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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 81.45% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.

About InStyle

The leading destination for celebrity style, InStyle magazine offers readers unprecedented access to the front rows, red carpets and personal lives of fashion’s “it girl” influencers. Each issue of this influential magazine inspires women to live with a heightened level of style and confidence every day.

Readership

  • Age 39
  • Female 92%
  • Male 8%
  • Med. Household income $75,730

Editorial Calendar

  • January

    New Year
    On Sale Date: 12/1/2018
  • February

    Badass Women
    On Sale Date: 1/11/2019
  • March

    Spring Fashion
    On Sale Date: 2/8/2019
  • April

    Spring Essentials
    On Sale Date: 3/15/2019
  • May

    Spring Beauty
    On Sale Date: 4/12/2019
  • June

    Summer Statements
    On Sale Date: 5/10/2019
  • July

    Best of Summer
    On Sale Date: 6/7/2019
  • August

    Badass Women
    On Sale Date: 7/12/2019
  • September

    Fall Fashion
    On Sale Date: 8/9/2019
  • October

    Fall Beauty
    On Sale Date: 9/13/2019
  • November

    50 Best Dressed
    On Sale Date: 10/11/2019
  • December

    Style 100
    On Sale Date: 11/15/2019

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
39%
front cover
Average ad position
39%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Alabama

Birmingham
Circ

12,800

Readers

72,320

Price

$2,340

Mobile / Montgomery
Circ

8,500

Readers

48,025

Price

$1,720

Arizona

Phoenix / Tucson
Circ

25,900

Readers

146,335

Price

$3,420

Arkansas

Arkansas
Circ

9,700

Readers

54,805

Price

$1,940

California

Greater Los Angeles
Circ

71,400

Readers

403,410

Price

$6,850

Greater Sacramento
Circ

18,200

Readers

102,830

Price

$2,870

Greater San Francisco
Circ

40,500

Readers

228,825

Price

$4,630

Orange County
Circ

14,700

Readers

83,055

Price

$2,460

San Diego / Palm Springs
Circ

20,200

Readers

114,130

Price

$2,920

Colorado

Denver / Colorado Springs
Circ

23,700

Readers

133,905

Price

$3,230

Connecticut

Connecticut
Circ

7,400

Readers

41,810

Price

$1,500

Fairfield / Westchester
Circ

13,300

Readers

75,145

Price

$2,340

District Of Columbia

Washington DC Metro
Circ

33,400

Readers

188,710

Price

$4,010

Florida

Jacksonville / Tallahassee
Circ

16,700

Readers

94,355

Price

$2,730

Orlando
Circ

12,800

Readers

72,320

Price

$2,340

South Florida
Circ

32,400

Readers

183,060

Price

$3,930

Tampa / Sarasota
Circ

18,700

Readers

105,655

Price

$2,890

Georgia

Atlanta
Circ

29,300

Readers

165,545

Price

$3,690

Hawaii

Hawaii & Guam
Circ

4,000

Readers

22,600

Price

$1,450

Illinois

Chicago
Circ

38,200

Readers

215,830

Price

$4,430

Indiana

Indiana
Circ

26,400

Readers

149,160

Price

$3,470

Iowa

Cedar Rapids / Des Moines / Omaha
Circ

19,000

Readers

107,350

Price

$2,900

Kentucky

Louisville / Lexington
Circ

13,800

Readers

77,970

Price

$2,360

Louisiana

New Orleans / Baton Rouge
Circ

20,300

Readers

114,695

Price

$2,930

Maine

Maine
Circ

3,900

Readers

22,035

Price

$1,450

Maryland

Baltimore
Circ

15,900

Readers

89,835

Price

$2,650

Massachusetts

Eastern Massachusetts
Circ

25,700

Readers

145,205

Price

$3,400

Western Massachusetts
Circ

3,100

Readers

17,515

Price

$1,450

Michigan

Detroit
Circ

21,200

Readers

119,780

Price

$3,010

Western Michigan & Upper Penninsula
Circ

20,400

Readers

115,260

Price

$2,940

Minnesota

Minneapolis / St. Paul
Circ

23,200

Readers

131,080

Price

$3,180

Mississippi

Mississippi
Circ

9,500

Readers

53,675

Price

$1,930

Missouri

Kansas City
Circ

12,000

Readers

67,800

Price

$2,220

St. Louis
Circ

13,500

Readers

76,275

Price

$2,360

Nebraska

Cedar Rapids / Des Moines / Omaha
Circ

19,000

Readers

107,350

Price

$2,900

Nevada

Las Vegas / Reno
Circ

11,400

Readers

64,410

Price

$2,100

New Hampshire

Vermont / New Hampshire
Circ

6,600

Readers

37,290

Price

$1,450

New Jersey

Greater Southern New Jersey
Circ

17,800

Readers

100,570

Price

$2,830

Northern New Jersey
Circ

25,500

Readers

144,075

Price

$3,390

New Mexico

Albuquerque
Circ

6,400

Readers

36,160

Price

$1,450

New York

Buffalo / Niagra Falls
Circ

6,000

Readers

33,900

Price

$1,450

Capital District / Albany
Circ

4,300

Readers

24,295

Price

$1,450

Fairfield / Westchester
Circ

13,300

Readers

75,145

Price

$2,340

Long Island
Circ

16,900

Readers

95,485

Price

$2,750

Mid Hudson Valley
Circ

4,200

Readers

23,730

Price

$1,450

New York City
Circ

31,900

Readers

180,235

Price

$3,890

Rochester / Syracuse
Circ

11,000

Readers

62,150

Price

$2,030

North Carolina

Asheville / Hickory
Circ

2,800

Readers

15,820

Price

$1,450

Charlotte / Greensboro
Circ

21,400

Readers

120,910

Price

$3,030

Raleigh / Durham
Circ

18,800

Readers

106,220

Price

$2,890

North Dakota

North / South Dakota
Circ

7,500

Readers

42,375

Price

$1,520

Ohio

Cincinnati
Circ

11,000

Readers

62,150

Price

$2,030

Columbus
Circ

10,600

Readers

59,890

Price

$1,960

Northeast Ohio
Circ

18,400

Readers

103,960

Price

$2,890

Oklahoma

Oklahoma City / Tulsa
Circ

14,400

Readers

81,360

Price

$2,410

Oregon

Portland
Circ

17,600

Readers

99,440

Price

$2,810

Pennsylvania

Philadelphia & Eastern Pennsylvania
Circ

37,800

Readers

213,570

Price

$4,390

Western Pennsylvania
Circ

15,100

Readers

85,315

Price

$2,530

Rhode Island

Providence
Circ

5,100

Readers

28,815

Price

$1,450

South Carolina

South Carolina
Circ

18,400

Readers

103,960

Price

$2,890

South Dakota

North / South Dakota
Circ

7,500

Readers

42,375

Price

$1,520

Tennessee

Central Tennessee
Circ

12,300

Readers

69,495

Price

$2,270

Eastern Tennessee
Circ

14,200

Readers

80,230

Price

$2,380

Greater Memphis & Northeast Arkansas
Circ

8,000

Readers

45,200

Price

$1,620

Texas

Austin
Circ

8,900

Readers

50,285

Price

$1,800

Dallas / Ft. Worth
Circ

35,300

Readers

199,445

Price

$4,180

Houston
Circ

32,200

Readers

181,930

Price

$3,910

San Antonio
Circ

18,700

Readers

105,655

Price

$2,890

Utah

Salt Lake City
Circ

10,200

Readers

57,630

Price

$1,940

Vermont

Vermont / New Hampshire
Circ

6,600

Readers

37,290

Price

$1,450

Virginia

Norfolk / Richmond
Circ

19,400

Readers

109,610

Price

$2,910

Washington

Seattle / Tacoma
Circ

14,500

Readers

81,925

Price

$2,430

Spokane
Circ

10,200

Readers

57,630

Price

$1,940

Wisconsin

Milwaukee
Circ

23,400

Readers

132,210

Price

$3,200

Canada

Canada
Circ

6,800

Readers

38,420

Price

$1,670