Allure is the beauty expert — an insider's guide to the “how-to’s” and “best-of’s”. Beloved by beauty mavens on the hunt for new products and trends, this title delivers unwavering consumer trust.
2017 ADWEEK Magazine of the Year
"In the two years since editor in chief Michelle Lee took the reins, Condé Nast’s beauty book has undergone its own makeover, with covers that celebrate diversity of all types, stories that encourage readers to challenge convention and a sleek new website that isn’t afraid to tackle hot-button topics alongside makeup trends and hair tutorials. Readers are loving the new direction: as of August, Allure’s average monthly cross-platform audience had grown 30 percent YOY to 5.9 million".
Celebrating the most creative makeup artists and hairstylists on the scene right now; talking to surgeons and derms about the art of sculpting and injecting; asking illustrators to create visuals using only lipsticks... and a lot of nail art.
A month devoted to shopping on all platforms. The Shopping Issue will be packed with exclusive products and flash sales with potential for AR shopping and/or retail events.
A month devoted to social good; the people and brands who do it, how every person can help. This will have an emotional companion video series in which Allure surprises deserving people with incredible beauty gifts.
A celebration of the global beauty scene leading into Allure's first-ever ticketed consumer event. The issue may include a collaboration with Allure Korea and possible limited-edition global beauty box.
Allure's first interactive, crowdsourced issue that's all about the reader. Potential to let readers try on looks using AR.
A celebration of all things American beauty and diversity. Potential survey about Americans' perception of beauty.
For year 4 of Allure's major tentpole on aging, they're opening up the doors beyond the end of anti-aging to explore all generations.
How science and innovation are changing life, longevity, and beauty in the next 30 years. Will we live till 200? Is it the end of wrinkles? Plus, possible WIRED collaboration.
Allure's Annual Best of Beauty issue celebrating the best products of the year.
A followup to Allure's ASME-nominated Culture of Hair issue, exploring the intersection between culture and ethnic identity, gender, religion, sub-cultures, and beauty.
The only Beauty Power List that matters. Allure's new annual list of the year's 50 most influential people in beauty, broken into categories like founders, artists, celebs, derms, sustainability change-makers, cosmetic chemists, influencers, etc. Could tie in with a summit where some winners speak.
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