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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 91.3% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About Eating Well

Eating Well serves up authoritative, science-based advice on how to shop, cook and eat confidently while providing delicious answers to the daily question “What’s for dinner?” Each issue is filled with dozens of delicious, nutritious recipes and smart shopping tips.

Readership

  • Age 49
  • Female 77%
  • Male 23%
  • Med. Household income $57,642

Editorial Calendar

  • January / February 2022

    This Is Your Year
    On Sale Date: 1/1/2022

    2022 will be the year to reprioritize wellness. From simple, calorie-burning strategies to delicious recipe ideas, this issue is all about feeling good and looking good.

  • March 2022

    Explore
    On Sale Date: 2/11/2022

    EatingWell take readers on a culinary tour of locations near and far, without leaving the comfort of their kitchens. Introducing EatingWell's adventurous readers to flavors, dishes, and ingredients from different regions around the world.

  • April 2022

    The Earth Issue
    On Sale Date: 3/11/2022

    In observance of Earth Day, EatingWell's April issue will be dedicated to promoting environmental awareness—profiling environmental change-makers and offering simple ways to reduce waste at home and in the community.

  • May 2022

    Moms
    On Sale Date: 4/8/2022

    This issue will celebrate and recognize moms everywhere, including delicious recipes for throwing the perfect Mother's Day brunch. EatingWell's editor-in-chief, Jessie Price, gives readers an inside look into her complete kitchen makeover.

  • June 2022

    Fun
    On Sale Date: 5/13/2022

    Summer is here and it's time for some fun! EatingWell's travel feature will take readers on a tour of New York City's charming Rockaway Beach. Editors will also show readers how to take movie night al fresco, take them on a picnic Gullah Geechee-style, and share a deliciously dazzling assortment of pies for summer.

  • July / August 2022

    The Hot Issue
    On Sale Date: 6/17/2022

    In EatingWell's first-ever Hot Issue, editors cover what's hot right now, both literally and figuratively—from must-try spicy dishes to innovations in food. Plus, EatingWell's sixth annual American Food Hero Awards.

  • September 2022

    It's All Easy!
    On Sale Date: 8/5/2022

    Shortcuts and tricks to simply back-to-school season, including tips for hosting a no-stress dinner party, efficient grilling ideas, and quick soups that be can be made in 30 minutes or less. And move over, sourdough: here comes something easier—how to bake focaccia at home.

  • October 2022

    You Asked For It
    On Sale Date: 9/9/2022

    In EatingWell's first-ever "You Asked For It" issue, editors share the tips, techniques, recipes, and advice that readers have been asking for and answer their questions about health and nutrition. Plus, makeovers of family-favorite recipes, editors' must-have spices, behind-the-scenes tips for staying clean and organized in the Test Kitchen, and more.

  • November 2022

    Thanksgiving
    On Sale Date: 10/7/2022

    Everything that readers need to prepare Thanksgiving dishes that wow—from hearty salads to simple-yet-delicious apps to festive desserts. Plus, a helpful guide to Thanksgiving food prep by writer Stacey Ballis.

  • December 2022

    Celebrations
    On Sale Date: 11/18/2022

    Holiday celebrations come in all forms. This December, EatingWell will explore holiday traditions, foods, and cultures from various regions and the meaningful stories behind them.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
74%
front cover
Average ad position
74%
back cover

Sample Issue

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Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

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