

5,000

Readers

26,550

Price

$2,040

Wisconsin

Wisconsin
Circ

13,000

Readers

69,030

Price

$2,040

Wyoming

Wyoming
Circ

1,000

Readers

5,310

Price

$2,040