Back to top

What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 91.12% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.

About Shape

Shape is the go-to guide for young women focused on leading active, healthy lives. Work-outs, beauty tips and nutrition how-tos are all designed to inspire readers to be their best, balanced selves. One of the most widely read young women’s magazines, Shape is effective at reaching health-conscious millennials.

Readership

  • Age 41
  • Female 71%
  • Male 29%
  • Med. Household income $74,232

Editorial Calendar

  • January/February

    Activate Your Energy
    On Sale Date: 1/10/20

    Exploring the ripple effect of boosting and building energy stores and the profound impact it has every part of the day—from exercise to eating to state of mind. Plus, Be Strong + Well: Immunity—Experts, research, and workouts that support the immune system during cold and flu season.

  • March

    The Influencer Issue
    On Sale Date: 2/14/20

    Highlighting the most credible influencers in the wellness world, sharing their unique, legitimate tips and advice. Plus, Be Strong + Well—How healthy sexuality fuels well-being and happiness.

  • April

    Clean Living
    On Sale Date: 3/13/20

    SHAPE gives consumers who care about the environment the tools to be educated, make smart choices, and do their part. Plus, Be Strong + Well: Hormones—How to understand and balance hormones to impact energy, happiness, eating, exercising, and mindset. Show Awards.

  • May

    All In On Skin
    On Sale Date: 4/10/20

    From skincare to sun care to the latest science, products and treatments, SHAPE does a deep dive into the best ways to protect and nurture skin. Plus, Be Strong + Well: Skin—Exercise and wellness are the keys to healthy skin. Skincare Awards.

  • June

    The Adventure Issue
    On Sale Date: 5/15/20

    How to create adventures every day to feed the soul, activate the brain, and be more present and engaged. Plus, Be Strong + Well: Happiness—The new science of generating happiness. Healthy Travel Awards.

  • July/August

    All About Body
    On Sale Date: 6/19/20

    An issue devoted to building strength and boosting health, plus the best ways to feel confident and celebrate the body every day. Plus, Be Strong + Well: Body—Harness the full potential of your body. Active Women's Guide to Immunity. Body Lab (a 360-degree approach to overall body wellness).

  • September

    SHAPE Women Run the World
    On Sale Date: 8/14/20

    All about powerhouse women who are turning passion into purpose. Plus, Be Strong + Well: How to use healthy stress to advantage to deal more effectively with everyday anxiety.

  • October

    Beauty Issue
    On Sale Date: 9/11/20

    SHAPE's Annual Beauty Awards: the best in skin, hair, color and body. Plus, Be Strong + Well: Sleep—The latest research on this most essential element of health and well being.

  • November

    Emotional Balance
    On Sale Date: 10/16/20

    What emotional balance means and why it's essential during the holiday season and dark winter months. Plus, Be Strong + Well: Mood—Understanding moods, what drives your frame of mind, both external and internal factors. Tech Awards.

  • December

    Happy, Healthy Holiday
    On Sale Date: 11/13/20

    The best advice and strategies to stay in the present, enjoy the small things, and appreciate every day. Plus, Be Strong + Well: Optimism—Optimism isn't a personality trait, it's a choice. How to tap into your resources. Annual Gift Guide.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
68%
front cover
Average ad position
68%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Canada

Canada
Circ

1,700

Readers

6,256

Price

$1,450

Alabama

Birmingham
Circ

21,100

Readers

77,648

Price

$3,000

Mobile / Montgomery
Circ

14,200

Readers

52,256

Price

$2,380

Arizona

Phoenix / Tucson
Circ

41,500

Readers

152,720

Price

$4,710

Arkansas

Arkansas
Circ

18,700

Readers

68,816

Price

$2,880

California

Greater Los Angeles
Circ

96,800

Readers

356,224

Price

$8,890

Greater Sacramento
Circ

25,200

Readers

92,736

Price

$3,360

Greater San Francisco
Circ

54,100

Readers

199,088

Price

$5,470

Orange County
Circ

17,000

Readers

62,560

Price

$2,760

San Diego / Palm Springs
Circ

23,100

Readers

85,008

Price

$3,180

Colorado

Denver / Colorado Springs
Circ

33,600

Readers

123,648

Price

$4,030

Connecticut

Connecticut
Circ

12,000

Readers

44,160

Price

$2,220

Fairfield / Westchester
Circ

15,400

Readers

56,672

Price

$2,580

District Of Columbia

Washington DC Metro
Circ

40,600

Readers

149,408

Price

$4,630

Florida

Jacksonville / Tallahassee
Circ

29,100

Readers

107,088

Price

$3,670

Orlando
Circ

20,800

Readers

76,544

Price

$2,970

South Florida
Circ

46,800

Readers

172,224

Price

$5,170

Tampa / Sarasota
Circ

27,600

Readers

101,568

Price

$3,570

Georgia

Atlanta
Circ

44,800

Readers

164,864

Price

$5,000

Hawaii

Hawaii & Guam
Circ

7,200

Readers

26,496

Price

$1,460

Illinois

Chicago
Circ

64,500

Readers

237,360

Price

$6,300

Indiana

Indiana
Circ

36,600

Readers

134,688

Price

$4,290

Iowa

Cedar Rapids / Des Moines / Omaha
Circ

27,800

Readers

102,304

Price

$3,580

Kentucky

Louisville / Lexington
Circ

20,300

Readers

74,704

Price

$2,930

Louisiana

New Orleans / Baton Rouge
Circ

28,100

Readers

103,408

Price

$3,600

Maine

Maine
Circ

7,300

Readers

26,864

Price

$1,480

Maryland

Baltimore
Circ

24,300

Readers

89,424

Price

$3,280

Massachusetts

Eastern Massachusetts
Circ

34,900

Readers

128,432

Price

$4,140

Western Massachusetts
Circ

5,300

Readers

19,504

Price

$1,450

Michigan

Detroit
Circ

31,500

Readers

115,920

Price

$3,850

Western Michigan & Upper Penninsula
Circ

30,000

Readers

110,400

Price

$3,720

Minnesota

Minneapolis / St. Paul
Circ

21,200

Readers

78,016

Price

$3,010

Mississippi

Mississippi
Circ

17,800

Readers

65,504

Price

$2,830

Missouri

Kansas City
Circ

16,600

Readers

61,088

Price

$2,720

St. Louis
Circ

19,500

Readers

71,760

Price

$2,900

Nebraska

Cedar Rapids / Des Moines / Omaha
Circ

27,800

Readers

102,304

Price

$3,580

Nevada

Las Vegas / Reno
Circ

19,900

Readers

73,232

Price

$2,900

New Hampshire

Vermont / New Hampshire
Circ

10,800

Readers

39,744

Price

$2,000

New Jersey

Greater Southern New Jersey
Circ

20,100

Readers

73,968

Price

$2,910

Northern New Jersey
Circ

27,500

Readers

101,200

Price

$3,560

New Mexico

Albuquerque
Circ

14,000

Readers

51,520

Price

$2,340

New York

Buffalo / Niagra Falls
Circ

8,700

Readers

32,016

Price

$1,760

Capital District / Albany
Circ

6,800

Readers

25,024

Price

$1,450

Fairfield / Westchester
Circ

15,400

Readers

56,672

Price

$2,580

Long Island
Circ

25,100

Readers

92,368

Price

$3,350

Mid Hudson Valley
Circ

6,300

Readers

23,184

Price

$1,450

New York City
Circ

44,600

Readers

164,128

Price

$4,980

Rochester / Syracuse
Circ

16,900

Readers

62,192

Price

$2,750

North Carolina

Asheville / Hickory
Circ

4,200

Readers

15,456

Price

$1,450

Charlotte / Greensboro
Circ

34,100

Readers

125,488

Price

$4,080

Raleigh / Durham
Circ

31,600

Readers

116,288

Price

$3,860

North Dakota

North / South Dakota
Circ

9,100

Readers

33,488

Price

$1,840

Ohio

Cincinnati
Circ

16,800

Readers

61,824

Price

$2,740

Columbus
Circ

14,600

Readers

53,728

Price

$2,440

Northeast Ohio
Circ

24,800

Readers

91,264

Price

$3,320

Oklahoma

Oklahoma City / Tulsa
Circ

25,500

Readers

93,840

Price

$3,390

Oregon

Portland
Circ

21,900

Readers

80,592

Price

$3,070

Pennsylvania

Philadelphia & Eastern Pennsylvania
Circ

53,300

Readers

196,144

Price

$5,410

Western Pennsylvania
Circ

24,100

Readers

88,688

Price

$3,260

Rhode Island

Providence
Circ

7,000

Readers

25,760

Price

$1,450

South Carolina

South Carolina
Circ

31,000

Readers

114,080

Price

$3,810

South Dakota

North / South Dakota
Circ

9,100

Readers

33,488

Price

$1,840

Tennessee

Central Tennessee
Circ

16,300

Readers

59,984

Price

$2,690

Eastern Tennessee
Circ

20,100

Readers

73,968

Price

$2,910

Greater Memphis & Northeast Arkansas
Circ

16,800

Readers

61,824

Price

$2,740

Texas

Austin
Circ

12,000

Readers

44,160

Price

$2,220

Dallas / Ft. Worth
Circ

46,400

Readers

170,752

Price

$5,130

Houston
Circ

47,500

Readers

174,800

Price

$5,180

San Antonio
Circ

31,200

Readers

114,816

Price

$3,830

Utah

Salt Lake City
Circ

16,800

Readers

61,824

Price

$2,740

Vermont

Vermont / New Hampshire
Circ

10,800

Readers

39,744

Price

$2,000

Virginia

Norfolk / Richmond
Circ

32,700

Readers

120,336

Price

$3,950

Washington

Seattle / Tacoma
Circ

17,500

Readers

64,400

Price

$2,810

Spokane
Circ

13,600

Readers

50,048

Price

$2,270

Wisconsin

Milwaukee
Circ

27,800

Readers

102,304

Price

$3,580