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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 91.3% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.

About Eating Well

Eating Well serves up authoritative, science-based advice on how to shop, cook and eat confidently while providing delicious answers to the daily question “What’s for dinner?”. Each issue is filled with dozens of delicious, nutritious recipes and smart shopping tips.

Readership

  • Age 49
  • Female 77%
  • Male 23%
  • Med. Household income $57,642

Editorial Calendar

  • January / February

    Healthy For LIfe
    On Sale Date: 1/1/2021

    This New Year, EatingWell is encouraging readers to start healthy habits to carry with them throughout their lives.

  • March

    The Essentials
    On Sale Date: 2/5/2021

    In this first-ever essentials issue, EatingWell provides advice and must-have products for living the good life every day.

  • April

    What's Next?
    On Sale Date: 3/5/2021

    EatingWell always has a finger on the pulse of what’s happening. They’ll give readers a look inside what’s next in food innovation, sourcing, farming, technology and more.

  • May

    Moms
    On Sale Date: 4/9/2021

    Our second annual Moms Issue will celebrate moms and their love of feeding their families.

  • June

    Get Outside
    On Sale Date: 5/7/2021

    EatingWell serves up trail-friendly foods for outdoor adventures, a road trip down the California Coast and the one dish readers need to master this summer!

  • July / August

    Gather / American Food Heroes
    On Sale Date: 6/11/2021

    Summer entertaining is in full-swing and EatingWell has the recipes to make every gathering an absolute hit. Plus, the fifth annual American Food Hero Awards!

  • September

    It's All Easy!
    On Sale Date: 8/6/2021

    It’s the most hectic time of year! EatingWell helps control the chaos of the back-to-school season with strategies and recipes for weeknight dinners and easy entertaining.

  • October

    American Food Today
    On Sale Date: 9/10/2021

    With so many cultural influences from around the globe, America just might be the most exciting place to eat. EatingWell will take a look at the diverse and delicious food Americans are serving up.

  • November

    Thanksgiving Cookbook
    On Sale Date: 10/8/2021

    No matter where readers fall on the Thanksgiving spectrum, EatingWell has got them covered! Fool-proof solutions for beginners, over-the-top ideas for experts, and superfast recipes for the time-crunched.

  • December

    Holidays
    On Sale Date: 11/12/2021

    From traditional to modern, EatingWell has menus and ideas for a low-stress holiday feast and recipes for brunch the next morning.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
74%
front cover
Average ad position
74%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Canada

Canada
Circ

5,900

Readers

46,492

Price

$1,850

Alabama

Birmingham
Circ

13,400

Readers

105,592

Price

$2,250

Mobile / Montgomery
Circ

8,000

Readers

63,040

Price

$1,850

Arizona

Phoenix / Tucson
Circ

31,400

Readers

247,432

Price

$3,840

Arkansas

Arkansas
Circ

10,500

Readers

82,740

Price

$1,940

California

Greater Los Angeles
Circ

61,000

Readers

480,680

Price

$6,020

Greater Sacramento
Circ

23,600

Readers

185,968

Price

$3,220

Greater San Francisco
Circ

45,500

Readers

358,540

Price

$5,060

Orange County
Circ

14,100

Readers

111,108

Price

$2,360

San Diego / Palm Springs
Circ

18,700

Readers

147,356

Price

$2,880

Colorado

Denver / Colorado Springs
Circ

34,100

Readers

268,708

Price

$4,080

Connecticut

Connecticut
Circ

12,300

Readers

96,924

Price

$2,220

Fairfield / Westchester
Circ

15,700

Readers

123,716

Price

$2,620

District Of Columbia

Washington DC Metro
Circ

36,100

Readers

284,468

Price

$4,250

Florida

Jacksonville / Tallahassee
Circ

23,700

Readers

186,756

Price

$3,230

Orlando
Circ

15,200

Readers

119,776

Price

$2,540

South Florida
Circ

32,100

Readers

252,948

Price

$3,900

Tampa / Sarasota
Circ

24,600

Readers

193,848

Price

$3,310

Georgia

Atlanta
Circ

33,100

Readers

260,828

Price

$3,990

Hawaii

Hawaii & Guam
Circ

5,700

Readers

44,916

Price

$1,850

Illinois

Chicago
Circ

59,100

Readers

465,708

Price

$5,870

Indiana

Indiana
Circ

25,500

Readers

200,940

Price

$3,390

Iowa

Cedar Rapids / Des Moines / Omaha
Circ

25,800

Readers

203,304

Price

$3,410

Kentucky

Louisville / Lexington
Circ

13,700

Readers

107,956

Price

$2,290

Louisiana

New Orleans / Baton Rouge
Circ

17,700

Readers

139,476

Price

$2,820

Maine

Maine
Circ

9,400

Readers

74,072

Price

$1,900

Maryland

Baltimore
Circ

20,100

Readers

158,388

Price

$2,910

Massachusetts

Eastern Massachusetts
Circ

36,200

Readers

285,256

Price

$4,260

Western Massachusetts
Circ

5,200

Readers

40,976

Price

$1,850

Michigan

Detroit
Circ

23,300

Readers

183,604

Price

$3,190

Western Michigan & Upper Penninsula
Circ

25,400

Readers

200,152

Price

$3,380

Minnesota

Minneapolis / St. Paul
Circ

30,900

Readers

243,492

Price

$3,800

Mississippi

Mississippi
Circ

9,100

Readers

71,708

Price

$1,850

Missouri

Kansas City
Circ

14,000

Readers

110,320

Price

$2,340

St. Louis
Circ

16,200

Readers

127,656

Price

$2,680

Nebraska

Cedar Rapids / Des Moines / Omaha
Circ

25,800

Readers

203,304

Price

$3,410

Nevada

Las Vegas / Reno
Circ

13,300

Readers

104,804

Price

$2,240

New Hampshire

Vermont / New Hampshire
Circ

16,100

Readers

126,868

Price

$2,670

New Jersey

Greater Southern New Jersey
Circ

21,200

Readers

167,056

Price

$3,010

Northern New Jersey
Circ

25,100

Readers

197,788

Price

$3,350

New Mexico

Albuquerque
Circ

9,500

Readers

74,860

Price

$1,900

New York

Buffalo / Niagra Falls
Circ

8,500

Readers

66,980

Price

$1,850

Capital District / Albany
Circ

8,500

Readers

66,980

Price

$1,850

Fairfield / Westchester
Circ

15,700

Readers

123,716

Price

$2,620

Long Island
Circ

16,100

Readers

126,868

Price

$2,670

Mid Hudson Valley
Circ

6,500

Readers

51,220

Price

$1,850

New York City
Circ

21,100

Readers

166,268

Price

$3,000

Rochester / Syracuse
Circ

18,300

Readers

144,204

Price

$2,880

North Carolina

Asheville / Hickory
Circ

3,000

Readers

23,640

Price

$1,850

Charlotte / Greensboro
Circ

25,600

Readers

201,728

Price

$3,400

Raleigh / Durham
Circ

24,800

Readers

195,424

Price

$3,320

North Dakota

North / South Dakota
Circ

8,400

Readers

66,192

Price

$1,850

Ohio

Cincinnati
Circ

15,300

Readers

120,564

Price

$2,560

Columbus
Circ

12,000

Readers

94,560

Price

$2,220

Northeast Ohio
Circ

24,400

Readers

192,272

Price

$3,290

Oklahoma

Oklahoma City / Tulsa
Circ

14,700

Readers

115,836

Price

$2,460

Oregon

Portland
Circ

25,000

Readers

197,000

Price

$3,340

Pennsylvania

Philadelphia & Eastern Pennsylvania
Circ

53,500

Readers

421,580

Price

$5,420

Western Pennsylvania
Circ

24,300

Readers

191,484

Price

$3,280

Rhode Island

Providence
Circ

6,600

Readers

52,008

Price

$1,850

South Carolina

South Carolina
Circ

22,400

Readers

176,512

Price

$3,110

South Dakota

North / South Dakota
Circ

8,400

Readers

66,192

Price

$1,850

Tennessee

Central Tennessee
Circ

13,200

Readers

104,016

Price

$2,220

Eastern Tennessee
Circ

13,400

Readers

105,592

Price

$2,250

Greater Memphis & Northeast Arkansas
Circ

9,100

Readers

71,708

Price

$1,850

Texas

Austin
Circ

10,200

Readers

80,376

Price

$1,900

Dallas / Ft. Worth
Circ

29,600

Readers

233,248

Price

$3,720

Houston
Circ

27,100

Readers

213,548

Price

$3,530

San Antonio
Circ

19,100

Readers

150,508

Price

$2,880

Utah

Salt Lake City
Circ

9,400

Readers

74,072

Price

$1,900

Vermont

Vermont / New Hampshire
Circ

16,100

Readers

126,868

Price

$2,670

Virginia

Norfolk / Richmond
Circ

26,700

Readers

210,396

Price

$3,490

Washington

Seattle / Tacoma
Circ

19,600

Readers

154,448

Price

$2,890

Spokane
Circ

13,700

Readers

107,956

Price

$2,290

Wisconsin

Milwaukee
Circ

34,300

Readers

270,284

Price

$4,090