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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 85.07% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About People

Since 1974, People has brought pop culture, celebrity gossip and real life drama into the homes of its millions of readers. With an emphasis on behind-the-scenes access and titillating details, it’s no surprise that People is the most widely read magazine on the planet.

2020 ADWEEK Hottest in Celebrity/Entertainment
"Even in an unprecedented year in which celebrity coverage inevitably changed, People has managed to stay relevant and popular. The brand produces a daily average of 135 digital stories—across verticals including human interest, crime and royals, and it’s seeing record-breaking success: Traffic to People.com reached 102 million total digital unique views, according to the brand. That reach has helped land exclusive interviews, including the first sit-down with the Democratic 2020 presidential ticket, Joe Biden and Kamala Harris."

Readership

  • Age 46
  • Female 73%
  • Male 27%
  • Med. Household income $68,776

Editorial Calendar

  • January 2022

    Winter TV Preview
    On Sale Date: 12/24/2021
  • February 2022

    Super Bowl
    On Sale Date: 1/28/2022
  • March 2022

    Spring Family Organization Special
    march
  • April 2022

    Celeb Chef Special
    On Sale Date: 3/25/2022
  • May 2022

    PEOPLE Food: Breakfast Blowout
    On Sale Date: 4/22/2022
  • June 2022

    Summer Wellness Guide
    On Sale Date: 5/27/2022

    Expanded Beauty: Summer Beauty

  • July 2022

    Expanded Beauty: Hair at Every Age
    On Sale Date: 7/1/2022
  • August 2022

    Products Worth the Hype
    On Sale Date: 7/22/2022
  • September 2022

    Companies That Care
    On Sale Date: 9/2/2022

    Fall Outdoor Home Special / PEOPLE Health

  • October 2022

    Ones to Watch / Breast Cancer Awareness
    On Sale Date: 9/30/2022
  • November 2022

    The Kindness Franchise
    On Sale Date: 10/28/2022
  • December 2022

    Holiday
    On Sale Date: 11/25/2022

    PEOPLE Food: Holiday / Holiday Gift Guide

Ad Placement

Where the publisher positions local ads fluctuates from month to month. This represents the average placement and range over the past 12 months.

mag position
64%
front cover
Average ad position
64%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

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Market

Available Markets

Canada

Canada
Circ

14,600

Readers

173,594

Price

$2,360

Alabama

Birmingham
Circ

28,400

Readers

337,676

Price

$4,340

Mobile / Montgomery
Circ

16,900

Readers

200,941

Price

$2,740

Alaska

Alaska
Circ

5,200

Readers

61,828

Price

$1,850

Arizona

Phoenix / Tucson
Circ

62,200

Readers

739,558

Price

$8,920

Arkansas

Arkansas
Circ

22,500

Readers

267,525

Price

$3,430

California

Greater Los Angeles
Circ

125,400

Readers

1,491,006

Price

$17,990

Greater Sacramento
Circ

40,900

Readers

486,301

Price

$6,080

Greater San Francisco
Circ

81,200

Readers

965,468

Price

$11,640

Orange County
Circ

28,800

Readers

342,432

Price

$4,390

San Diego / Palm Springs
Circ

34,600

Readers

411,394

Price

$5,140

Colorado

Denver / Colorado Springs
Circ

52,800

Readers

627,792

Price

$7,570

Connecticut

Connecticut
Circ

19,800

Readers

235,422

Price

$3,200

Fairfield / Westchester
Circ

27,400

Readers

325,786

Price

$4,180

Delaware

Delaware
Circ

12,000

Readers

142,680

Price

$2,140

District Of Columbia

Washington DC Metro
Circ

51,700

Readers

614,713

Price

$7,410

Florida

Jacksonville / Tallahassee
Circ

47,300

Readers

562,397

Price

$7,030

Orlando
Circ

31,300

Readers

372,157

Price

$4,650

South Florida
Circ

67,300

Readers

800,197

Price

$9,650

Tampa / Sarasota
Circ

48,700

Readers

579,043

Price

$7,240

Georgia

Atlanta
Circ

62,800

Readers

746,692

Price

$9,010

Hawaii

Hawaii & Guam
Circ

10,600

Readers

126,034

Price

$1,890

Idaho

Idaho
Circ

11,800

Readers

140,302

Price

$2,110

Illinois

Chicago
Circ

82,700

Readers

983,303

Price

$11,860

Indiana

Indiana
Circ

61,800

Readers

734,802

Price

$8,860

Iowa

Cedar Rapids / Des Moines / Omaha
Circ

52,000

Readers

618,280

Price

$7,460

Kentucky

Louisville / Lexington
Circ

32,400

Readers

385,236

Price

$4,820

Louisiana

New Orleans / Baton Rouge
Circ

35,400

Readers

420,906

Price

$5,260

Maine

Maine
Circ

13,000

Readers

154,570

Price

$2,110

Maryland

Baltimore
Circ

36,700

Readers

436,363

Price

$5,450

Massachusetts

Eastern Massachusetts
Circ

57,600

Readers

684,864

Price

$8,260

Western Massachusetts
Circ

8,400

Readers

99,876

Price

$1,850

Michigan

Detroit
Circ

49,100

Readers

583,799

Price

$7,300

Western Michigan & Upper Penninsula
Circ

52,700

Readers

626,603

Price

$7,560

Minnesota

Minneapolis / St. Paul
Circ

49,000

Readers

582,610

Price

$7,280

Mississippi

Mississippi
Circ

19,600

Readers

233,044

Price

$3,170

Missouri

Kansas City
Circ

28,700

Readers

341,243

Price

$4,380

St. Louis
Circ

35,000

Readers

416,150

Price

$5,200

Montana

Montana
Circ

9,200

Readers

109,388

Price

$1,850

Nebraska

Cedar Rapids / Des Moines / Omaha
Circ

52,000

Readers

618,280

Price

$7,460

Nevada

Las Vegas / Reno
Circ

27,300

Readers

324,597

Price

$4,160

New Hampshire

Vermont / New Hampshire
Circ

19,100

Readers

227,099

Price

$3,090

New Jersey

Greater Southern New Jersey
Circ

37,000

Readers

439,930

Price

$5,500

Northern New Jersey
Circ

46,200

Readers

549,318

Price

$6,870

New Mexico

Albuquerque
Circ

17,000

Readers

202,130

Price

$2,750

New York

Buffalo / Niagra Falls
Circ

15,300

Readers

181,917

Price

$2,470

Capital District / Albany
Circ

12,800

Readers

152,192

Price

$2,290

Fairfield / Westchester
Circ

27,400

Readers

325,786

Price

$4,180

Long Island
Circ

28,700

Readers

341,243

Price

$4,380

Mid Hudson Valley
Circ

10,900

Readers

129,601

Price

$1,950

New York City
Circ

38,900

Readers

462,521

Price

$5,780

Rochester / Syracuse
Circ

31,500

Readers

374,535

Price

$4,680

North Carolina

Asheville / Hickory
Circ

12,800

Readers

152,192

Price

$2,290

Charlotte / Greensboro
Circ

39,800

Readers

473,222

Price

$5,910

Raleigh / Durham
Circ

41,100

Readers

488,679

Price

$6,110

North Dakota

North / South Dakota
Circ

14,700

Readers

174,783

Price

$2,380

Ohio

Cincinnati
Circ

28,200

Readers

335,298

Price

$4,300

Columbus
Circ

23,600

Readers

280,604

Price

$3,610

Northeast Ohio
Circ

42,700

Readers

507,703

Price

$6,350

Oklahoma

Oklahoma City / Tulsa
Circ

34,500

Readers

410,205

Price

$5,130

Oregon

Portland
Circ

40,700

Readers

483,923

Price

$6,050

Pennsylvania

Harrisburg / Lancaster / York
Circ

19,100

Readers

227,099

Price

$3,090

Philadelphia & Eastern Pennsylvania
Circ

70,700

Readers

840,623

Price

$10,140

Western Pennsylvania
Circ

40,000

Readers

475,600

Price

$5,950

Rhode Island

Providence
Circ

10,400

Readers

123,656

Price

$1,860

South Carolina

South Carolina
Circ

44,700

Readers

531,483

Price

$6,640

South Dakota

North / South Dakota
Circ

14,700

Readers

174,783

Price

$2,380

Tennessee

Central Tennessee
Circ

25,800

Readers

306,762

Price

$3,940

Eastern Tennessee
Circ

31,600

Readers

375,724

Price

$4,700

Greater Memphis & Northeast Arkansas
Circ

21,300

Readers

253,257

Price

$3,250

Texas

Austin
Circ

17,700

Readers

210,453

Price

$2,860

Dallas / Ft. Worth
Circ

58,600

Readers

696,754

Price

$8,400

Houston
Circ

46,700

Readers

555,263

Price

$6,940

San Antonio
Circ

32,900

Readers

391,181

Price

$4,890

Utah

Salt Lake City
Circ

22,900

Readers

272,281

Price

$3,490

Vermont

Vermont / New Hampshire
Circ

19,100

Readers

227,099

Price

$3,090

Virginia

Norfolk / Richmond
Circ

48,300

Readers

574,287

Price

$7,180

Washington

Seattle
Circ

42,500

Readers

505,325

Price

$6,320

Spokane
Circ

15,000

Readers

178,350

Price

$2,430

West Virginia

West Virginia
Circ

16,400

Readers

194,996

Price

$2,650

Wisconsin

Milwaukee
Circ

67,000

Readers

796,630

Price

$9,610

Wyoming

Wyoming
Circ

4,700

Readers

55,883

Price

$1,850