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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 98.1% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About Smithsonian

Smithsonian magazine is beloved among independent, influential thinkers who are endlessly curious about the world around them. This title, published by the Smithsonian Institute and delivered to its membership holders, leads the conversation on culture in all its forms including travel, the arts, history, science and the natural world.

Readership

  • Age 60
  • Female 49%
  • Male 51%
  • Med. Household income $87,522

Editorial Calendar

  • January / February 2021

    On Sale Date: 12/29/2020

    Unknown Yellowstone; Black History Month (First African American elected to Congress); Artisan America; Photo essay on Native American craftspeople in Alaska; Snow monkeys in Japan

  • March 2021

    On Sale Date: 2/23/2021

    Women's History Month (women who led the NSA during the Cuban Missile Crisis); Tulsa Massacre; Condors in California

  • April 2021

    Planet Positive
    On Sale Date: 3/23/2021

    Wolves Make a Comeback; Offshore wind turbines

  • May 2021

    Travel Issue
    On Sale Date: 4/27/2021

    Eating pizza in Naples; Hiking the WPA Trail in Oregon; Canary Island, Lanzarote; Smithsonian Photo Contest

  • June 2021

    On Sale Date: 5/25/2021

    Growing Truffles in North Carolina

  • July / August 2021

    On Sale Date: 6/29/2021

    Smithsonian at 175; World War I Memorial

  • September 2021

    On Sale Date: 8/24/2021

    Vinyl Record Collectors; Parasites; Future of Librarians

  • October 2021

    On Sale Date: 9/28/2021

    Futures exhibit; Food History

  • November 2021

    On Sale Date: 10/26/2021

    Polar Bears

  • December 2021

    On Sale Date: 11/23/2021

    Italian Villages; Elephants

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
35%
front cover
Average ad position
35%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

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Market

Available Markets

Alabama

Mobile / Montgomery
Circ

5,850

Readers

18,779

Price

$1,850

Northern Alabama
Circ

9,930

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31,875

Price

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Alaska

Alaska
Circ

3,980

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12,776

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Arizona

Southern Arizona
Circ

24,710

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79,319

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Arkansas

Arkansas
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9,030

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28,986

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California

Greater Los Angeles
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28,630

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91,902

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Northern California
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33,510

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Orange County
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Sacramento
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San Diego
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San Jose / Santa Clara
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Colorado

Denver / Colorado Springs
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100,024

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Fairfield / Westchester
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Hartford / New Haven / Waterbury
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Delaware
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Washington DC Metro
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Greater Tampa
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Orlando
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14,090

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Panhandle & Northeast Florida
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23,600

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South Florida
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Atlanta
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57,202

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Hawaii
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18,586

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Idaho
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East Chicago Suburbs
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61,375

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Indianapolis
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8,710

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27,959

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Iowa

Des Moines / Cedar Rapids
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31,683

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Kansas

Kansas City
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11,710

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37,589

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Kentucky

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Vermont / New Hampshire / Maine
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Maryland

Baltimore
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Massachusetts

Eastern Massachusetts
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Grand Rapids
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Missouri

Kansas City
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St. Louis
Circ

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Montana

Montana
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Omaha
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Nevada
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Vermont / New Hampshire / Maine
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Northern New Jersey
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Buffalo / Niagra Falls
Circ

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Fairfield / Westchester
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Long Island
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New York City
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Rochester / Syracuse
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Charlotte / Greensboro
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Northeast North Carolina
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North Dakota

North Dakota / South Dakota
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Readers

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Ohio

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Columbus
Circ

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Northeast Ohio
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Tulsa
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Eastern Tennessee
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Greater Memphis
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Houston
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Salt Lake City
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Vermont

Vermont / New Hampshire / Maine
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Virginia

Norfolk / Richmond
Circ

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Seattle
Circ

33,830

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West Virginia

West Virginia
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6,990

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22,438

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Wisconsin

Milwaukee
Circ

12,990

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41,698

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Wyoming

Wyoming
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3,520

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