Back to top

What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 91.3% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About Eating Well

Eating Well serves up authoritative, science-based advice on how to shop, cook and eat confidently while providing delicious answers to the daily question “What’s for dinner?” Each issue is filled with dozens of delicious, nutritious recipes and smart shopping tips.

Readership

  • Age 49
  • Female 77%
  • Male 23%
  • Med. Household income $57,642

Editorial Calendar

  • January / February 2021

    Healthy For LIfe
    On Sale Date: 1/1/2021

    This New Year, EatingWell is encouraging readers to start healthy habits to carry with them throughout their lives.

  • March 2021

    The Essentials
    On Sale Date: 2/5/2021

    In this first-ever essentials issue, EatingWell provides advice and must-have products for living the good life every day.

  • April 2021

    What's Next?
    On Sale Date: 3/5/2021

    EatingWell always has a finger on the pulse of what’s happening. They’ll give readers a look inside what’s next in food innovation, sourcing, farming, technology and more.

  • May 2021

    Moms
    On Sale Date: 4/9/2021

    Our second annual Moms Issue will celebrate moms and their love of feeding their families.

  • June 2021

    Get Outside
    On Sale Date: 5/7/2021

    EatingWell serves up trail-friendly foods for outdoor adventures, a road trip down the California Coast and the one dish readers need to master this summer!

  • July / August 2021

    Gather / American Food Heroes
    On Sale Date: 6/11/2021

    Summer entertaining is in full-swing and EatingWell has the recipes to make every gathering an absolute hit. Plus, the fifth annual American Food Hero Awards!

  • September 2021

    It's All Easy!
    On Sale Date: 8/6/2021

    It’s the most hectic time of year! EatingWell helps control the chaos of the back-to-school season with strategies and recipes for weeknight dinners and easy entertaining.

  • October 2021

    American Food Today
    On Sale Date: 9/10/2021

    With so many cultural influences from around the globe, America just might be the most exciting place to eat. EatingWell will take a look at the diverse and delicious food Americans are serving up.

  • November 2021

    Thanksgiving Cookbook
    On Sale Date: 10/8/2021

    No matter where readers fall on the Thanksgiving spectrum, EatingWell has got them covered! Fool-proof solutions for beginners, over-the-top ideas for experts, and superfast recipes for the time-crunched.

  • December 2021

    Holidays
    On Sale Date: 11/12/2021

    From traditional to modern, EatingWell has menus and ideas for a low-stress holiday feast and recipes for brunch the next morning.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
74%
front cover
Average ad position
74%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need help creating a magazine ad?

Addy can create your ad for just $250, using design elements that you probably already have on hand.

Learn more here

Add “Addy Design Services” to your cart before checking out. Our design team will reach out to you to kick things off.

Market

Available Markets

Canada

Canada
Circ

2,400

Readers

18,912

Price

$1,850

Alabama

Birmingham
Circ

15,500

Readers

122,140

Price

$2,450

Mobile / Montgomery
Circ

9,700

Readers

76,436

Price

$1,850

Alaska

Alaska
Circ

4,000

Readers

31,520

Price

$1,850

Arizona

Phoenix / Tucson
Circ

32,700

Readers

257,676

Price

$4,700

Arkansas

Arkansas
Circ

12,700

Readers

100,076

Price

$2,210

California

Greater Los Angeles
Circ

54,200

Readers

427,096

Price

$7,260

Greater Sacramento
Circ

25,700

Readers

202,516

Price

$3,780

Greater San Francisco
Circ

42,380

Readers

333,954

Price

$6,090

Orange County
Circ

12,200

Readers

96,136

Price

$2,120

San Diego / Palm Springs
Circ

17,000

Readers

133,960

Price

$2,690

Colorado

Denver / Colorado Springs
Circ

31,500

Readers

248,220

Price

$4,520

Connecticut

Connecticut
Circ

12,200

Readers

96,136

Price

$2,120

Fairfield / Westchester
Circ

15,300

Readers

120,564

Price

$2,420

Delaware

Delaware
Circ

7,300

Readers

57,524

Price

$1,850

District Of Columbia

Washington DC Metro
Circ

32,600

Readers

256,888

Price

$4,680

Florida

Jacksonville / Tallahassee
Circ

25,900

Readers

204,092

Price

$3,800

Orlando
Circ

16,200

Readers

127,656

Price

$2,560

South Florida
Circ

31,500

Readers

248,220

Price

$4,520

Tampa / Sarasota
Circ

26,000

Readers

204,880

Price

$3,820

Georgia

Atlanta
Circ

32,700

Readers

257,676

Price

$4,700

Hawaii

Hawaii & Guam
Circ

6,300

Readers

49,644

Price

$1,850

Idaho

Idaho
Circ

7,300

Readers

57,524

Price

$1,850

Illinois

Chicago
Circ

41,700

Readers

328,596

Price

$5,990

Indiana

Indiana
Circ

29,200

Readers

230,096

Price

$4,290

Iowa

Cedar Rapids / Des Moines / Omaha
Circ

25,000

Readers

197,000

Price

$3,670

Kentucky

Louisville / Lexington
Circ

15,300

Readers

120,564

Price

$2,420

Louisiana

New Orleans / Baton Rouge
Circ

19,800

Readers

156,024

Price

$3,130

Maine

Maine
Circ

11,100

Readers

87,468

Price

$1,930

Maryland

Baltimore
Circ

20,400

Readers

160,752

Price

$2,990

Massachusetts

Eastern Massachusetts
Circ

34,900

Readers

275,012

Price

$5,010

Western Massachusetts
Circ

5,700

Readers

44,916

Price

$1,850

Michigan

Detroit
Circ

24,100

Readers

189,908

Price

$3,540

Western Michigan & Upper Penninsula
Circ

28,700

Readers

226,156

Price

$4,220

Minnesota

Minneapolis / St. Paul
Circ

29,200

Readers

230,096

Price

$4,290

Mississippi

Mississippi
Circ

11,500

Readers

90,620

Price

$2,000

Missouri

Kansas City
Circ

14,900

Readers

117,412

Price

$2,350

St. Louis
Circ

17,400

Readers

137,112

Price

$2,750

Montana

Montana
Circ

6,500

Readers

51,220

Price

$1,850

Nebraska

Cedar Rapids / Des Moines / Omaha
Circ

25,000

Readers

197,000

Price

$3,670

Nevada

Las Vegas / Reno
Circ

14,400

Readers

113,472

Price

$2,270

New Hampshire

Vermont / New Hampshire
Circ

17,000

Readers

133,960

Price

$2,690

New Jersey

Greater Southern New Jersey
Circ

19,900

Readers

156,812

Price

$3,140

Northern New Jersey
Circ

23,500

Readers

185,180

Price

$3,450

New Mexico

Albuquerque
Circ

9,600

Readers

75,648

Price

$1,850

New York

Buffalo / Niagra Falls
Circ

9,400

Readers

74,072

Price

$1,850

Capital District / Albany
Circ

8,900

Readers

70,132

Price

$1,850

Fairfield / Westchester
Circ

15,300

Readers

120,564

Price

$2,420

Long Island
Circ

15,200

Readers

119,776

Price

$2,400

Mid Hudson Valley
Circ

7,100

Readers

55,948

Price

$1,850

New York City
Circ

20,200

Readers

159,176

Price

$2,970

Rochester / Syracuse
Circ

20,000

Readers

157,600

Price

$2,940

North Carolina

Asheville / Hickory
Circ

8,300

Readers

65,404

Price

$1,850

Charlotte / Greensboro
Circ

20,500

Readers

161,540

Price

$3,010

Raleigh / Durham
Circ

24,000

Readers

189,120

Price

$3,520

North Dakota

North / South Dakota
Circ

8,300

Readers

65,404

Price

$1,850

Ohio

Cincinnati
Circ

15,100

Readers

118,988

Price

$2,380

Columbus
Circ

12,600

Readers

99,288

Price

$2,190

Northeast Ohio
Circ

24,000

Readers

189,120

Price

$3,520

Oklahoma

Oklahoma City / Tulsa
Circ

17,500

Readers

137,900

Price

$2,770

Oregon

Portland
Circ

29,200

Readers

230,096

Price

$4,290

Pennsylvania

Harrisburg / Lancaster / York
Circ

11,500

Readers

90,620

Price

$2,000

Philadelphia & Eastern Pennsylvania
Circ

30,710

Readers

241,995

Price

$4,410

Western Pennsylvania
Circ

25,800

Readers

203,304

Price

$3,780

Rhode Island

Providence
Circ

6,900

Readers

54,372

Price

$1,850

South Carolina

South Carolina
Circ

23,500

Readers

185,180

Price

$3,450

South Dakota

North / South Dakota
Circ

8,300

Readers

65,404

Price

$1,850

Tennessee

Central Tennessee
Circ

13,900

Readers

109,532

Price

$2,200

Eastern Tennessee
Circ

15,700

Readers

123,716

Price

$2,480

Greater Memphis & Northeast Arkansas
Circ

10,500

Readers

82,740

Price

$1,850

Texas

Austin
Circ

9,300

Readers

73,284

Price

$1,850

Dallas / Ft. Worth
Circ

26,800

Readers

211,184

Price

$3,940

Houston
Circ

22,300

Readers

175,724

Price

$3,270

San Antonio
Circ

14,800

Readers

116,624

Price

$2,340

Utah

Salt Lake City
Circ

10,300

Readers

81,164

Price

$1,850

Vermont

Vermont / New Hampshire
Circ

17,000

Readers

133,960

Price

$2,690

Virginia

Norfolk / Richmond
Circ

26,600

Readers

209,608

Price

$3,900

Washington

Seattle
Circ

29,000

Readers

228,520

Price

$4,260

Spokane
Circ

10,100

Readers

79,588

Price

$1,850

West Virginia

West Virginia
Circ

9,100

Readers

71,708

Price

$1,850

Wisconsin

Milwaukee
Circ

36,800

Readers

289,984

Price

$5,290

Wyoming

Wyoming
Circ

2,900

Readers

22,852

Price

$1,850