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What’s Included


Distribution
Your ad will appear exclusively in copies distributed to paid subscribers in the local markets you select. Paid subscribers represent 95% of this magazine's total readership. Ads do NOT appear in newsstand copies or in free copies distributed in public spaces.
Proof of Performance
You will be mailed two checking copies (full issues of the magazine featuring your ad) upon publication. Additional copies are available for purchase at checkout.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

Is magazine advertising right for you? Learn more here.

About Allure

Allure is the beauty expert — an insider's guide to the “how-to’s” and “best-of’s”. Beloved by beauty mavens on the hunt for new products and trends, this title delivers unwavering consumer trust.

Readership

  • Age 42.3
  • Female 84%
  • Male 16%
  • Med. Household income $77,768

Editorial Calendar

  • February 2021

    The Business of Beauty
    On Sale Date: 01/19/2021

    All about the most fascinating founders and the most needle-moving innovations. Plus, The Business of Beauty podcast, Allure's mentorship program, and exclusive follow-up to @pullforchange on digital.

  • March 2021

    The Allure 30
    On Sale Date: 02/16/2021

    The 30 biggest beauty moments of the last 30 years. The invention of Botox. The invention of Instagram! Sephora arrived in the U.S. Pat McGrath turned fashion runways into beauty launchpads. A mix of product moments, features on larger societal shifts, shoots, and essays on beauty and life from influential people also turning 30.

  • April 2021

    Beauty at Home
    On Sale Date: 03/23/2021

    With the world spending more time at home, Allure will go inside the beauty spaces of notable people (with shoppable videos), plus delve into self-care rituals.

  • May 2021

    The Best of Global Beauty
    On Sale Date: 04/20/2021

    A celebration of the global beauty scene leading into a ticketed virtual consumer event.

  • June / July 2021

    Readers' Choice
    On Sale Date: 05/18/2021

    Allure's first interactive, crowdsourced issue that's all about the reader, tied closely to digital and social for months leading up to it.

  • August 2021

    Wellness for All
    On Sale Date: 07/20/2021

    There's no wellness without good healthcare. Coverage will include 30 "Sick" Women on Wellness: Selena Gomez (lupus), Padma Lakshmi (endometriosis). And a series on the women in STEM who are moving the healthcare system forward.

  • September 2021

    The Tech of Beauty
    On Sale Date: 08/17/2021

    Exploring the exciting intersection of tech innovation and beauty. Plus, a huge package on Beauty + Gaming.

  • October 2021

    25th Anniversary of Best of Beauty
    On Sale Date: 09/21/2021

    Allure's biggest time of year gets even bigger to celebrate 25 years!

  • November 2021

    Femininity
    On Sale Date: 10/19/2021

    While there's a huge discussion on the idea of modern masculinity, little has been said about the changing face (and voice) of femininity.

  • December 2021 / January 2022

    The Entertainment Issue
    On Sale Date: 11/23/2021

    Behind the scenes stories from the hair, makeup, and costume departments of some of our favorite shows and movies, mood boards for upcoming projects, profiles on the best hair and makeup talent in Hollywood. Potential partnership with VF for an Oscars beauty correspondent.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
68%
front cover
Average ad position
68%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Canada

Canada
Circ

3,000

Readers

15,930

Price

$2,260

Canada East
Circ

2,000

Readers

10,620

Price

$2,260

Canada West
Circ

1,000

Readers

5,310

Price

$2,260

Alabama

Alabama
Circ

19,000

Readers

100,890

Price

$3,450

Alaska

Alaska
Circ

1,000

Readers

5,310

Price

$2,260

Arizona

Phoenix
Circ

14,000

Readers

74,340

Price

$2,590

Arkansas

Arkansas
Circ

11,000

Readers

58,410

Price

$2,600

California

East Bay
Circ

10,000

Readers

53,100

Price

$2,600

Los Angeles
Circ

16,000

Readers

84,960

Price

$2,970

Orange County
Circ

17,000

Readers

90,270

Price

$3,130

Palm Springs / Santa Barbara
Circ

24,000

Readers

127,440

Price

$4,280

Sacramento
Circ

7,000

Readers

37,170

Price

$2,260

San Diego
Circ

11,000

Readers

58,410

Price

$2,590

San Fernando / Inland Empire
Circ

17,000

Readers

90,270

Price

$3,290

San Francisco / Marin & Sonoma Counties
Circ

5,000

Readers

26,550

Price

$2,260

San Jose / South Bay
Circ

10,000

Readers

53,100

Price

$2,600

Colorado

Denver
Circ

11,000

Readers

58,410

Price

$2,590

Connecticut

Fairfield / Westchester
Circ

7,000

Readers

37,170

Price

$2,260

Hartford / New Haven / New London
Circ

8,000

Readers

42,480

Price

$2,590

Delaware

Delaware
Circ

4,000

Readers

21,240

Price

$2,260

District Of Columbia

Washington DC & All Suburbs
Circ

19,000

Readers

100,890

Price

$3,780

Florida

Central & West Coast Florida
Circ

27,000

Readers

143,370

Price

$4,560

Orlando
Circ

10,000

Readers

53,100

Price

$2,590

Panhandle & Northeast Florida
Circ

15,000

Readers

79,650

Price

$2,590

South Florida
Circ

20,000

Readers

106,200

Price

$3,370

West Coast Florida
Circ

17,000

Readers

90,270

Price

$2,870

Georgia

Atlanta
Circ

21,000

Readers

111,510

Price

$4,120

Hawaii

Hawaii
Circ

3,000

Readers

15,930

Price

$2,260

Idaho

Idaho
Circ

4,000

Readers

21,240

Price

$2,260

Illinois

Chicago & North Suburbs
Circ

18,000

Readers

95,580

Price

$3,130

South & West Chicago Suburbs
Circ

15,000

Readers

79,650

Price

$2,630

Indiana

Indiana
Circ

19,000

Readers

100,890

Price

$3,290

Iowa

Iowa
Circ

9,000

Readers

47,790

Price

$2,590

Kansas

Kansas
Circ

5,000

Readers

26,550

Price

$2,260

Kentucky

Kentucky
Circ

12,000

Readers

63,720

Price

$2,600

Louisiana

Louisiana
Circ

16,000

Readers

84,960

Price

$2,970

Maine

Maine
Circ

3,000

Readers

15,930

Price

$2,260

Maryland

Baltimore
Circ

9,000

Readers

47,790

Price

$2,600

Massachusetts

Boston
Circ

9,000

Readers

47,790

Price

$2,600

Lowell & North Shore
Circ

9,000

Readers

47,790

Price

$2,600

Western & Central Massachusetts
Circ

5,000

Readers

26,550

Price

$2,260

Michigan

Detroit
Circ

16,000

Readers

84,960

Price

$3,130

Minnesota

Minneapolis / St. Paul
Circ

6,000

Readers

31,860

Price

$2,260

Mississippi

Mississippi
Circ

11,000

Readers

58,410

Price

$2,600

Missouri

Kansas City
Circ

7,000

Readers

37,170

Price

$2,260

St. Louis
Circ

10,000

Readers

53,100

Price

$2,590

Montana

Montana
Circ

3,000

Readers

15,930

Price

$2,260

Nebraska

Nebraska
Circ

5,000

Readers

26,550

Price

$2,260

Nevada

Nevada
Circ

10,000

Readers

53,100

Price

$2,590

New Hampshire

New Hampshire
Circ

4,000

Readers

21,240

Price

$2,260

New Jersey

Northern New Jersey
Circ

11,000

Readers

58,410

Price

$2,590

Northwest & Central NJ
Circ

10,000

Readers

53,100

Price

$2,590

New Mexico

New Mexico
Circ

8,000

Readers

42,480

Price

$2,590

New York

Brooklyn / Queens / Staten Island / Bronx
Circ

16,000

Readers

84,960

Price

$2,970

Capital District / Albany
Circ

4,000

Readers

21,240

Price

$2,260

Central & Western New York / Finger Lakes
Circ

13,000

Readers

69,030

Price

$2,590

Fairfield / Westchester
Circ

7,000

Readers

37,170

Price

$2,260

Long Island
Circ

9,000

Readers

47,790

Price

$2,600

Manhattan
Circ

7,000

Readers

37,170

Price

$2,260

Mid Hudson Valley
Circ

3,000

Readers

15,930

Price

$2,260

North Carolina

Charlotte
Circ

10,000

Readers

53,100

Price

$2,600

Raleigh / Durham
Circ

15,000

Readers

79,650

Price

$2,790

Upper North Carolina
Circ

15,000

Readers

79,650

Price

$2,630

North Dakota

North Dakota
Circ

2,000

Readers

10,620

Price

$2,260

Ohio

Cincinnati / Columbus
Circ

16,000

Readers

84,960

Price

$2,700

Northeast Ohio
Circ

14,000

Readers

74,340

Price

$2,590

Northwest / Southeast Ohio
Circ

6,000

Readers

31,860

Price

$2,260

Oklahoma

Oklahoma
Circ

13,000

Readers

69,030

Price

$2,590

Oregon

Northeast & Southern Oregon
Circ

5,000

Readers

26,550

Price

$2,260

Portland
Circ

6,000

Readers

31,860

Price

$2,260

Pennsylvania

Philadelphia
Circ

19,000

Readers

100,890

Price

$3,290

Pittsburgh
Circ

8,000

Readers

42,480

Price

$2,590

Rhode Island

Rhode Island
Circ

4,000

Readers

21,240

Price

$2,260

South Carolina

South Carolina
Circ

18,000

Readers

95,580

Price

$3,290

South Dakota

South Dakota
Circ

2,000

Readers

10,620

Price

$2,260

Tennessee

Tennessee
Circ

23,000

Readers

122,130

Price

$3,940

Texas

Austin
Circ

7,000

Readers

37,170

Price

$2,260

Dallas / Ft. Worth
Circ

25,000

Readers

132,750

Price

$4,280

Houston
Circ

24,000

Readers

127,440

Price

$4,280

San Antonio
Circ

21,000

Readers

111,510

Price

$4,120

Utah

Utah
Circ

7,000

Readers

37,170

Price

$2,260

Vermont

Vermont
Circ

2,000

Readers

10,620

Price

$2,260

Virginia

Central / Southern Virginia
Circ

21,000

Readers

111,510

Price

$3,780

Washington

Central & Eastern Washington
Circ

4,000

Readers

21,240

Price

$2,260

Seattle / Tacoma
Circ

11,000

Readers

58,410

Price

$2,590

West Virginia

West Virginia
Circ

5,000

Readers

26,550

Price

$2,260

Wisconsin

Wisconsin
Circ

13,000

Readers

69,030

Price

$2,590

Wyoming

Wyoming
Circ

1,000

Readers

5,310

Price

$2,260