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Advertise in Better Homes & Gardens only in the local markets
you want to reach.

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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 93.2% of this magazine's total readership (newsstand copies and complimentary copies sent to hair salons, doctors' offices, etc. not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About Better Homes & Gardens

Since its inception in 1922, Better Homes & Gardens has offered home decor inspiration with an emphasis on lush photography that continues to engage both designers and DIY decorators today. Each edition features helpful information on a wide variety of content, from food and cooking to home improvement to women’s beauty and style.

Readership

  • Age 53.6
  • Female 81%
  • Male 19%
  • Med. Household income $68,721

Editorial Calendar

  • January 2021

    On Sale Date: 12/11/2020

  • February 2021

    On Sale Date: 1/15/2021

  • March 2021

    On Sale Date: 2/12/2021

  • April 2021

    On Sale Date: 3/12/2021

  • May 2021

    On Sale Date: 4/16/2021

  • June 2021

    On Sale Date: 5/14/2021

  • July 2021

    On Sale Date: 6/11/2021

  • August 2021

    On Sale Date: 7/16/2021

  • September 2021

    On Sale Date: 8/13/2021

  • October 2021

    On Sale Date: 9/10/2021

  • November 2021

    On Sale Date: 10/15/2021

  • December 2021

    On Sale Date: 11/12/2021

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi
View detailed specs

Need help creating a magazine ad?

Addy can create your ad for just $250, using design elements that you probably already have on hand.

Learn more here

Add “Addy Design Services” to your cart before checking out. Our design team will reach out to you to kick things off.

Market

Available Markets

Canada

Canada
Circ

4,900

Readers

22,834

Price

$1,850

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Alabama

Birmingham
Circ

85,900

Readers

400,294

Price

$11,510

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Mobile / Montgomery
Circ

54,700

Readers

254,902

Price

$7,330

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Alaska

Alaska
Circ

11,100

Readers

51,726

Price

$1,930

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Arizona

Phoenix / Tucson
Circ

127,500

Readers

594,150

Price

$17,090

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Arkansas

Arkansas
Circ

73,900

Readers

344,374

Price

$9,900

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California

Greater Los Angeles
Circ

256,600

Readers

1,195,756

Price

$34,380

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Greater Sacramento
Circ

89,800

Readers

418,468

Price

$12,030

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Greater San Francisco
Circ

152,900

Readers

712,514

Price

$20,490

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Orange County
Circ

47,500

Readers

221,350

Price

$6,820

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San Diego / Palm Springs
Circ

68,800

Readers

320,608

Price

$9,220

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Colorado

Denver / Colorado Springs
Circ

102,700

Readers

478,582

Price

$13,760

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Connecticut

Connecticut
Circ

38,100

Readers

177,546

Price

$5,470

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Fairfield / Westchester
Circ

43,200

Readers

201,312

Price

$6,200

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Delaware

Delaware
Circ

26,400

Readers

123,024

Price

$3,870

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District Of Columbia

Washington DC Metro
Circ

118,100

Readers

550,346

Price

$15,820

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Florida

Jacksonville / Tallahassee
Circ

107,700

Readers

501,882

Price

$14,430

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Orlando
Circ

63,400

Readers

295,444

Price

$8,500

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South Florida
Circ

104,200

Readers

485,572

Price

$13,960

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Tampa / Sarasota
Circ

99,100

Readers

461,806

Price

$13,280

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Georgia

Atlanta
Circ

158,500

Readers

738,610

Price

$21,240

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Hawaii

Hawaii & Guam
Circ

20,300

Readers

94,598

Price

$2,980

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Idaho

Idaho
Circ

34,900

Readers

162,634

Price

$5,010

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Illinois

Chicago
Circ

138,400

Readers

644,944

Price

$18,540

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Indiana

Indiana
Circ

150,700

Readers

702,262

Price

$20,190

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Iowa

Cedar Rapids / Des Moines / Omaha
Circ

123,000

Readers

573,180

Price

$16,480

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Kentucky

Louisville / Lexington
Circ

88,500

Readers

412,410

Price

$11,860

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Louisiana

New Orleans / Baton Rouge
Circ

101,600

Readers

473,456

Price

$13,620

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Maine

Maine
Circ

35,100

Readers

163,566

Price

$5,040

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Maryland

Baltimore
Circ

84,200

Readers

392,372

Price

$11,280

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Massachusetts

Boston
Circ

103,600

Readers

482,776

Price

$13,880

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Western Massachusetts
Circ

18,600

Readers

86,676

Price

$2,940

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Michigan

Detroit
Circ

104,500

Readers

486,970

Price

$14,000

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Western Michigan & Upper Penninsula
Circ

135,300

Readers

630,498

Price

$18,130

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Minnesota

Minneapolis / St. Paul
Circ

111,700

Readers

520,522

Price

$14,970

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Mississippi

Mississippi
Circ

68,600

Readers

319,676

Price

$9,190

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Missouri

Kansas City
Circ

68,300

Readers

318,278

Price

$9,150

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St. Louis
Circ

79,000

Readers

368,140

Price

$10,580

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Montana

Montana
Circ

25,900

Readers

120,694

Price

$3,800

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Nebraska

Cedar Rapids / Des Moines / Omaha
Circ

123,000

Readers

573,180

Price

$16,480

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Nevada

Las Vegas / Reno
Circ

54,500

Readers

253,970

Price

$7,300

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New Hampshire

Vermont / New Hampshire
Circ

46,500

Readers

216,690

Price

$6,680

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New Jersey

Greater Southern New Jersey
Circ

70,000

Readers

326,200

Price

$9,380

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Northern New Jersey
Circ

74,100

Readers

345,306

Price

$9,930

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New Mexico

Albuquerque
Circ

42,600

Readers

198,516

Price

$6,120

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New York

Buffalo / Niagra Falls
Circ

34,600

Readers

161,236

Price

$4,970

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Capital District / Albany
Circ

28,400

Readers

132,344

Price

$4,170

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Fairfield / Westchester
Circ

43,200

Readers

201,312

Price

$6,200

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Long Island
Circ

48,800

Readers

227,408

Price

$7,010

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Mid Hudson Valley
Circ

22,900

Readers

106,714

Price

$3,360

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New York City
Circ

59,100

Readers

275,406

Price

$7,920

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Rochester / Syracuse
Circ

71,200

Readers

331,792

Price

$9,540

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North Carolina

Asheville / Hickory
Circ

43,500

Readers

202,710

Price

$6,250

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Charlotte / Greensboro
Circ

112,000

Readers

521,920

Price

$15,010

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Raleigh / Durham
Circ

124,000

Readers

577,840

Price

$16,620

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North Dakota

North / South Dakota
Circ

38,800

Readers

180,808

Price

$5,570

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Ohio

Cincinnati
Circ

67,700

Readers

315,482

Price

$9,070

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Columbus
Circ

57,500

Readers

267,950

Price

$7,700

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Northeast Ohio
Circ

100,200

Readers

466,932

Price

$13,420

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Oklahoma

Oklahoma City / Tulsa
Circ

99,100

Readers

461,806

Price

$13,280

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Oregon

Portland
Circ

96,700

Readers

450,622

Price

$12,960

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Pennsylvania

Harrisburg / Lancaster / York
Circ

41,500

Readers

193,390

Price

$5,960

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Philadelphia & Eastern Pennsylvania
Circ

150,100

Readers

699,466

Price

$20,110

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Western Pennsylvania
Circ

101,100

Readers

471,126

Price

$13,540

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Rhode Island

Providence
Circ

23,200

Readers

108,112

Price

$3,410

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South Carolina

South Carolina
Circ

132,000

Readers

615,120

Price

$17,690

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South Dakota

North / South Dakota
Circ

38,800

Readers

180,808

Price

$5,570

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Tennessee

Central Tennessee
Circ

68,600

Readers

319,676

Price

$9,190

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Eastern Tennessee
Circ

95,700

Readers

445,962

Price

$12,820

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Greater Memphis & Northeast Arkansas
Circ

61,700

Readers

287,522

Price

$8,260

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Texas

Austin
Circ

40,100

Readers

186,866

Price

$5,760

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Dallas / Ft. Worth
Circ

146,800

Readers

684,088

Price

$19,670

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Houston
Circ

128,700

Readers

599,742

Price

$17,250

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San Antonio
Circ

99,400

Readers

463,204

Price

$13,320

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Utah

Salt Lake City
Circ

55,500

Readers

258,630

Price

$7,440

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Vermont

Vermont / New Hampshire
Circ

46,500

Readers

216,690

Price

$6,680

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Virginia

Norfolk / Richmond
Circ

134,500

Readers

626,770

Price

$18,020

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Washington

Seattle
Circ

90,000

Readers

419,400

Price

$12,060

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Spokane
Circ

41,000

Readers

191,060

Price

$5,890

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West Virginia

West Virginia
Circ

51,400

Readers

239,524

Price

$6,890

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Wisconsin

Milwaukee
Circ

141,000

Readers

657,060

Price

$18,900

hide view

Wyoming

Wyoming
Circ

12,600

Readers

58,716

Price

$2,190

hide view
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