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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 91.12% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About Shape

Shape is the go-to guide for young women focused on leading active, healthy lives. Work-outs, beauty tips and nutrition how-tos are all designed to inspire readers to be their best, balanced selves. One of the most widely read young women’s magazines, Shape is effective at reaching health-conscious millennials.

Readership

  • Age 44
  • Female 71%
  • Male 29%
  • Med. Household income $103,975

Editorial Calendar

  • January / February 2021

    New Year, New Outlook
    On Sale Date: 1/15/21

    Looking ahead to a year of renewed commitment to self-care, SHAPE explores the best new methods for optimizing physical health, mental wellbeing, motivation, and a sense of optimism.

  • March 2021

    Women Influencing STEM
    On Sale Date: 2/12/21

    SHAPE honors and engages in conversation with the most inspiring women influencing the STEM fields, especially those areas that are newly emerging and under-the-radar.

  • April 2021

    Clean Living
    On Sale Date: 3/12/21

    The most up-to-date research and news on clean, sustainable living, something the SHAPE consumer cares about deeply. In this issue, SHAPE addresses how to protect the environment, make smart choices to safeguard health, and the products with a mission to get behind. Plus, Sneaker Awards.

  • May 2021

    The Skin Issue
    On Sale Date: 4/16/21

    SHAPE investigates the latest innovations in skincare and sun care, including new science, products and treatment—and provides the best ways to nurture the face and full body. Plus, Skin Awards.

  • June 2021

    No Bounds
    On Sale Date: 5/14/21

    How to expand boundaries every day, inviting adventure, excitement, and novelty to become more engaged and present.

  • July / August 2021

    The Body Issue
    On Sale Date: 6/11/21

    Building strength and improving health is the focus. SHAPE offers the best advice and strategies to do both—plus feel bold, confident and full of body pride.

  • September 2021

    SHAPE Women Run the World
    On Sale Date: 8/13/21

    Meet the inspiring women who are shaping wellness today, and find out what makes them strong, resilient and driven.

  • October 2021

    Beauty Issue
    On Sale Date: 9/10/21

    SHAPE’s annual Beauty Awards: The very best out there in skin, hair, makeup, body and mission.

  • November 2021

    Emotional Balance
    On Sale Date: 10/15/21

    Why being in tune with your feelings and having a handle on your emotional state leads to internal strength and deep life appreciation. Plus, Tech Awards.

  • December 2021

    Happy, Healthy Holiday
    On Sale Date: 11/12/21

    Take joy in little moments and absorb the everyday experiences that make this time meaningful to you. Plus, Annual Gift Guide.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
68%
front cover
Average ad position
68%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Canada

Canada
Circ

900

Readers

3,312

Price

$1,850

Alabama

Birmingham
Circ

23,700

Readers

87,216

Price

$2,860

Mobile / Montgomery
Circ

16,100

Readers

59,248

Price

$2,090

Alaska

Alaska
Circ

3,800

Readers

13,984

Price

$1,850

Arizona

Phoenix / Tucson
Circ

41,900

Readers

154,192

Price

$4,900

Arkansas

Arkansas
Circ

20,800

Readers

76,544

Price

$2,510

California

Greater Los Angeles
Circ

95,500

Readers

351,440

Price

$9,140

Greater Sacramento
Circ

24,600

Readers

90,528

Price

$2,970

Greater San Francisco
Circ

52,660

Readers

193,789

Price

$5,550

Orange County
Circ

15,000

Readers

55,200

Price

$1,950

San Diego / Palm Springs
Circ

21,100

Readers

77,648

Price

$2,550

Colorado

Denver / Colorado Springs
Circ

30,400

Readers

111,872

Price

$3,590

Connecticut

Connecticut
Circ

11,500

Readers

42,320

Price

$1,850

Fairfield / Westchester
Circ

13,400

Readers

49,312

Price

$1,850

Delaware

Delaware
Circ

7,800

Readers

28,704

Price

$1,850

District Of Columbia

Washington DC Metro
Circ

35,200

Readers

129,536

Price

$4,160

Florida

Jacksonville / Tallahassee
Circ

32,100

Readers

118,128

Price

$3,790

Orlando
Circ

22,300

Readers

82,064

Price

$2,690

South Florida
Circ

44,100

Readers

162,288

Price

$5,100

Tampa / Sarasota
Circ

29,700

Readers

109,296

Price

$3,590

Georgia

Atlanta
Circ

47,200

Readers

173,696

Price

$5,375

Hawaii

Hawaii & Guam
Circ

7,800

Readers

28,704

Price

$1,850

Idaho

Idaho
Circ

8,300

Readers

30,544

Price

$1,850

Illinois

Chicago
Circ

47,200

Readers

173,696

Price

$5,375

Indiana

Indiana
Circ

39,200

Readers

144,256

Price

$4,630

Iowa

Cedar Rapids / Des Moines / Omaha
Circ

26,700

Readers

98,256

Price

$3,220

Kentucky

Louisville / Lexington
Circ

22,400

Readers

82,432

Price

$2,700

Louisiana

New Orleans / Baton Rouge
Circ

33,000

Readers

121,440

Price

$3,890

Maine

Maine
Circ

8,500

Readers

31,280

Price

$1,850

Maryland

Baltimore
Circ

23,700

Readers

87,216

Price

$2,860

Massachusetts

Eastern Massachusetts
Circ

31,400

Readers

115,552

Price

$3,710

Western Massachusetts
Circ

5,200

Readers

19,136

Price

$1,850

Michigan

Detroit
Circ

30,800

Readers

113,344

Price

$3,640

Western Michigan & Upper Penninsula
Circ

30,900

Readers

113,712

Price

$3,650

Minnesota

Minneapolis / St. Paul
Circ

15,500

Readers

57,040

Price

$2,010

Mississippi

Mississippi
Circ

21,900

Readers

80,592

Price

$2,640

Missouri

Kansas City
Circ

17,100

Readers

62,928

Price

$2,220

St. Louis
Circ

20,100

Readers

73,968

Price

$2,430

Montana

Montana
Circ

6,500

Readers

23,920

Price

$1,850

Nebraska

Cedar Rapids / Des Moines / Omaha
Circ

26,700

Readers

98,256

Price

$3,220

Nevada

Las Vegas / Reno
Circ

20,500

Readers

75,440

Price

$2,470

New Hampshire

Vermont / New Hampshire
Circ

11,100

Readers

40,848

Price

$1,850

New Jersey

Greater Southern New Jersey
Circ

19,200

Readers

70,656

Price

$2,490

Northern New Jersey
Circ

24,300

Readers

89,424

Price

$2,930

New Mexico

Albuquerque
Circ

14,600

Readers

53,728

Price

$1,890

New York

Buffalo / Niagra Falls
Circ

9,300

Readers

34,224

Price

$1,850

Capital District / Albany
Circ

7,300

Readers

26,864

Price

$1,850

Fairfield / Westchester
Circ

13,400

Readers

49,312

Price

$1,850

Long Island
Circ

14,500

Readers

53,360

Price

$1,880

Mid Hudson Valley
Circ

6,200

Readers

22,816

Price

$1,850

New York City
Circ

38,100

Readers

140,208

Price

$4,500

Rochester / Syracuse
Circ

18,500

Readers

68,080

Price

$2,400

North Carolina

Asheville / Hickory
Circ

10,100

Readers

37,168

Price

$1,850

Charlotte / Greensboro
Circ

31,000

Readers

114,080

Price

$3,660

Raleigh / Durham
Circ

33,900

Readers

124,752

Price

$4,010

North Dakota

North / South Dakota
Circ

8,300

Readers

30,544

Price

$1,850

Ohio

Cincinnati
Circ

17,600

Readers

64,768

Price

$2,290

Columbus
Circ

14,900

Readers

54,832

Price

$1,930

Northeast Ohio
Circ

24,800

Readers

91,264

Price

$2,990

Oklahoma

Oklahoma City / Tulsa
Circ

27,800

Readers

102,304

Price

$3,360

Oregon

Portland
Circ

24,700

Readers

90,896

Price

$2,980

Pennsylvania

Harrisburg / Lancaster / York
Circ

9,500

Readers

34,960

Price

$1,850

Philadelphia & Eastern Pennsylvania
Circ

46,800

Readers

172,224

Price

$5,340

Western Pennsylvania
Circ

24,700

Readers

90,896

Price

$2,980

Rhode Island

Providence
Circ

7,000

Readers

25,760

Price

$1,850

South Carolina

South Carolina
Circ

35,900

Readers

132,112

Price

$4,240

South Dakota

North / South Dakota
Circ

8,300

Readers

30,544

Price

$1,850

Tennessee

Central Tennessee
Circ

16,600

Readers

61,088

Price

$2,160

Eastern Tennessee
Circ

23,700

Readers

87,216

Price

$2,860

Greater Memphis & Northeast Arkansas
Circ

19,300

Readers

71,024

Price

$2,510

Texas

Austin
Circ

11,100

Readers

40,848

Price

$1,850

Dallas / Ft. Worth
Circ

43,500

Readers

160,080

Price

$5,045

Houston
Circ

45,100

Readers

165,968

Price

$5,190

San Antonio
Circ

32,300

Readers

118,864

Price

$3,820

Utah

Salt Lake City
Circ

15,900

Readers

58,512

Price

$2,070

Vermont

Vermont / New Hampshire
Circ

11,100

Readers

40,848

Price

$1,850

Virginia

Norfolk / Richmond
Circ

35,500

Readers

130,640

Price

$4,190

Washington

Seattle
Circ

23,200

Readers

85,376

Price

$2,800

Spokane
Circ

10,000

Readers

36,800

Price

$1,850

West Virginia

West Virginia
Circ

14,000

Readers

51,520

Price

$1,850

Wisconsin

Milwaukee
Circ

28,800

Readers

105,984

Price

$3,470

Wyoming

Wyoming
Circ

3,200

Readers

11,776

Price

$1,850