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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 81.45% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.

About InStyle

The leading destination for celebrity style, InStyle magazine offers readers unprecedented access to the front rows, red carpets and personal lives of fashion’s “it girl” influencers. Each issue of this influential magazine inspires women to live with a heightened level of style and confidence every day.

Readership

  • Age 39
  • Female 92%
  • Male 8%
  • Med. Household income $75,730

Editorial Calendar

  • January

    New Year
    On Sale Date: 12/1/2018
  • February

    Badass Women
    On Sale Date: 1/11/2019
  • March

    Spring Fashion
    On Sale Date: 2/8/2019
  • April

    Spring Essentials
    On Sale Date: 3/15/2019
  • May

    Spring Beauty
    On Sale Date: 4/12/2019
  • June

    Summer Statements
    On Sale Date: 5/10/2019
  • July

    Best of Summer
    On Sale Date: 6/7/2019
  • August

    Badass Women
    On Sale Date: 7/12/2019
  • September

    Fall Fashion
    On Sale Date: 8/9/2019
  • October

    Fall Beauty
    On Sale Date: 9/13/2019
  • November

    50 Best Dressed
    On Sale Date: 10/11/2019
  • December

    Style 100
    On Sale Date: 11/15/2019

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
39%
front cover
Average ad position
39%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"%
  • Resolution 300%

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Alabama

Alabama
Circ

19,930

Readers

112,605

Price

$3,040

Southern Alabama
Circ

3,440

Readers

19,436

Price

$1,450

Arizona

Arizona
Circ

31,090

Readers

175,659

Price

$3,820

Arkansas

Arkansas
Circ

10,890

Readers

61,529

Price

$2,020

California

Greater Los Angeles
Circ

76,140

Readers

430,191

Price

$7,230

Greater Sacramento
Circ

20,180

Readers

114,017

Price

$2,920

Greater San Francisco
Circ

46,840

Readers

264,646

Price

$5,170

Orange County
Circ

16,270

Readers

91,926

Price

$2,690

San Diego / Palm Springs
Circ

20,120

Readers

113,678

Price

$2,910

Colorado

Colorado
Circ

25,830

Readers

145,940

Price

$3,420

Connecticut

Fairfield / Westchester
Circ

15,790

Readers

89,214

Price

$2,640

Hartford / New Haven / Waterbury
Circ

11,550

Readers

65,258

Price

$2,140

District Of Columbia

Washington DC Metro
Circ

33,880

Readers

191,422

Price

$4,060

Florida

Greater Tampa
Circ

19,350

Readers

109,328

Price

$2,980

Orlando
Circ

13,500

Readers

76,275

Price

$2,260

Panhandle & Northeast Florida
Circ

17,560

Readers

99,214

Price

$2,810

South Florida
Circ

37,380

Readers

211,197

Price

$4,360

Georgia

Atlanta
Circ

37,920

Readers

214,248

Price

$4,400

Hawaii

Hawaii & Guam
Circ

5,500

Readers

31,075

Price

$1,450

Illinois

Chicago
Circ

46,930

Readers

265,155

Price

$5,180

Indiana

Indiana
Circ

23,570

Readers

133,171

Price

$3,220

Iowa

Iowa / Nebraska / Quad Cities
Circ

20,460

Readers

115,599

Price

$2,940

Kentucky

Kentucky
Circ

14,260

Readers

80,569

Price

$2,380

Louisiana

Louisiana
Circ

21,470

Readers

121,306

Price

$3,030

Maine

Maine
Circ

5,160

Readers

29,154

Price

$1,450

Maryland

Baltimore / Eastern Shore / Suburban Maryland
Circ

18,150

Readers

102,548

Price

$2,870

Massachusetts

Eastern Massachusetts
Circ

28,610

Readers

161,647

Price

$3,660

Western Massachusetts
Circ

3,470

Readers

19,606

Price

$1,450

Michigan

Detroit
Circ

24,050

Readers

135,883

Price

$3,260

Western Michigan & Upper Penninsula
Circ

21,320

Readers

120,458

Price

$3,020

Minnesota

Minneapolis / St. Paul
Circ

19,960

Readers

112,774

Price

$3,040

Mississippi

Mississippi
Circ

11,540

Readers

65,201

Price

$2,130

Missouri

Eastern Missouri
Circ

14,590

Readers

82,434

Price

$2,440

Kansas City
Circ

12,330

Readers

69,665

Price

$2,280

Nebraska

Iowa / Nebraska / Quad Cities
Circ

20,460

Readers

115,599

Price

$2,940

Nevada

Nevada
Circ

14,550

Readers

82,208

Price

$2,430

New Hampshire

Vermont / New Hampshire
Circ

7,710

Readers

43,562

Price

$1,560

New Jersey

E. Central & Northern NJ
Circ

32,350

Readers

182,778

Price

$3,920

Southern New Jersey
Circ

11,120

Readers

62,828

Price

$2,060

New Mexico

New Mexico
Circ

8,450

Readers

47,743

Price

$1,710

New York

Buffalo / Niagra Falls
Circ

5,910

Readers

33,392

Price

$1,450

Capital District / Albany
Circ

4,650

Readers

26,273

Price

$1,450

Fairfield / Westchester
Circ

15,790

Readers

89,214

Price

$2,640

Long Island
Circ

15,970

Readers

90,231

Price

$2,660

New York City
Circ

35,950

Readers

203,118

Price

$4,230

Rochester / Syracuse
Circ

10,850

Readers

61,303

Price

$2,010

North Carolina

Asheville/Hickory
Circ

2,910

Readers

16,442

Price

$1,450

Charlotte / Greensboro
Circ

22,720

Readers

128,368

Price

$3,140

Raleigh / Durham
Circ

20,700

Readers

116,955

Price

$2,960

North Dakota

North Dakota / South Dakota
Circ

7,010

Readers

39,607

Price

$1,450

Ohio

Cincinnati
Circ

12,470

Readers

70,456

Price

$2,310

Columbus
Circ

11,430

Readers

64,580

Price

$2,110

Northeast Ohio
Circ

19,610

Readers

110,797

Price

$3,010

Oklahoma

Oklahoma
Circ

16,810

Readers

94,977

Price

$2,740

Oregon

Portland
Circ

18,280

Readers

103,282

Price

$2,880

Pennsylvania

Philadelphia & Eastern Pennsylvania
Circ

38,410

Readers

217,017

Price

$4,450

Western Pennsylvania
Circ

16,240

Readers

91,756

Price

$2,690

Rhode Island

Rhode Island
Circ

5,470

Readers

30,906

Price

$1,450

South Carolina

South Carolina
Circ

21,000

Readers

118,650

Price

$2,990

South Dakota

North Dakota / South Dakota
Circ

7,010

Readers

39,607

Price

$1,450

Tennessee

Central Tennessee
Circ

12,660

Readers

71,529

Price

$2,340

Eastern Tennessee
Circ

13,670

Readers

77,236

Price

$2,290

Greater Memphis & Northeast Arkansas
Circ

11,320

Readers

63,958

Price

$2,090

Texas

Austin
Circ

10,420

Readers

58,873

Price

$1,930

Dallas / Ft. Worth
Circ

44,900

Readers

253,685

Price

$5,000

Houston
Circ

36,400

Readers

205,660

Price

$4,270

West Texas
Circ

34,070

Readers

192,496

Price

$4,070

Utah

Utah
Circ

10,950

Readers

61,868

Price

$2,020

Vermont

Vermont / New Hampshire
Circ

7,710

Readers

43,562

Price

$1,560

Virginia

Norfolk / Richmond
Circ

22,890

Readers

129,329

Price

$3,550

Washington

Seattle / Tacoma
Circ

11,650

Readers

65,823

Price

$2,160

Spokane
Circ

16,030

Readers

90,570

Price

$2,670

Wisconsin

Wisconsin & Upper Peninsula
Circ

23,400

Readers

132,210

Price

$3,200