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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 91.12% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.

About Shape

Shape is the go-to guide for young women focused on leading active, healthy lives. Work-outs, beauty tips and nutrition how-tos are all designed to inspire readers to be their best, balanced selves. One of the most widely read young women’s magazines, Shape is effective at reaching health-conscious millennials.

Readership

  • Age 41
  • Female 71%
  • Male 29%
  • Med. Household income $74,232

Editorial Calendar

  • January/February

    Activate Your Energy
    On Sale Date: 1/10/20

    Exploring the ripple effect of boosting and building energy stores and the profound impact it has every part of the day—from exercise to eating to state of mind. Plus, Be Strong + Well: Immunity—Experts, research, and workouts that support the immune system during cold and flu season.

  • March

    The Influencer Issue
    On Sale Date: 2/14/20

    Highlighting the most credible influencers in the wellness world, sharing their unique, legitimate tips and advice. Plus, Be Strong + Well—How healthy sexuality fuels well-being and happiness.

  • April

    Clean Living
    On Sale Date: 3/13/20

    SHAPE gives consumers who care about the environment the tools to be educated, make smart choices, and do their part. Plus, Be Strong + Well: Hormones—How to understand and balance hormones to impact energy, happiness, eating, exercising, and mindset. Show Awards.

  • May

    All In On Skin
    On Sale Date: 4/10/20

    From skincare to sun care to the latest science, products and treatments, SHAPE does a deep dive into the best ways to protect and nurture skin. Plus, Be Strong + Well: Skin—Exercise and wellness are the keys to healthy skin. Skincare Awards.

  • June

    The Adventure Issue
    On Sale Date: 5/15/20

    How to create adventures every day to feed the soul, activate the brain, and be more present and engaged. Plus, Be Strong + Well: Happiness—The new science of generating happiness. Healthy Travel Awards.

  • July/August

    All About Body
    On Sale Date: 6/19/20

    An issue devoted to building strength and boosting health, plus the best ways to feel confident and celebrate the body every day. Plus, Be Strong + Well: Body—Harness the full potential of your body.

  • September

    SHAPE Women Run the World
    On Sale Date: 8/14/20

    All about powerhouse women who are turning passion into purpose. Plus, Be Strong + Well: How to use healthy stress to advantage to deal more effectively with everyday anxiety.

  • October

    Beauty Issue
    On Sale Date: 9/11/20

    SHAPE's Annual Beauty Awards: the best in skin, hair, color and body. Plus, Be Strong + Well: Sleep—The latest research on this most essential element of health and well being.

  • November

    Emotional Balance
    On Sale Date: 10/16/20

    What emotional balance means and why it's essential during the holiday season and dark winter months. Plus, Be Strong + Well: Mood—Understanding moods, what drives your frame of mind, both external and internal factors. Tech Awards.

  • December

    Happy, Healthy Holiday
    On Sale Date: 11/13/20

    The best advice and strategies to stay in the present, enjoy the small things, and appreciate every day. Plus, Be Strong + Well: Optimism—Optimism isn't a personality trait, it's a choice. How to tap into your resources. Annual Gift Guide.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
68%
front cover
Average ad position
68%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"%
  • Resolution 300%

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Alabama

Alabama
Circ

32,470

Readers

119,490

Price

$4,910

Southern Alabama
Circ

5,410

Readers

19,909

Price

$1,450

Arizona

Arizona
Circ

42,600

Readers

156,768

Price

$4,810

Arkansas

Arkansas
Circ

18,970

Readers

69,810

Price

$2,940

California

Greater Los Angeles
Circ

99,140

Readers

364,835

Price

$9,070

Greater Sacramento
Circ

28,270

Readers

104,034

Price

$3,630

Greater San Francisco
Circ

58,770

Readers

216,274

Price

$5,840

Orange County
Circ

18,420

Readers

67,786

Price

$2,890

San Diego / Palm Springs
Circ

25,470

Readers

93,730

Price

$3,380

Colorado

Colorado
Circ

37,400

Readers

137,632

Price

$4,360

Connecticut

Fairfield / Westchester
Circ

20,830

Readers

76,654

Price

$3,230

Hartford / New Haven / Waterbury
Circ

18,920

Readers

69,626

Price

$3,160

District Of Columbia

Washington DC Metro
Circ

49,430

Readers

181,902

Price

$5,390

Florida

Greater Tampa
Circ

29,180

Readers

107,382

Price

$3,710

Orlando
Circ

20,480

Readers

75,366

Price

$3,170

Panhandle & Northeast Florida
Circ

30,520

Readers

112,314

Price

$3,770

South Florida
Circ

48,420

Readers

178,186

Price

$7,330

Georgia

Atlanta
Circ

51,540

Readers

189,667

Price

$5,270

Hawaii

Hawaii & Guam
Circ

8,600

Readers

31,648

Price

$1,740

Illinois

Chicago
Circ

72,470

Readers

266,690

Price

$10,210

Indiana

Indiana
Circ

39,940

Readers

146,979

Price

$4,580

Iowa

Iowa / Nebraska / Quad Cities
Circ

39,910

Readers

146,869

Price

$4,570

Kentucky

Kentucky
Circ

23,440

Readers

86,259

Price

$3,630

Louisiana

Louisiana
Circ

32,880

Readers

120,998

Price

$3,970

Maine

Maine
Circ

8,190

Readers

30,139

Price

$1,650

Maryland

Baltimore / Eastern Shore / Suburban Maryland
Circ

28,950

Readers

106,536

Price

$3,690

Massachusetts

Eastern Massachusetts
Circ

42,270

Readers

155,554

Price

$4,780

Western Massachusetts
Circ

5,970

Readers

21,970

Price

$1,450

Michigan

Detroit
Circ

40,150

Readers

147,752

Price

$6,080

Western Michigan & Upper Penninsula
Circ

39,720

Readers

146,170

Price

$6,010

Minnesota

Minneapolis / St. Paul
Circ

33,700

Readers

124,016

Price

$4,040

Mississippi

Mississippi
Circ

18,550

Readers

68,264

Price

$2,900

Missouri

Eastern Missouri
Circ

25,840

Readers

95,091

Price

$3,420

Kansas City
Circ

21,800

Readers

80,224

Price

$3,380

Nebraska

Iowa / Nebraska / Quad Cities
Circ

39,910

Readers

146,869

Price

$4,570

Nevada

Nevada
Circ

20,170

Readers

74,226

Price

$2,920

New Hampshire

Vermont / New Hampshire
Circ

13,360

Readers

49,165

Price

$2,240

New Jersey

E. Central & Northern NJ
Circ

39,880

Readers

146,758

Price

$4,570

Southern New Jersey
Circ

15,800

Readers

58,144

Price

$2,640

New Mexico

New Mexico
Circ

13,850

Readers

50,968

Price

$2,310

New York

Buffalo / Niagra Falls
Circ

9,830

Readers

36,174

Price

$1,990

Capital District / Albany
Circ

8,120

Readers

29,882

Price

$1,650

Fairfield / Westchester
Circ

20,830

Readers

76,654

Price

$3,230

Long Island
Circ

28,590

Readers

105,211

Price

$3,660

New York City
Circ

50,160

Readers

184,589

Price

$7,070

Rochester / Syracuse
Circ

20,140

Readers

74,115

Price

$2,910

North Carolina

Asheville/Hickory
Circ

5,310

Readers

19,541

Price

$1,450

Charlotte / Greensboro
Circ

39,680

Readers

146,022

Price

$4,550

Raleigh / Durham
Circ

37,980

Readers

139,766

Price

$4,410

North Dakota

North Dakota / South Dakota
Circ

14,170

Readers

52,146

Price

$2,370

Ohio

Cincinnati
Circ

40,630

Readers

149,518

Price

$4,640

Columbus
Circ

19,480

Readers

71,686

Price

$2,990

Northeast Ohio
Circ

30,780

Readers

113,270

Price

$3,790

Oklahoma

Oklahoma
Circ

28,410

Readers

104,549

Price

$4,400

Oregon

Portland
Circ

25,250

Readers

92,920

Price

$3,910

Pennsylvania

Philadelphia & Eastern Pennsylvania
Circ

60,490

Readers

222,603

Price

$5,980

Western Pennsylvania
Circ

28,910

Readers

106,389

Price

$4,480

Rhode Island

Rhode Island
Circ

8,200

Readers

30,176

Price

$1,660

South Carolina

South Carolina
Circ

36,520

Readers

134,394

Price

$4,280

South Dakota

North Dakota / South Dakota
Circ

14,170

Readers

52,146

Price

$2,370

Tennessee

Central Tennessee
Circ

19,810

Readers

72,901

Price

$3,020

Eastern Tennessee
Circ

22,140

Readers

81,475

Price

$3,090

Greater Memphis & Northeast Arkansas
Circ

18,950

Readers

69,736

Price

$3,170

Texas

Austin
Circ

13,880

Readers

51,078

Price

$2,320

Dallas / Ft. Worth
Circ

63,320

Readers

233,018

Price

$6,210

Houston
Circ

50,230

Readers

184,846

Price

$7,080

West Texas
Circ

50,180

Readers

184,662

Price

$5,160

Utah

Utah
Circ

19,770

Readers

72,754

Price

$3,020

Vermont

Vermont / New Hampshire
Circ

13,360

Readers

49,165

Price

$2,240

Virginia

Norfolk / Richmond
Circ

39,160

Readers

144,109

Price

$4,510

Washington

Seattle / Tacoma
Circ

14,560

Readers

53,581

Price

$2,440

Spokane
Circ

25,280

Readers

93,030

Price

$3,920

Wisconsin

Wisconsin & Upper Peninsula
Circ

35,480

Readers

130,566

Price

$4,190