Allure is the beauty expert — an insider's guide to the “how-to’s” and “best-of’s”. Beloved by beauty mavens on the hunt for new products and trends, this title delivers unwavering consumer trust.
2017 ADWEEK Magazine of the Year
"In the two years since editor in chief Michelle Lee took the reins, Condé Nast’s beauty book has undergone its own makeover, with covers that celebrate diversity of all types, stories that encourage readers to challenge convention and a sleek new website that isn’t afraid to tackle hot-button topics alongside makeup trends and hair tutorials. Readers are loving the new direction: as of August, Allure’s average monthly cross-platform audience had grown 30 percent YOY to 5.9 million".
All about the most fascinating founders and the most needle-moving innovations. Plus, The Business of Beauty podcast, Allure's mentorship program, and exclusive follow-up to @pullforchange on digital.
The 30 biggest beauty moments of the last 30 years. The invention of Botox. The invention of Instagram! Sephora arrived in the U.S. Pat McGrath turned fashion runways into beauty launchpads. A mix of product moments, features on larger societal shifts, shoots, and essays on beauty and life from influential people also turning 30.
With the world spending more time at home, Allure will go inside the beauty spaces of notable people (with shoppable videos), plus delve into self-care rituals.
A celebration of the global beauty scene leading into a ticketed virtual consumer event.
Allure's first interactive, crowdsourced issue that's all about the reader, tied closely to digital and social for months leading up to it.
There's no wellness without good healthcare. Coverage will include 30 "Sick" Women on Wellness: Selena Gomez (lupus), Padma Lakshmi (endometriosis). And a series on the women in STEM who are moving the healthcare system forward.
Exploring the exciting intersection of tech innovation and beauty. Plus, a huge package on Beauty + Gaming.
Allure's biggest time of year gets even bigger to celebrate 25 years!
While there's a huge discussion on the idea of modern masculinity, little has been said about the changing face (and voice) of femininity.
Behind the scenes stories from the hair, makeup, and costume departments of some of our favorite shows and movies, mood boards for upcoming projects, profiles on the best hair and makeup talent in Hollywood. Potential partnership with VF for an Oscars beauty correspondent.
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