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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 81.45% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About InStyle

The leading destination for celebrity style, InStyle magazine offers readers unprecedented access to the front rows, red carpets and personal lives of fashion’s “it girl” influencers. Each issue of this influential magazine inspires women to live with a heightened level of style and confidence every day.

2020 ADWEEK Hottest Design/Photography in a Magazine
"InStyle has managed to create eye-catching spreads even after celebrities and stylists began working from home during the Covid-19 pandemic. Socially distant shoots with Lady Gaga, Zendaya and Cynthia Erivo helped the brand maintain the familiar style and glamour readers are accustomed to. And who could forget its September digital cover star? Dr. Anthony Fauci wearing sunglasses by the pool garnered over 4 billion impressions."

Readership

  • Age 45.4
  • Female 92%
  • Male 8%
  • Med. Household income $82,646

Editorial Calendar

  • January 2021

    New Year Refresh
    On Sale Date: 12/18/2020

    Spring Fashion Sneak Peek; Beauty Resolution Routines

  • February 2021

    Badass 50
    On Sale Date: 1/15/2021

    Badass Women; Watches; Badass Beauty

  • March 2021

    Spring Fashion
    On Sale Date: 2/12/2021

    Runway Report; Red Carpet Recap; Spring Beauty Trends

  • April 2021

    Spring Essentials
    On Sale Date: 3/19/2021

    Sustainability; Fragrance; Natural/Clean Beauty

  • May 2021

    Spring Beauty
    On Sale Date: 4/16/2021

    Best Beauty Buys; Denim Report; Mother's Day

  • June 2021

    Get Set For Summer
    On Sale Date: 5/21/2021

    Swimsuits; Summer Beauty; Pride

  • July 2021

    Best of Summer
    On Sale Date: 6/18/2021

    Summer Steals; Summer Dreams; Summer Entertaining

  • August 2021

    Badass 50
    On Sale Date: 7/16/2021

    Badass Women; Badass Fashion; Badass Beauty

  • September 2021

    Fall Fashion
    On Sale Date: 8/13/2021

    Trend Report; Accessories Report; Fall Beauty Picks

  • October 2021

    Fall Beauty
    On Sale Date: 9/17/2021

    Reader's Choice Awards; Fall Accessories; Doing Good - Breast Cancer

  • November 2021

    50 Best Dressed
    On Sale Date: 10/22/2021

    Hollywood's 50 Best-Dressed; The InStyle Awards; Fall Denim; Winter Beauty

  • December 2021

    Style 100
    On Sale Date: 11/19/2021

    The Style 100; Holiday Party Looks; Holiday Gift Guide; Badass Special

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
39%
front cover
Average ad position
39%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Canada

Canada
Circ

4,300

Readers

24,295

Price

$1,850

Alabama

Birmingham
Circ

14,900

Readers

84,185

Price

$1,930

Mobile / Montgomery
Circ

10,000

Readers

56,500

Price

$1,850

Alaska

Alaska
Circ

3,100

Readers

17,515

Price

$1,850

Arizona

Phoenix / Tucson
Circ

27,100

Readers

153,115

Price

$3,270

Arkansas

Arkansas
Circ

12,200

Readers

68,930

Price

$1,850

California

Greater Los Angeles
Circ

69,700

Readers

393,805

Price

$6,975

Greater Sacramento
Circ

18,400

Readers

103,960

Price

$2,390

Greater San Francisco
Circ

38,770

Readers

219,051

Price

$4,580

Orange County
Circ

12,900

Readers

72,885

Price

$1,850

San Diego / Palm Springs
Circ

19,000

Readers

107,350

Price

$2,470

Colorado

Denver / Colorado Springs
Circ

24,000

Readers

135,600

Price

$2,890

Connecticut

Connecticut
Circ

7,800

Readers

44,070

Price

$1,850

Fairfield / Westchester
Circ

12,200

Readers

68,930

Price

$1,850

Delaware

Delaware
Circ

4,900

Readers

27,685

Price

$1,850

District Of Columbia

Washington DC Metro
Circ

33,600

Readers

189,840

Price

$3,970

Florida

Jacksonville / Tallahassee
Circ

18,300

Readers

103,395

Price

$2,380

Orlando
Circ

13,000

Readers

73,450

Price

$1,850

South Florida
Circ

29,500

Readers

166,675

Price

$3,560

Tampa / Sarasota
Circ

19,900

Readers

112,435

Price

$2,590

Georgia

Atlanta
Circ

32,000

Readers

180,800

Price

$3,780

Hawaii

Hawaii & Guam
Circ

4,000

Readers

22,600

Price

$1,850

Idaho

Idaho
Circ

6,300

Readers

35,595

Price

$1,850

Illinois

Chicago
Circ

34,300

Readers

193,795

Price

$4,050

Indiana

Indiana
Circ

28,800

Readers

162,720

Price

$3,470

Iowa

Cedar Rapids / Des Moines / Omaha
Circ

20,200

Readers

114,130

Price

$2,440

Kentucky

Louisville / Lexington
Circ

16,200

Readers

91,530

Price

$2,110

Louisiana

New Orleans / Baton Rouge
Circ

23,700

Readers

133,905

Price

$2,860

Maine

Maine
Circ

4,500

Readers

25,425

Price

$1,850

Maryland

Baltimore
Circ

17,400

Readers

98,310

Price

$2,260

Massachusetts

Eastern Massachusetts
Circ

25,200

Readers

142,380

Price

$3,040

Western Massachusetts
Circ

3,400

Readers

19,210

Price

$1,850

Michigan

Detroit
Circ

22,100

Readers

124,865

Price

$2,670

Western Michigan & Upper Penninsula
Circ

22,700

Readers

128,255

Price

$2,740

Minnesota

Minneapolis / St. Paul
Circ

21,700

Readers

122,605

Price

$2,620

Mississippi

Mississippi
Circ

12,600

Readers

71,190

Price

$1,850

Missouri

Kansas City
Circ

13,100

Readers

74,015

Price

$1,850

St. Louis
Circ

14,500

Readers

81,925

Price

$1,880

Montana

Montana
Circ

4,200

Readers

23,730

Price

$1,850

Nebraska

Cedar Rapids / Des Moines / Omaha
Circ

20,200

Readers

114,130

Price

$2,440

Nevada

Las Vegas / Reno
Circ

12,300

Readers

69,495

Price

$1,850

New Hampshire

Vermont / New Hampshire
Circ

7,100

Readers

40,115

Price

$1,850

New Jersey

Greater Southern New Jersey
Circ

17,600

Readers

99,440

Price

$2,290

Northern New Jersey
Circ

23,700

Readers

133,905

Price

$2,860

New Mexico

Albuquerque
Circ

7,600

Readers

42,940

Price

$1,850

New York

Buffalo / Niagra Falls
Circ

6,200

Readers

35,030

Price

$1,850

Capital District / Albany
Circ

4,500

Readers

25,425

Price

$1,850

Fairfield / Westchester
Circ

12,200

Readers

68,930

Price

$1,850

Long Island
Circ

15,700

Readers

88,705

Price

$2,040

Mid Hudson Valley
Circ

4,100

Readers

23,165

Price

$1,850

New York City
Circ

28,900

Readers

163,285

Price

$3,490

Rochester / Syracuse
Circ

12,000

Readers

67,800

Price

$1,850

North Carolina

Asheville / Hickory
Circ

6,700

Readers

37,855

Price

$1,850

Charlotte / Greensboro
Circ

20,800

Readers

117,520

Price

$2,510

Raleigh / Durham
Circ

21,300

Readers

120,345

Price

$2,570

North Dakota

North / South Dakota
Circ

7,700

Readers

43,505

Price

$1,850

Ohio

Cincinnati
Circ

12,200

Readers

68,930

Price

$1,850

Columbus
Circ

10,800

Readers

61,020

Price

$1,850

Northeast Ohio
Circ

18,300

Readers

103,395

Price

$2,380

Oklahoma

Oklahoma City / Tulsa
Circ

17,700

Readers

100,005

Price

$2,300

Oregon

Portland
Circ

18,500

Readers

104,525

Price

$2,400

Pennsylvania

Harrisburg / Lancaster / York
Circ

7,300

Readers

41,245

Price

$1,850

Philadelphia & Eastern Pennsylvania
Circ

25,420

Readers

143,623

Price

$3,070

Western Pennsylvania
Circ

16,100

Readers

90,965

Price

$2,090

Rhode Island

Providence
Circ

5,300

Readers

29,945

Price

$1,850

South Carolina

South Carolina
Circ

22,200

Readers

125,430

Price

$2,680

South Dakota

North / South Dakota
Circ

7,700

Readers

43,505

Price

$1,850

Tennessee

Central Tennessee
Circ

13,500

Readers

76,275

Price

$1,850

Eastern Tennessee
Circ

17,300

Readers

97,745

Price

$2,250

Greater Memphis & Northeast Arkansas
Circ

10,100

Readers

57,065

Price

$1,850

Texas

Austin
Circ

8,800

Readers

49,720

Price

$1,850

Dallas / Ft. Worth
Circ

37,400

Readers

211,310

Price

$4,410

Houston
Circ

33,700

Readers

190,405

Price

$3,980

San Antonio
Circ

20,500

Readers

115,825

Price

$2,470

Utah

Salt Lake City
Circ

11,800

Readers

66,670

Price

$1,850

Vermont

Vermont / New Hampshire
Circ

7,100

Readers

40,115

Price

$1,850

Virginia

Norfolk / Richmond
Circ

22,300

Readers

125,995

Price

$2,690

Washington

Seattle
Circ

18,600

Readers

105,090

Price

$2,410

Spokane
Circ

7,800

Readers

44,070

Price

$1,850

West Virginia

West Virginia
Circ

7,800

Readers

44,070

Price

$1,850

Wisconsin

Milwaukee
Circ

23,500

Readers

132,775

Price

$2,840

Wyoming

Wyoming
Circ

2,000

Readers

11,300

Price

$1,850