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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 99% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About Parents

Parents, the category-leading parenthood title, helps moms and dads understand the issues, joys and challenges they experience in raising young children, Since 1926, this title has offered proven tips, sure-fire techniques and straightforward advice from America’s foremost childcare experts.

Readership

  • Age 39
  • Female 85%
  • Male 15%
  • Med. Household income $66,000

Editorial Calendar

  • January 2021

    All The Feels
    On Sale Date: 12/4/2020

    Embrace emotions big and small to get the year started off right! Plus, the Ultimate Guide to Safe Winter Play and new spins on pasta night.

  • February 2021

    Love is Love!
    On Sale Date: 1/8/2021

    Love is in the air—and in the pages of this special issue that’s full of ideas for Valentine’s Day. Plus, a celebration families in all their glorious diversity. Parents Baby Gear Awards.

  • March 2021

    The MomBoss Issue
    On Sale Date: 2/7/2021

    “You’ve got this mom” is the mantra of the MomBoss issue, which does a deep dive on moms and careers. Plus, the Ultimate Drugstore Beauty Shopping Guide.

  • April 2021

    Pets Make a Family
    On Sale Date: 3/5/2021

    This first-ever pet issue celebrates fur babies and the key role they play at home—as comforters-in-chief, comic relief, and so much more.

  • May 2021

    Love the Home You Have
    On Sale Date: 4/9/2021

    Make your house a home sweet home! Parents first-ever home issue is loaded with ways to transform, clean, and organize space. Plus, sunscreen strategies and mom-owned beauty brands.

  • June 2021

    Summer Plans that Work
    On Sale Date: 5/7/2021

    Summertime living is easy with Parents June issue! It will help readers prepare their outdoor spaces and get ready for that first weekend cookout. Plus, celebrate dad with gift ideas just for him.

  • July 2021

    Spark Creativity
    On Sale Date: 6/4/2021

    Parents has the cooking, crafting, and play inspo readers need to raise a creative kid. Plus, helping readers look and feel their best with creative ideas for summer-ready hair and nails.

  • August 2021

    The Great Outdoors
    On Sale Date: 7/9/2021

    Make it a summer to remember with outdoor adventures that kids will love. Plus, Parents gives the low-down on treating common summer skin problems.

  • September 2021

    Back-to-School Done Right
    On Sale Date: 8/6/2021

    Back-to-school is as easy as 1-2-3 with Parents annual guide that helps set routines, pick the right gear, pack healthy lunches, and more.

  • October 2021

    The Joy of Cooking with Kids
    On Sale Date: 9/10/2021

    Head to the kitchen with recipes and cooking ideas for little chefs, plus cute costumes, decorations, and more for a scary-fun Halloween.

  • November 2021

    The Third Annual Kindness Issue
    On Sale Date: 10/8/2021

    Kindness matters—so Parents is dedicating a whole issue to helping readers raise kind kids. Plus, the first-ever cover contest and game-changing hair products.

  • December 2021

    Multi-Generational Holiday Fun
    On Sale Date: 11/5/2021

    Parents has merry and bright ideas for kids of all ages—with craft, gift, and food ideas to help readers celebrate. Plus, holiday makeup and beauty indulgences for moms.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
48%
front cover
Average ad position
48%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

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Market

Available Markets

Canada

Canada
Circ

2,300

Readers

13,386

Price

$1,850

Alabama

Birmingham
Circ

19,400

Readers

112,908

Price

$3,060

Mobile / Montgomery
Circ

13,200

Readers

76,824

Price

$2,090

Alaska

Alaska
Circ

4,000

Readers

23,280

Price

$1,850

Arizona

Phoenix / Tucson
Circ

29,900

Readers

174,018

Price

$4,390

Arkansas

Arkansas
Circ

15,800

Readers

91,956

Price

$2,500

California

Greater Los Angeles
Circ

76,300

Readers

444,066

Price

$10,220

Greater Sacramento
Circ

18,800

Readers

109,416

Price

$2,970

Greater San Francisco
Circ

39,150

Readers

227,853

Price

$5,620

Orange County
Circ

11,500

Readers

66,930

Price

$2,000

San Diego / Palm Springs
Circ

19,300

Readers

112,326

Price

$3,050

Colorado

Denver / Colorado Springs
Circ

28,000

Readers

162,960

Price

$4,110

Connecticut

Connecticut
Circ

10,100

Readers

58,782

Price

$1,850

Fairfield / Westchester
Circ

12,900

Readers

75,078

Price

$2,250

Delaware

Delaware
Circ

6,100

Readers

35,502

Price

$1,850

District Of Columbia

Washington DC Metro
Circ

41,900

Readers

243,858

Price

$6,020

Florida

Jacksonville / Tallahassee
Circ

25,300

Readers

147,246

Price

$3,710

Orlando
Circ

18,000

Readers

104,760

Price

$2,850

South Florida
Circ

37,700

Readers

219,414

Price

$5,420

Tampa / Sarasota
Circ

24,500

Readers

142,590

Price

$3,600

Georgia

Atlanta
Circ

45,400

Readers

264,228

Price

$6,520

Hawaii

Hawaii & Guam
Circ

4,400

Readers

25,608

Price

$1,850

Idaho

Idaho
Circ

7,500

Readers

43,650

Price

$1,850

Illinois

Chicago
Circ

41,200

Readers

239,784

Price

$5,920

Indiana

Indiana
Circ

39,700

Readers

231,054

Price

$5,700

Iowa

Cedar Rapids / Des Moines / Omaha
Circ

27,700

Readers

161,214

Price

$4,060

Kentucky

Louisville / Lexington
Circ

20,800

Readers

121,056

Price

$3,060

Louisiana

New Orleans / Baton Rouge
Circ

30,300

Readers

176,346

Price

$4,350

Maine

Maine
Circ

5,900

Readers

34,338

Price

$1,850

Maryland

Baltimore
Circ

21,100

Readers

122,802

Price

$3,100

Massachusetts

Eastern Massachusetts
Circ

29,300

Readers

170,526

Price

$4,300

Western Massachusetts
Circ

4,300

Readers

25,026

Price

$1,850

Michigan

Detroit
Circ

26,400

Readers

153,648

Price

$3,870

Western Michigan & Upper Penninsula
Circ

29,700

Readers

172,854

Price

$4,360

Minnesota

Minneapolis / St. Paul
Circ

25,200

Readers

146,664

Price

$3,700

Mississippi

Mississippi
Circ

16,900

Readers

98,358

Price

$2,670

Missouri

Kansas City
Circ

17,300

Readers

100,686

Price

$2,740

St. Louis
Circ

20,200

Readers

117,564

Price

$2,970

Montana

Montana
Circ

4,900

Readers

28,518

Price

$1,850

Nebraska

Cedar Rapids / Des Moines / Omaha
Circ

27,700

Readers

161,214

Price

$4,060

Nevada

Las Vegas / Reno
Circ

14,000

Readers

81,480

Price

$2,220

New Hampshire

Vermont / New Hampshire
Circ

9,000

Readers

52,380

Price

$1,850

New Jersey

Greater Southern New Jersey
Circ

21,600

Readers

125,712

Price

$3,170

Northern New Jersey
Circ

28,700

Readers

167,034

Price

$4,220

New Mexico

Albuquerque
Circ

9,700

Readers

56,454

Price

$1,850

New York

Buffalo / Niagra Falls
Circ

8,200

Readers

47,724

Price

$1,850

Capital District / Albany
Circ

6,200

Readers

36,084

Price

$1,850

Fairfield / Westchester
Circ

12,900

Readers

75,078

Price

$2,250

Long Island
Circ

18,300

Readers

106,506

Price

$2,890

Mid Hudson Valley
Circ

5,500

Readers

32,010

Price

$1,850

New York City
Circ

37,500

Readers

218,250

Price

$5,380

Rochester / Syracuse
Circ

16,500

Readers

96,030

Price

$2,610

North Carolina

Asheville / Hickory
Circ

8,300

Readers

48,306

Price

$1,850

Charlotte / Greensboro
Circ

26,200

Readers

152,484

Price

$3,850

Raleigh / Durham
Circ

27,300

Readers

158,886

Price

$4,010

North Dakota

North / South Dakota
Circ

10,300

Readers

59,946

Price

$1,850

Ohio

Cincinnati
Circ

17,300

Readers

100,686

Price

$2,740

Columbus
Circ

15,200

Readers

88,464

Price

$2,400

Northeast Ohio
Circ

24,300

Readers

141,426

Price

$3,570

Oklahoma

Oklahoma City / Tulsa
Circ

21,600

Readers

125,712

Price

$3,170

Oregon

Portland
Circ

21,700

Readers

126,294

Price

$3,180

Pennsylvania

Harrisburg / Lancaster / York
Circ

10,100

Readers

58,782

Price

$1,850

Philadelphia & Eastern Pennsylvania
Circ

41,800

Readers

243,276

Price

$6,000

Western Pennsylvania
Circ

22,200

Readers

129,204

Price

$3,260

Rhode Island

Providence
Circ

6,200

Readers

36,084

Price

$1,850

South Carolina

South Carolina
Circ

28,300

Readers

164,706

Price

$4,150

South Dakota

North / South Dakota
Circ

10,300

Readers

59,946

Price

$1,850

Tennessee

Central Tennessee
Circ

16,700

Readers

97,194

Price

$2,640

Eastern Tennessee
Circ

21,800

Readers

126,876

Price

$3,200

Greater Memphis & Northeast Arkansas
Circ

14,100

Readers

82,062

Price

$2,220

Texas

Austin
Circ

9,700

Readers

56,454

Price

$1,850

Dallas / Ft. Worth
Circ

42,800

Readers

249,096

Price

$6,140

Houston
Circ

41,500

Readers

241,530

Price

$5,960

San Antonio
Circ

27,000

Readers

157,140

Price

$3,960

Utah

Salt Lake City
Circ

14,400

Readers

83,808

Price

$2,270

Vermont

Vermont / New Hampshire
Circ

9,000

Readers

52,380

Price

$1,850

Virginia

Norfolk / Richmond
Circ

28,500

Readers

165,870

Price

$4,180

Washington

Seattle
Circ

20,600

Readers

119,892

Price

$3,020

Spokane
Circ

9,600

Readers

55,872

Price

$1,850

West Virginia

West Virginia
Circ

10,100

Readers

58,782

Price

$1,850

Wisconsin

Milwaukee
Circ

31,700

Readers

184,494

Price

$4,550

Wyoming

Wyoming
Circ

2,400

Readers

13,968

Price

$1,850