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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 91.12% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About Shape

Shape is the go-to guide for young women focused on leading active, healthy lives. Work-outs, beauty tips and nutrition how-tos are all designed to inspire readers to be their best, balanced selves. One of the most widely read young women’s magazines, Shape is effective at reaching health-conscious millennials.

Readership

  • Age 44
  • Female 71%
  • Male 29%
  • Med. Household income $103,975

Editorial Calendar

  • January / February 2022

    New Year, New Energy
    On Sale Date: 1/14/22

    SHAPE seeks out the best ways to help readers optimize and revitalize their physical health, mental wellbeing, motivation, and sense of optimism.

  • March 2022

    The Innovation Issue
    On Sale Date: 2/11/22

    SHAPE celebrates the latest advancements in wellness and honors the inspiring women influencing change in fields like STEM.

  • April 2022

    Clean Living
    On Sale Date: 3/11/22

    The most current research and news on green, clean, sustainable living, including how to be kind to the planet make smart choices to protect our health, and the products with strong mission and integrity.

  • May 2022

    The Skin Issue
    On Sale Date: 4/15/22

    New science, treatments, and products in skincare and sun care plus the best expert advice for head-to-toe skin health.

  • June 2022

    No Bounds
    On Sale Date: 5/13/22

    Helping readers discover new adventures, joy, and enthusiasm by adopting a no-limits mindset—and feel more optimistic and present every day.

  • July / August 2022

    Strong. Healthy Body Issue
    On Sale Date: 6/10/22

    SHAPE rounds up the best advice and strategies to maximize physical strength and brain power—for a bold, confident and resilient body.

  • September 2022

    Strength and Confidence (Women Run the World)
    On Sale Date: 8/12/22

    Meet the inspiring women who are shaping wellness today, and find out what gives them purpose and drives their determination.

  • October 2022

    Beauty Issue
    On Sale Date: 9/16/22

    SHAPE’s annual Beauty Awards: The very best out there in skin, hair, makeup, body and mission.

  • November 2022

    Fuel Your Passion
    On Sale Date: 10/14/22

    SHAPE explores why finding meaning in our goals makes the easier to achieve, and tells readers how to get in touch with what excites them to help them build internal strength and life fulfillment.

  • December 2022

    Happy, Healthy Holiday
    On Sale Date: 11/11/22

    The little moments that bring joy, and the daily experiences that create meaning this time of year.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
68%
front cover
Average ad position
68%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

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Market

Available Markets

Canada

Canada
Circ

900

Readers

3,312

Price

$1,850

Alabama

Birmingham
Circ

23,700

Readers

87,216

Price

$3,480

Mobile / Montgomery
Circ

16,100

Readers

59,248

Price

$2,540

Alaska

Alaska
Circ

3,800

Readers

13,984

Price

$1,850

Arizona

Phoenix / Tucson
Circ

41,900

Readers

154,192

Price

$6,020

Arkansas

Arkansas
Circ

20,800

Readers

76,544

Price

$3,060

California

Greater Los Angeles
Circ

95,500

Readers

351,440

Price

$12,800

Greater Sacramento
Circ

24,600

Readers

90,528

Price

$3,610

Greater San Francisco
Circ

52,660

Readers

193,789

Price

$7,060

Orange County
Circ

15,000

Readers

55,200

Price

$2,370

San Diego / Palm Springs
Circ

21,100

Readers

77,648

Price

$3,100

Colorado

Denver / Colorado Springs
Circ

30,400

Readers

111,872

Price

$4,370

Connecticut

Connecticut
Circ

11,500

Readers

42,320

Price

$2,000

Fairfield / Westchester
Circ

13,400

Readers

49,312

Price

$2,120

Delaware

Delaware
Circ

7,800

Readers

28,704

Price

$1,850

District Of Columbia

Washington DC Metro
Circ

35,200

Readers

129,536

Price

$5,060

Florida

Jacksonville / Tallahassee
Circ

32,100

Readers

118,128

Price

$4,610

Orlando
Circ

22,300

Readers

82,064

Price

$3,270

South Florida
Circ

44,100

Readers

162,288

Price

$6,340

Tampa / Sarasota
Circ

29,700

Readers

109,296

Price

$4,360

Georgia

Atlanta
Circ

47,200

Readers

173,696

Price

$6,780

Hawaii

Hawaii & Guam
Circ

7,800

Readers

28,704

Price

$1,850

Idaho

Idaho
Circ

8,300

Readers

30,544

Price

$1,850

Illinois

Chicago
Circ

47,200

Readers

173,696

Price

$6,780

Indiana

Indiana
Circ

39,200

Readers

144,256

Price

$5,630

Iowa

Cedar Rapids / Des Moines / Omaha
Circ

26,700

Readers

98,256

Price

$3,920

Kentucky

Louisville / Lexington
Circ

22,400

Readers

82,432

Price

$3,290

Louisiana

New Orleans / Baton Rouge
Circ

33,000

Readers

121,440

Price

$4,740

Maine

Maine
Circ

8,500

Readers

31,280

Price

$1,850

Maryland

Baltimore
Circ

23,700

Readers

87,216

Price

$3,480

Massachusetts

Eastern Massachusetts
Circ

31,400

Readers

115,552

Price

$4,510

Western Massachusetts
Circ

5,200

Readers

19,136

Price

$1,850

Michigan

Detroit
Circ

30,800

Readers

113,344

Price

$4,420

Western Michigan & Upper Penninsula
Circ

30,900

Readers

113,712

Price

$4,440

Minnesota

Minneapolis / St. Paul
Circ

15,500

Readers

57,040

Price

$2,450

Mississippi

Mississippi
Circ

21,900

Readers

80,592

Price

$3,220

Missouri

Kansas City
Circ

17,100

Readers

62,928

Price

$2,700

St. Louis
Circ

20,100

Readers

73,968

Price

$2,950

Montana

Montana
Circ

6,500

Readers

23,920

Price

$1,850

Nebraska

Cedar Rapids / Des Moines / Omaha
Circ

26,700

Readers

98,256

Price

$3,920

Nevada

Las Vegas / Reno
Circ

20,500

Readers

75,440

Price

$3,010

New Hampshire

Vermont / New Hampshire
Circ

11,100

Readers

40,848

Price

$1,930

New Jersey

Greater Southern New Jersey
Circ

19,200

Readers

70,656

Price

$3,030

Northern New Jersey
Circ

24,300

Readers

89,424

Price

$3,570

New Mexico

Albuquerque
Circ

14,600

Readers

53,728

Price

$2,300

New York

Buffalo / Niagra Falls
Circ

9,300

Readers

34,224

Price

$1,850

Capital District / Albany
Circ

7,300

Readers

26,864

Price

$1,850

Fairfield / Westchester
Circ

13,400

Readers

49,312

Price

$2,120

Long Island
Circ

14,500

Readers

53,360

Price

$2,290

Mid Hudson Valley
Circ

6,200

Readers

22,816

Price

$1,850

New York City
Circ

38,100

Readers

140,208

Price

$5,470

Rochester / Syracuse
Circ

18,500

Readers

68,080

Price

$2,920

North Carolina

Asheville / Hickory
Circ

10,100

Readers

37,168

Price

$1,850

Charlotte / Greensboro
Circ

31,000

Readers

114,080

Price

$4,450

Raleigh / Durham
Circ

33,900

Readers

124,752

Price

$4,870

North Dakota

North / South Dakota
Circ

8,300

Readers

30,544

Price

$1,850

Ohio

Cincinnati
Circ

17,600

Readers

64,768

Price

$2,780

Columbus
Circ

14,900

Readers

54,832

Price

$2,350

Northeast Ohio
Circ

24,800

Readers

91,264

Price

$3,640

Oklahoma

Oklahoma City / Tulsa
Circ

27,800

Readers

102,304

Price

$4,080

Oregon

Portland
Circ

24,700

Readers

90,896

Price

$3,620

Pennsylvania

Harrisburg / Lancaster / York
Circ

9,500

Readers

34,960

Price

$1,850

Philadelphia & Eastern Pennsylvania
Circ

46,800

Readers

172,224

Price

$6,720

Western Pennsylvania
Circ

24,700

Readers

90,896

Price

$3,620

Rhode Island

Providence
Circ

7,000

Readers

25,760

Price

$1,850

South Carolina

South Carolina
Circ

35,900

Readers

132,112

Price

$5,150

South Dakota

North / South Dakota
Circ

8,300

Readers

30,544

Price

$1,850

Tennessee

Central Tennessee
Circ

16,600

Readers

61,088

Price

$2,620

Eastern Tennessee
Circ

23,700

Readers

87,216

Price

$3,480

Greater Memphis & Northeast Arkansas
Circ

19,300

Readers

71,024

Price

$3,050

Texas

Austin
Circ

11,100

Readers

40,848

Price

$1,930

Dallas / Ft. Worth
Circ

43,500

Readers

160,080

Price

$6,250

Houston
Circ

45,100

Readers

165,968

Price

$6,480

San Antonio
Circ

32,300

Readers

118,864

Price

$4,640

Utah

Salt Lake City
Circ

15,900

Readers

58,512

Price

$2,510

Vermont

Vermont / New Hampshire
Circ

11,100

Readers

40,848

Price

$1,930

Virginia

Norfolk / Richmond
Circ

35,500

Readers

130,640

Price

$5,100

Washington

Seattle
Circ

23,200

Readers

85,376

Price

$3,410

Spokane
Circ

10,000

Readers

36,800

Price

$1,850

West Virginia

West Virginia
Circ

14,000

Readers

51,520

Price

$2,220

Wisconsin

Milwaukee
Circ

28,800

Readers

105,984

Price

$4,220

Wyoming

Wyoming
Circ

3,200

Readers

11,776

Price

$1,850