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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 85.07% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About People

Since 1974, People has brought pop culture, celebrity gossip and real life drama into the homes of its millions of readers. With an emphasis on behind-the-scenes access and titillating details, it’s no surprise that People is the most widely read magazine on the planet.

2020 ADWEEK Hottest in Celebrity/Entertainment
"Even in an unprecedented year in which celebrity coverage inevitably changed, People has managed to stay relevant and popular. The brand produces a daily average of 135 digital stories—across verticals including human interest, crime and royals, and it’s seeing record-breaking success: Traffic to People.com reached 102 million total digital unique views, according to the brand. That reach has helped land exclusive interviews, including the first sit-down with the Democratic 2020 presidential ticket, Joe Biden and Kamala Harris."

Readership

  • Age 46
  • Female 73%
  • Male 27%
  • Med. Household income $68,776

Editorial Calendar

  • January 2021

    On Sale Date: 1/4/2021
  • February 2021

    On Sale Date: 2/1/2021
  • March 2021

    march
  • April 2021

    On Sale Date: 4/5/2021
  • May 2021

    On Sale Date: 5/3/2021
  • June 2021

    On Sale Date: 6/7/2021
  • July 2021

    On Sale Date: 7/5/2021
  • August 2021

    On Sale Date: 8/2/2021
  • September 2021

    On Sale Date: 9/13/2021
  • October 2021

    On Sale Date: 10/11/2021
  • November 2021

    On Sale Date: 11/1/2021
  • December 2021

    On Sale Date: 12/6/2021

Ad Placement

Where the publisher positions local ads fluctuates from month to month. This represents the average placement and range over the past 12 months.

mag position
64%
front cover
Average ad position
64%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

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Market

Available Markets

Canada

Canada
Circ

64,100

Readers

762,149

Price

$9,790

Alabama

Birmingham
Circ

30,800

Readers

366,212

Price

$4,900

Mobile / Montgomery
Circ

18,300

Readers

217,587

Price

$3,160

Alaska

Alaska
Circ

3,600

Readers

42,804

Price

$1,850

Arizona

Phoenix / Tucson
Circ

61,200

Readers

727,668

Price

$9,350

Arkansas

Arkansas
Circ

23,820

Readers

283,220

Price

$3,870

California

Greater Los Angeles
Circ

129,500

Readers

1,539,755

Price

$19,780

Greater Sacramento
Circ

41,100

Readers

488,679

Price

$6,540

Greater San Francisco
Circ

79,500

Readers

945,255

Price

$12,140

Orange County
Circ

34,900

Readers

414,961

Price

$5,560

San Diego / Palm Springs
Circ

34,600

Readers

411,394

Price

$5,510

Colorado

Denver / Colorado Springs
Circ

46,100

Readers

548,129

Price

$7,340

Connecticut

Connecticut
Circ

17,000

Readers

202,130

Price

$2,940

Fairfield / Westchester
Circ

26,800

Readers

318,652

Price

$4,350

Delaware

Delaware
Circ

11,900

Readers

141,491

Price

$2,260

District Of Columbia

Washington DC Metro
Circ

53,500

Readers

636,115

Price

$8,180

Florida

Jacksonville / Tallahassee
Circ

35,300

Readers

419,717

Price

$5,620

Orlando
Circ

22,900

Readers

272,281

Price

$3,720

South Florida
Circ

54,300

Readers

645,627

Price

$8,300

Tampa / Sarasota
Circ

38,100

Readers

453,009

Price

$6,060

Georgia

Atlanta
Circ

64,200

Readers

763,338

Price

$9,810

Hawaii

Hawaii & Guam
Circ

12,200

Readers

145,058

Price

$2,320

Idaho

Idaho
Circ

12,400

Readers

147,436

Price

$2,360

Illinois

Chicago
Circ

71,800

Readers

853,702

Price

$10,970

Indiana

Indiana
Circ

59,300

Readers

705,077

Price

$9,060

Iowa

Cedar Rapids / Des Moines / Omaha
Circ

47,700

Readers

567,153

Price

$7,590

Kentucky

Louisville / Lexington
Circ

31,400

Readers

373,346

Price

$5,000

Louisiana

New Orleans / Baton Rouge
Circ

35,500

Readers

422,095

Price

$5,650

Maine

Maine
Circ

14,000

Readers

166,460

Price

$2,420

Maryland

Baltimore
Circ

37,200

Readers

442,308

Price

$5,920

Massachusetts

Eastern Massachusetts
Circ

50,200

Readers

596,878

Price

$7,670

Western Massachusetts
Circ

9,900

Readers

117,711

Price

$2,060

Michigan

Detroit
Circ

53,600

Readers

637,304

Price

$8,190

Western Michigan & Upper Penninsula
Circ

55,000

Readers

653,950

Price

$8,410

Minnesota

Minneapolis / St. Paul
Circ

49,100

Readers

583,799

Price

$7,820

Mississippi

Mississippi
Circ

23,100

Readers

274,659

Price

$3,750

Missouri

Kansas City
Circ

23,700

Readers

281,793

Price

$3,850

St. Louis
Circ

29,100

Readers

345,999

Price

$4,730

Montana

Montana
Circ

9,800

Readers

116,522

Price

$2,040

Nebraska

Cedar Rapids / Des Moines / Omaha
Circ

47,700

Readers

567,153

Price

$7,590

Nevada

Las Vegas / Reno
Circ

25,800

Readers

306,762

Price

$4,190

New Hampshire

Vermont / New Hampshire
Circ

20,600

Readers

244,934

Price

$3,340

New Jersey

Greater Southern New Jersey
Circ

33,100

Readers

393,559

Price

$5,270

Northern New Jersey
Circ

42,100

Readers

500,569

Price

$6,700

New Mexico

Albuquerque
Circ

15,900

Readers

189,051

Price

$2,740

New York

Buffalo / Niagra Falls
Circ

13,200

Readers

156,948

Price

$2,280

Capital District / Albany
Circ

11,600

Readers

137,924

Price

$2,210

Fairfield / Westchester
Circ

26,800

Readers

318,652

Price

$4,350

Long Island
Circ

28,000

Readers

332,920

Price

$4,540

Mid Hudson Valley
Circ

10,800

Readers

128,412

Price

$2,060

New York City
Circ

33,500

Readers

398,315

Price

$5,340

Rochester / Syracuse
Circ

28,100

Readers

334,109

Price

$4,560

North Carolina

Asheville / Hickory
Circ

14,800

Readers

175,972

Price

$2,560

Charlotte / Greensboro
Circ

38,200

Readers

454,198

Price

$6,080

Raleigh / Durham
Circ

41,800

Readers

497,002

Price

$6,660

North Dakota

North / South Dakota
Circ

14,500

Readers

172,405

Price

$2,500

Ohio

Cincinnati
Circ

27,000

Readers

321,030

Price

$4,380

Columbus
Circ

23,200

Readers

275,848

Price

$3,770

Northeast Ohio
Circ

44,100

Readers

524,349

Price

$7,020

Oklahoma

Oklahoma City / Tulsa
Circ

35,500

Readers

422,095

Price

$5,650

Oregon

Portland
Circ

35,500

Readers

422,095

Price

$5,650

Pennsylvania

Harrisburg / Lancaster / York
Circ

16,400

Readers

194,996

Price

$2,830

Philadelphia & Eastern Pennsylvania
Circ

63,400

Readers

753,826

Price

$9,690

Western Pennsylvania
Circ

36,600

Readers

435,174

Price

$5,820

Rhode Island

Providence
Circ

10,600

Readers

126,034

Price

$2,020

South Carolina

South Carolina
Circ

48,000

Readers

570,720

Price

$7,640

South Dakota

North / South Dakota
Circ

14,500

Readers

172,405

Price

$2,500

Tennessee

Central Tennessee
Circ

24,700

Readers

293,683

Price

$4,010

Eastern Tennessee
Circ

31,600

Readers

375,724

Price

$5,030

Greater Memphis & Northeast Arkansas
Circ

21,600

Readers

256,824

Price

$3,500

Texas

Austin
Circ

16,700

Readers

198,563

Price

$2,890

Dallas / Ft. Worth
Circ

67,800

Readers

806,142

Price

$10,360

Houston
Circ

48,200

Readers

573,098

Price

$7,670

San Antonio
Circ

32,000

Readers

380,480

Price

$5,100

Utah

Salt Lake City
Circ

21,800

Readers

259,202

Price

$3,540

Vermont

Vermont / New Hampshire
Circ

20,600

Readers

244,934

Price

$3,340

Virginia

Norfolk / Richmond
Circ

49,900

Readers

593,311

Price

$7,940

Washington

Seattle
Circ

36,400

Readers

432,796

Price

$5,790

Spokane
Circ

13,500

Readers

160,515

Price

$2,340

West Virginia

West Virginia
Circ

18,500

Readers

219,965

Price

$3,200

Wisconsin

Milwaukee
Circ

60,300

Readers

716,967

Price

$9,220

Wyoming

Wyoming
Circ

5,000

Readers

59,450

Price

$1,850