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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 98.1% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $29 after that).

About Smithsonian

Smithsonian magazine is beloved among independent, influential thinkers who are endlessly curious about the world around them. This title, published by the Smithsonian Institute and delivered to its membership holders, leads the conversation on culture in all its forms including travel, the arts, history, science and the natural world.

Readership

  • Age 66
  • Female 47%
  • Male 53%
  • Med. Household income $88,446

Editorial Calendar

  • January / February 2023

    On Sale Date: 1/3/2023

    TRAVEL | The Future of Lion Hunting in South Africa HISTORY | Using AI to Decipher Ancient Manuscripts SCIENCE | Sea Drops photo essay

  • March 2023

    On Sale Date: 2/21/2023

    TRAVEL | A Delaware Garden as Art form and Historic Tribute HISTORY | Photo Essay on 6888th Battalion, the Only All-black Female Unit to Serve During World War II SCIENCE | Puffins in Iceland

  • April 2023

    On Sale Date: 4/4/2023

    SCIENCE |Studying a Glacier Photo Essay TRAVEL |Smithsonian Photo Contest

  • June 2023

    On Sale Date: 5/23/2023

    TRAVEL | Yukon 1000 Canoe Race SCIENCE | The New Science of Forensics CULTURE |The Revival of Mead

  • July 2023

    On Sale Date: 6/27/2023

    SCIENCE | Mapping the Universe: Inside the Effort to Shed Light on Dark Energy

  • September 2023

    On Sale Date: 8/22/2023

    TRAVEL Roots to Glory African Ancestry Tours

  • October 2023

    On Sale Date: 10/3/2023

    HISTORY | New Archaeology in Ein Gev, Israel SCIENCE | Cuba’s Most Celebrated Naturalis

  • December 2023

    On Sale Date: 11/28/2023

    HISTORY | The Future of Mummy Cave

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
35%
front cover
Average ad position
35%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.75"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

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Market

Available Markets

Alabama

Mobile / Montgomery
Circ

5,820

Readers

18,682

Price

$1,850

Northern Alabama
Circ

10,020

Readers

32,164

Price

$1,850

Alaska

Alaska
Circ

4,070

Readers

13,065

Price

$1,850

Arizona

Southern Arizona
Circ

25,640

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82,304

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Arkansas

Arkansas
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9,340

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29,981

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$1,850

California

Greater Los Angeles
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28,960

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92,962

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$4,040

Northern California
Circ

34,440

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110,552

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Orange County
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11,590

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37,204

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Sacramento
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13,430

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43,110

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San Diego
Circ

15,370

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49,338

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San Jose / Santa Clara
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7,860

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25,231

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Colorado

Denver / Colorado Springs
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32,320

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103,747

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Connecticut

Fairfield / Westchester
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8,260

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26,515

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Hartford / New Haven / Waterbury
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15,970

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51,264

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Delaware

Delaware
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19,485

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Washington DC Metro
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130,775

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Florida

Greater Tampa
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52,066

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Orlando
Circ

14,190

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45,550

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Panhandle & Northeast Florida
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23,900

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76,719

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South Florida
Circ

16,770

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53,832

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Georgia

Atlanta
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17,870

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57,363

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Hawaii

Hawaii
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6,020

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19,324

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Idaho
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8,150

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26,162

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Chicagoland
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16,600

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53,286

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East Chicago Suburbs
Circ

19,900

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63,879

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Indiana

Indianapolis
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9,210

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29,564

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Iowa

Des Moines / Cedar Rapids
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10,540

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33,833

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$1,850

Kansas

Kansas City
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12,480

Readers

40,061

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Kentucky

Louisville / Lexington
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10,800

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34,668

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Louisiana

New Orleans / Baton Rouge
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Maine

Vermont / New Hampshire / Maine
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88,821

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Maryland

Baltimore
Circ

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49,017

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Massachusetts

Eastern Massachusetts
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Detroit
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Grand Rapids
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7,540

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24,203

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Minnesota

Minneapolis / St. Paul
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23,370

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Mississippi

Mississippi
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18,746

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Missouri

Kansas City
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40,061

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St. Louis
Circ

15,820

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Montana

Montana
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Omaha
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Nevada

Nevada
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Vermont / New Hampshire / Maine
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88,821

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52,002

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Northern New Jersey
Circ

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Price

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Buffalo / Niagra Falls
Circ

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Price

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Fairfield / Westchester
Circ

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Long Island
Circ

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New York City
Circ

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Rochester / Syracuse
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47,604

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Charlotte / Greensboro
Circ

15,540

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Northeast North Carolina
Circ

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41,313

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North Dakota

North Dakota / South Dakota
Circ

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Readers

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Price

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Ohio

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Columbus
Circ

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33,416

Price

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Northeast Ohio
Circ

19,410

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Tulsa
Circ

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17,751

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Oregon

Portland
Circ

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Pennsylvania

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Rhode Island
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South Carolina
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North Dakota / South Dakota
Circ

8,050

Readers

25,841

Price

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Central Tennessee / Bowling Green
Circ

11,100

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Eastern Tennessee
Circ

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39,290

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Greater Memphis
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Circ

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Dallas / Ft. Worth
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Houston
Circ

15,950

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San Antonio
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27,831

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Utah

Salt Lake City
Circ

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Vermont

Vermont / New Hampshire / Maine
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27,670

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Virginia

Norfolk / Richmond
Circ

22,660

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Washington

Central & Eastern Washington
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Seattle
Circ

35,020

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112,414

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West Virginia

West Virginia
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7,070

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22,695

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Wisconsin

Milwaukee
Circ

13,670

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43,881

Price

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Wyoming

Wyoming
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3,550

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11,396

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$1,850