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What’s Included

Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 99% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About Parents

Parents, the category-leading parenthood title, helps moms and dads understand the issues, joys and challenges they experience in raising young children, Since 1926, this title has offered proven tips, sure-fire techniques and straightforward advice from America’s foremost childcare experts.


  • Age 39
  • Female 85%
  • Male 15%
  • Med. Household income $66,000

Editorial Calendar

  • January / February 2021

    Get Cozy at Home
    On Sale Date: 1/7/2022

    It's the season of love—so readers get ready to snuggle up with this issue that's loaded with ideas for Valentine's Day. Plus, special Kids Sleep Section and Game Day Suppers. Parents magazine Kids' Sleep Awards.

  • March 2022

    Stay-at-Home or Go-to-Work?
    On Sale Date: 2/4/2022

    Parents dives into the age-old question: after kids, do you go back to work or stay at home? Plus, Birthday Parties are Back, and Family Floor Cleaning Guide. Parents magazine Baby Gear Awards.

  • April 2022

    The Pets Issue + Green Picks
    On Sale Date: 3/4/2022

    Pets are part of the family—so Parents is celebrating the very special place they hold in our hearts. Plus, Earth Day with a focus on sustainability and green products, Parents magazine Best Green Household Cleaners Awards.

  • May 2022

    The Comedy Issue
    On Sale Date: 4/8/2022

    Parents first-ever Comedy Issue is going to make readers LOL. Plus, Mom Skin Care Questions, Answered and Everything is Better with Cheese. Parents magazine Best Family Cars Awards.

  • June 2022

    Family Pride + Summer Fun
    On Sale Date: 5/6/2022

    Parents is celebrating ALL families in their first-ever Pride issue that explores LGBTQ+ pride with books, activities, and more. Plus, Sun Safety. Parents magazine Family Travel Awards

  • July 2022

    Home Improvement
    On Sale Date: 6/3/2022

    Parents has DIY fix-ups to help readers make their houses into home sweet homes. Plus, ideas for fun summer road trips and Summer Manicures. Parents magazine Best Frozen Treat Awards and Best Kids Skincare Awards.

  • August 2022

    Family Food Issue + Summer Reading Special
    On Sale Date: 7/8/2022

    Parents has recipes for every meal of the day—including snacks. Plus, how to raise a reader and encourage a lifelong love of books. Parents magazine Best Food Awards, Snacks.

  • September 2022

    Back to School
    On Sale Date: 8/5/2022

    Parents biggest, most anticipated issue of the year! A comprehensive back-to-school guide that covers everything readers need for a great school year. Parents magazine Food Awards, Dinner Shortcuts and Beauty Awards.

  • October 2022

    Halloween + Fall Fun
    On Sale Date: 9/9/2022

    From the coolest costumes to creative decorating ideas, this issue is loaded with creative takes on Halloween fun. Plus, the Everything Guide to Kids' Screen Time. Parents magazine Most Innovative Children's Hospital Awards.

  • November 2022

    America's Kindest Families
    On Sale Date: 10/7/2022

    The fourth annual Kindness Issue celebrates real-life families who show kindness every day of the year—and is loaded with tips to raise kind kids. Plus, Thanksgiving Made Easy.

  • December 2022

    Holidays Worth Waiting For
    On Sale Date: 11/4/2022

    From gift ideas to recipes and entertaining ideas, the holiday issue is bursting with inspiration for the most wonderful time of the year. Plus, Beauty Gifts. Parents magazine Toy Awards and Best Children's Book Awards.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
front cover
Average ad position
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

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