Back to top

What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 99% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.

About Parents

Parents, the category-leading parenthood title, helps moms and dads understand the issues, joys and challenges they experience in raising young children, Since 1926, this title has offered proven tips, sure-fire techniques and straightforward advice from America’s foremost childcare experts.

Readership

  • Age 37
  • Female 85%
  • Male 15%
  • Med. Household income $58,972

Editorial Calendar

  • January

    All The Feels
    On Sale Date: 12/4/2020

    Embrace emotions big and small to get the year started off right! Plus, the Ultimate Guide to Safe Winter Play and new spins on pasta night.

  • February

    Love is Love!
    On Sale Date: 1/8/2021

    Love is in the air—and in the pages of this special issue that’s full of ideas for Valentine’s Day. Plus, a celebration families in all their glorious diversity. Parents Baby Gear Awards.

  • March

    The MomBoss Issue
    On Sale Date: 2/7/2021

    “You’ve got this mom” is the mantra of the MomBoss issue, which does a deep dive on moms and careers. Plus, the Ultimate Drugstore Beauty Shopping Guide.

  • April

    Pets Make a Family
    On Sale Date: 3/5/2021

    This first-ever pet issue celebrates fur babies and the key role they play at home—as comforters-in-chief, comic relief, and so much more.

  • May

    Love the Home You Have
    On Sale Date: 4/9/2021

    Make your house a home sweet home! Parents first-ever home issue is loaded with ways to transform, clean, and organize space. Plus, sunscreen strategies and mom-owned beauty brands.

  • June

    Summer Plans that Work
    On Sale Date: 5/7/2021

    Summertime living is easy with Parents June issue! It will help readers prepare their outdoor spaces and get ready for that first weekend cookout. Plus, celebrate dad with gift ideas just for him.

  • July

    Spark Creativity
    On Sale Date: 6/4/2021

    Parents has the cooking, crafting, and play inspo readers need to raise a creative kid. Plus, helping readers look and feel their best with creative ideas for summer-ready hair and nails.

  • August

    The Great Outdoors
    On Sale Date: 7/9/2021

    Make it a summer to remember with outdoor adventures that kids will love. Plus, Parents gives the low-down on treating common summer skin problems.

  • September

    Back-to-School Done Right
    On Sale Date: 8/6/2021

    Back-to-school is as easy as 1-2-3 with Parents annual guide that helps set routines, pick the right gear, pack healthy lunches, and more.

  • October

    The Joy of Cooking with Kids
    On Sale Date: 9/10/2021

    Head to the kitchen with recipes and cooking ideas for little chefs, plus cute costumes, decorations, and more for a scary-fun Halloween.

  • November

    The Third Annual Kindness Issue
    On Sale Date: 10/8/2021

    Kindness matters—so Parents is dedicating a whole issue to helping readers raise kind kids. Plus, the first-ever cover contest and game-changing hair products.

  • December

    Multi-Generational Holiday Fun
    On Sale Date: 11/5/2021

    Parents has merry and bright ideas for kids of all ages—with craft, gift, and food ideas to help readers celebrate. Plus, holiday makeup and beauty indulgences for moms.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
48%
front cover
Average ad position
48%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Canada

Canada
Circ

4,100

Readers

23,862

Price

$1,850

Alabama

Birmingham
Circ

15,200

Readers

88,464

Price

$2,540

Mobile / Montgomery
Circ

11,200

Readers

65,184

Price

$2,070

Arizona

Phoenix / Tucson
Circ

29,600

Readers

172,272

Price

$3,720

Arkansas

Arkansas
Circ

13,200

Readers

76,824

Price

$2,340

California

Greater Los Angeles
Circ

79,100

Readers

460,362

Price

$7,470

Greater Sacramento
Circ

20,000

Readers

116,400

Price

$2,900

Greater San Francisco
Circ

40,730

Readers

237,049

Price

$4,650

Orange County
Circ

13,300

Readers

77,406

Price

$2,380

San Diego / Palm Springs
Circ

22,100

Readers

128,622

Price

$3,090

Colorado

Denver / Colorado Springs
Circ

31,700

Readers

184,494

Price

$3,870

Connecticut

Connecticut
Circ

10,300

Readers

59,946

Price

$1,920

Fairfield / Westchester
Circ

14,400

Readers

83,808

Price

$2,410

District Of Columbia

Washington DC Metro
Circ

43,400

Readers

252,588

Price

$4,870

Florida

Jacksonville / Tallahassee
Circ

23,000

Readers

133,860

Price

$3,170

Orlando
Circ

17,300

Readers

100,686

Price

$2,790

South Florida
Circ

38,900

Readers

226,398

Price

$4,490

Tampa / Sarasota
Circ

28,900

Readers

168,198

Price

$3,660

Georgia

Atlanta
Circ

35,000

Readers

203,700

Price

$4,150

Hawaii

Hawaii & Guam
Circ

4,000

Readers

23,280

Price

$1,850

Illinois

Chicago
Circ

46,700

Readers

271,794

Price

$5,160

Indiana

Indiana
Circ

39,600

Readers

230,472

Price

$4,550

Iowa

Cedar Rapids / Des Moines / Omaha
Circ

31,000

Readers

180,420

Price

$3,810

Kentucky

Louisville / Lexington
Circ

18,900

Readers

109,998

Price

$2,880

Louisiana

New Orleans / Baton Rouge
Circ

26,800

Readers

155,976

Price

$3,500

Maine

Maine
Circ

5,600

Readers

32,592

Price

$1,850

Maryland

Baltimore
Circ

21,500

Readers

125,130

Price

$3,030

Massachusetts

Eastern Massachusetts
Circ

33,000

Readers

192,060

Price

$3,980

Western Massachusetts
Circ

4,300

Readers

25,026

Price

$1,850

Michigan

Detroit
Circ

27,200

Readers

158,304

Price

$3,540

Western Michigan & Upper Penninsula
Circ

29,300

Readers

170,526

Price

$3,690

Minnesota

Minneapolis / St. Paul
Circ

34,300

Readers

199,626

Price

$4,090

Mississippi

Mississippi
Circ

12,800

Readers

74,496

Price

$2,340

Missouri

Kansas City
Circ

18,300

Readers

106,506

Price

$2,880

St. Louis
Circ

20,100

Readers

116,982

Price

$2,910

Nebraska

Cedar Rapids / Des Moines / Omaha
Circ

31,000

Readers

180,420

Price

$3,810

Nevada

Las Vegas / Reno
Circ

13,300

Readers

77,406

Price

$2,380

New Hampshire

Vermont / New Hampshire
Circ

9,500

Readers

55,290

Price

$1,900

New Jersey

Greater Southern New Jersey
Circ

23,200

Readers

135,024

Price

$3,180

Northern New Jersey
Circ

31,700

Readers

184,494

Price

$3,870

New Mexico

Albuquerque
Circ

8,900

Readers

51,798

Price

$1,850

New York

Buffalo / Niagra Falls
Circ

8,100

Readers

47,142

Price

$1,850

Capital District / Albany
Circ

6,500

Readers

37,830

Price

$1,850

Fairfield / Westchester
Circ

14,400

Readers

83,808

Price

$2,410

Long Island
Circ

20,900

Readers

121,638

Price

$2,980

Mid Hudson Valley
Circ

5,900

Readers

34,338

Price

$1,850

New York City
Circ

42,100

Readers

245,022

Price

$4,760

Rochester / Syracuse
Circ

16,600

Readers

96,612

Price

$2,720

North Carolina

Asheville / Hickory
Circ

3,800

Readers

22,116

Price

$1,850

Charlotte / Greensboro
Circ

28,900

Readers

168,198

Price

$3,660

Raleigh / Durham
Circ

26,400

Readers

153,648

Price

$3,470

North Dakota

North / South Dakota
Circ

11,700

Readers

68,094

Price

$2,160

Ohio

Cincinnati
Circ

16,500

Readers

96,030

Price

$2,710

Columbus
Circ

15,100

Readers

87,882

Price

$2,530

Northeast Ohio
Circ

24,100

Readers

140,262

Price

$3,260

Oklahoma

Oklahoma City / Tulsa
Circ

19,000

Readers

110,580

Price

$2,890

Oregon

Portland
Circ

22,800

Readers

132,696

Price

$3,150

Pennsylvania

Philadelphia & Eastern Pennsylvania
Circ

52,400

Readers

304,968

Price

$5,390

Western Pennsylvania
Circ

21,600

Readers

125,712

Price

$3,040

Rhode Island

Providence
Circ

6,300

Readers

36,666

Price

$1,850

South Carolina

South Carolina
Circ

24,300

Readers

141,426

Price

$3,280

South Dakota

North / South Dakota
Circ

11,700

Readers

68,094

Price

$2,160

Tennessee

Central Tennessee
Circ

16,400

Readers

95,448

Price

$2,700

Eastern Tennessee
Circ

18,800

Readers

109,416

Price

$2,880

Greater Memphis & Northeast Arkansas
Circ

10,900

Readers

63,438

Price

$2,020

Texas

Austin
Circ

10,600

Readers

61,692

Price

$1,960

Dallas / Ft. Worth
Circ

45,500

Readers

264,810

Price

$5,060

Houston
Circ

43,600

Readers

253,752

Price

$4,890

San Antonio
Circ

26,800

Readers

155,976

Price

$3,500

Utah

Salt Lake City
Circ

16,300

Readers

94,866

Price

$2,690

Vermont

Vermont / New Hampshire
Circ

9,500

Readers

55,290

Price

$1,900

Virginia

Norfolk / Richmond
Circ

26,000

Readers

151,320

Price

$3,430

Washington

Seattle / Tacoma
Circ

16,800

Readers

97,776

Price

$2,740

Spokane
Circ

14,400

Readers

83,808

Price

$2,410

Wisconsin

Milwaukee
Circ

34,300

Readers

199,626

Price

$4,090