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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 99% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.

About Parents

Parents, the category-leading parenthood title, helps moms and dads understand the issues, joys and challenges they experience in raising young children, Since 1926, this title has offered proven tips, sure-fire techniques and straightforward advice from America’s foremost childcare experts.

Readership

  • Age 37
  • Female 85%
  • Male 15%
  • Med. Household income $58,972

Editorial Calendar

  • January

    The #Goals Issue
    On Sale Date: 12/6/2019

    Special Edition—Organizing Products, Services, Apps, and Hacks; The Baby Gear Awards; Parents Guide to Charitable Giving; Get Away... Without KIds! (Couples Vacations)

  • February

    Valentine's Day Extravaganza!
    On Sale Date: 1/10/2020

    The Good News About Phones; Valentine's Treats Kids Can Help Make; Travel—Take Kids Here Before They Grow Up, Part 1; How to Stop Mom Life from Aging the Skin

  • March

    The MomBoss / #SeeHer Issue
    On Sale Date: 2/7/2020

    Working Wisdom from Mom Bosses Who Inspire; Products that Every Family Needs Two Of; Why (and How To) Organize a Closet; Low-Sugar Takes on Family Favorites; Travel—Places to Take the Kids They Grow Up, Part 2.

  • April

    The Earth Mother Issue
    On Sale Date: 3/6/2020

    Special Edition—Little Ways to Go Green with Kids; How Five Real Families Are Saving the Planet; Beauty Director's Favorite Eco-Friendly Finds; Best Green Cleaners for the Family Home; Kid-Friendly Eco-Vacations and Zero-Waste Travel Ideas

  • May

    Body Positivity
    On Sale Date: 4/10/2020

    Raising Body Positive Kids; Best Family Cars; Influencer Beauty Routines; Best Subscription Boxes (Meal Kits, Toys, Clothes, and More) for Family Life

  • June

    The Raise a Reader Issue
    On Sale Date: 5/8/2020

    Summer Safety Takeover—Bug Bites, Sunburn, Water Safety; The Best Organic Food Products for Families; Summer Makeup Trends; The New Divorce—Breaking Up But Staying Together

  • July

    The Play Issue!
    On Sale Date: 6/5/2020

    The Reassuring Truth About Lyme Disease; Best New Packaged Frozen Treats; Parents' Beauty Director on Her Go-To Products; The Ultimate 4th of July Pool Party; The 2nd Annual Kids' Travel Awards

  • August

    The Play Issue!
    On Sale Date: 7/10/2020

    How to Raise Bilingual Kids; Back-to-School—School Supplies Awards (Kid Tested, Teacher Approved); Ultimate Birthday Party Planning Guide; Best Birthday Party Chains; Travel—Plan Their First Out of the Country

  • September

    The Back-to-School Issue
    On Sale Date: 8/7/2020

    Pediatrician Parents Share the Most Important Advice They Give Their Patients; School Lunch Extravaganza; Best Packaged Breakfast Foods; The Parents Beauty Awards; Professional Organizers' Playroom Secrets

  • October

    Halloween For the Win!
    On Sale Date: 9/11/2020

    Most Innovative Children's Hospitals; Moms Road Test the Best Self Care Treatments; Best Crafting Kits for Kids; Cute and Crafty Costumes for Babies to Big Kids

  • November

    The Toys & Books Issue
    On Sale Date: 10/9/2020

    Best Toys of 2020; Best Books of 2020; Parents Best Money Tips Ever; Thanksgiving Dinner Made Easy; The Best Museums, Zoos, and Aquariums for Kids

  • December

    The Holiday Togetherness Issue
    On Sale Date: 11/6/2020

    How to Plan a Surprise Vacation; Holiday Dinner Ideas; Holiday Candy to Make with Kids; The Best Tech for Families

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
48%
front cover
Average ad position
48%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"%
  • Resolution 300%

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Alabama

Alabama
Circ

22,930

Readers

133,453

Price

$3,160

Southern Alabama
Circ

4,520

Readers

26,306

Price

$1,450

Arizona

Arizona
Circ

30,040

Readers

174,833

Price

$3,730

Arkansas

Arkansas
Circ

13,730

Readers

79,909

Price

$2,300

California

Greater Los Angeles
Circ

72,290

Readers

420,728

Price

$6,930

Greater Sacramento
Circ

19,370

Readers

112,733

Price

$2,980

Greater San Francisco
Circ

38,930

Readers

226,573

Price

$4,490

Orange County
Circ

12,380

Readers

72,052

Price

$2,290

San Diego / Palm Springs
Circ

21,640

Readers

125,945

Price

$3,050

Colorado

Colorado
Circ

31,300

Readers

182,166

Price

$3,830

Connecticut

Fairfield / Westchester
Circ

16,840

Readers

98,009

Price

$2,740

Hartford / New Haven / Waterbury
Circ

14,290

Readers

83,168

Price

$2,390

District Of Columbia

Washington DC Metro
Circ

45,560

Readers

265,159

Price

$5,060

Florida

Greater Tampa
Circ

23,250

Readers

135,315

Price

$3,190

Orlando
Circ

16,400

Readers

95,448

Price

$2,700

Panhandle & Northeast Florida
Circ

23,300

Readers

135,606

Price

$3,190

South Florida
Circ

37,910

Readers

220,636

Price

$4,400

Georgia

Atlanta
Circ

35,710

Readers

207,832

Price

$4,210

Hawaii

Hawaii & Guam
Circ

5,750

Readers

33,465

Price

$1,450

Illinois

Chicago
Circ

56,440

Readers

328,481

Price

$5,660

Indiana

Indiana
Circ

38,580

Readers

224,536

Price

$4,460

Iowa

Iowa / Nebraska / Quad Cities
Circ

38,370

Readers

223,313

Price

$4,440

Kentucky

Kentucky
Circ

19,520

Readers

113,606

Price

$3,000

Louisiana

Louisiana
Circ

28,290

Readers

164,648

Price

$3,630

Maine

Maine
Circ

6,350

Readers

36,957

Price

$1,450

Maryland

Baltimore / Eastern Shore / Suburban Maryland
Circ

21,410

Readers

124,606

Price

$3,030

Massachusetts

Eastern Massachusetts
Circ

33,430

Readers

194,563

Price

$4,020

Western Massachusetts
Circ

4,270

Readers

24,851

Price

$1,450

Michigan

Detroit
Circ

30,690

Readers

178,616

Price

$3,780

Western Michigan & Upper Penninsula
Circ

33,050

Readers

192,351

Price

$3,980

Minnesota

Minneapolis / St. Paul
Circ

40,330

Readers

234,721

Price

$4,610

Mississippi

Mississippi
Circ

13,210

Readers

76,882

Price

$2,210

Missouri

Eastern Missouri
Circ

22,110

Readers

128,680

Price

$3,090

Kansas City
Circ

21,690

Readers

126,236

Price

$3,050

Nebraska

Iowa / Nebraska / Quad Cities
Circ

38,370

Readers

223,313

Price

$4,440

Nevada

Nevada
Circ

12,240

Readers

71,237

Price

$2,260

New Hampshire

Vermont / New Hampshire
Circ

10,530

Readers

61,285

Price

$1,940

New Jersey

E. Central & Northern NJ
Circ

38,060

Readers

221,509

Price

$4,420

Southern New Jersey
Circ

14,820

Readers

86,252

Price

$2,480

New Mexico

New Mexico
Circ

8,310

Readers

48,364

Price

$1,680

New York

Buffalo / Niagra Falls
Circ

8,160

Readers

47,491

Price

$1,650

Capital District / Albany
Circ

6,760

Readers

39,343

Price

$1,490

Fairfield / Westchester
Circ

16,840

Readers

98,009

Price

$2,740

Long Island
Circ

20,910

Readers

121,696

Price

$2,980

New York City
Circ

42,970

Readers

250,085

Price

$4,840

Rochester / Syracuse
Circ

17,950

Readers

104,469

Price

$2,850

North Carolina

Asheville/Hickory
Circ

3,890

Readers

22,640

Price

$1,450

Charlotte / Greensboro
Circ

29,020

Readers

168,896

Price

$3,700

Raleigh / Durham
Circ

28,050

Readers

163,251

Price

$3,610

North Dakota

North Dakota / South Dakota
Circ

14,400

Readers

83,808

Price

$2,410

Ohio

Cincinnati
Circ

18,090

Readers

105,284

Price

$2,860

Columbus
Circ

16,600

Readers

96,612

Price

$2,720

Northeast Ohio
Circ

25,550

Readers

148,701

Price

$3,390

Oklahoma

Oklahoma
Circ

19,870

Readers

115,643

Price

$3,030

Oregon

Portland
Circ

24,550

Readers

142,881

Price

$3,300

Pennsylvania

Philadelphia & Eastern Pennsylvania
Circ

49,690

Readers

289,196

Price

$5,420

Western Pennsylvania
Circ

22,070

Readers

128,447

Price

$3,080

Rhode Island

Rhode Island
Circ

5,890

Readers

34,280

Price

$1,450

South Carolina

South Carolina
Circ

24,040

Readers

139,913

Price

$3,260

South Dakota

North Dakota / South Dakota
Circ

14,400

Readers

83,808

Price

$2,410

Tennessee

Central Tennessee
Circ

17,220

Readers

100,220

Price

$2,780

Eastern Tennessee
Circ

18,770

Readers

109,241

Price

$2,930

Greater Memphis & Northeast Arkansas
Circ

10,950

Readers

63,729

Price

$2,020

Texas

Austin
Circ

11,080

Readers

64,486

Price

$2,050

Dallas / Ft. Worth
Circ

54,810

Readers

318,994

Price

$5,530

Houston
Circ

51,130

Readers

297,577

Price

$5,230

West Texas
Circ

46,150

Readers

268,593

Price

$5,110

Utah

Utah
Circ

17,820

Readers

103,712

Price

$2,840

Vermont

Vermont / New Hampshire
Circ

10,530

Readers

61,285

Price

$1,940

Virginia

Norfolk / Richmond
Circ

27,460

Readers

159,817

Price

$3,560

Washington

Seattle / Tacoma
Circ

12,660

Readers

73,681

Price

$2,340

Spokane
Circ

22,730

Readers

132,289

Price

$3,140

Wisconsin

Wisconsin & Upper Peninsula
Circ

38,400

Readers

223,488

Price

$4,440