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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 98.1% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About Smithsonian

Smithsonian magazine is beloved among independent, influential thinkers who are endlessly curious about the world around them. This title, published by the Smithsonian Institute and delivered to its membership holders, leads the conversation on culture in all its forms including travel, the arts, history, science and the natural world.

Readership

  • Age 60
  • Female 49%
  • Male 51%
  • Med. Household income $87,522

Editorial Calendar

  • January / February 2022

    On Sale Date: 1/4/2022
  • March 2022

    On Sale Date: 3/1/2022
  • April 2022

    On Sale Date: 3/29/2022
  • May 2022

    On Sale Date: 4/26/2022
  • June 2022

    On Sale Date: 5/31/2022
  • July / August 2022

    On Sale Date: 7/5/2022

    Smithsonian at 175; World War I Memorial

  • September 2022

    On Sale Date: 8/30/2022
  • October 2022

    On Sale Date: 9/27/2022
  • November 2022

    On Sale Date: 10/25/2022
  • December 2022

    On Sale Date: 11/29/2022

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
35%
front cover
Average ad position
35%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

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Market

Available Markets

Alabama

Mobile / Montgomery
Circ

5,820

Readers

18,682

Price

$1,850

Northern Alabama
Circ

10,020

Readers

32,164

Price

$1,850

Alaska

Alaska
Circ

4,070

Readers

13,065

Price

$1,850

Arizona

Southern Arizona
Circ

25,640

Readers

82,304

Price

$3,580

Arkansas

Arkansas
Circ

9,340

Readers

29,981

Price

$1,850

California

Greater Los Angeles
Circ

28,960

Readers

92,962

Price

$4,040

Northern California
Circ

34,440

Readers

110,552

Price

$4,660

Orange County
Circ

11,590

Readers

37,204

Price

$1,910

Sacramento
Circ

13,430

Readers

43,110

Price

$2,010

San Diego
Circ

15,370

Readers

49,338

Price

$2,300

San Jose / Santa Clara
Circ

7,860

Readers

25,231

Price

$1,850

Colorado

Denver / Colorado Springs
Circ

32,320

Readers

103,747

Price

$4,380

Connecticut

Fairfield / Westchester
Circ

8,260

Readers

26,515

Price

$1,850

Hartford / New Haven / Waterbury
Circ

15,970

Readers

51,264

Price

$2,390

Delaware

Delaware
Circ

6,070

Readers

19,485

Price

$1,850

District Of Columbia

Washington DC Metro
Circ

40,740

Readers

130,775

Price

$5,520

Florida

Greater Tampa
Circ

16,220

Readers

52,066

Price

$2,430

Orlando
Circ

14,190

Readers

45,550

Price

$2,130

Panhandle & Northeast Florida
Circ

23,900

Readers

76,719

Price

$3,340

South Florida
Circ

16,770

Readers

53,832

Price

$2,510

Georgia

Atlanta
Circ

17,870

Readers

57,363

Price

$2,680

Hawaii

Hawaii
Circ

6,020

Readers

19,324

Price

$1,850

Idaho

Idaho
Circ

8,150

Readers

26,162

Price

$1,850

Illinois

Chicagoland
Circ

16,600

Readers

53,286

Price

$2,490

East Chicago Suburbs
Circ

19,900

Readers

63,879

Price

$2,990

Indiana

Indianapolis
Circ

9,210

Readers

29,564

Price

$1,850

Iowa

Des Moines / Cedar Rapids
Circ

10,540

Readers

33,833

Price

$1,850

Kansas

Kansas City
Circ

12,480

Readers

40,061

Price

$2,050

Kentucky

Louisville / Lexington
Circ

10,800

Readers

34,668

Price

$1,850

Louisiana

New Orleans / Baton Rouge
Circ

7,980

Readers

25,616

Price

$1,850

Maine

Vermont / New Hampshire / Maine
Circ

27,670

Readers

88,821

Price

$3,860

Maryland

Baltimore
Circ

15,270

Readers

49,017

Price

$2,290

Massachusetts

Eastern Massachusetts
Circ

27,890

Readers

89,527

Price

$3,890

Michigan

Detroit
Circ

20,050

Readers

64,361

Price

$2,800

Grand Rapids
Circ

7,540

Readers

24,203

Price

$1,850

Minnesota

Minneapolis / St. Paul
Circ

23,370

Readers

75,018

Price

$3,260

Mississippi

Mississippi
Circ

5,840

Readers

18,746

Price

$1,850

Missouri

Kansas City
Circ

12,480

Readers

40,061

Price

$2,050

St. Louis
Circ

15,820

Readers

50,782

Price

$2,380

Montana

Montana
Circ

8,640

Readers

27,734

Price

$1,850

Nebraska

Omaha
Circ

7,720

Readers

24,781

Price

$1,850

Nevada

Nevada
Circ

11,100

Readers

35,631

Price

$1,850

New Hampshire

Vermont / New Hampshire / Maine
Circ

27,670

Readers

88,821

Price

$3,860

New Jersey

Greater Southern New Jersey
Circ

16,200

Readers

52,002

Price

$2,430

Northern New Jersey
Circ

16,580

Readers

53,222

Price

$2,490

New York

Albany / Poughkeepsie
Circ

12,280

Readers

39,419

Price

$2,020

Buffalo / Niagra Falls
Circ

7,540

Readers

24,203

Price

$1,850

Fairfield / Westchester
Circ

8,260

Readers

26,515

Price

$1,850

Long Island
Circ

10,320

Readers

33,127

Price

$1,850

New York City
Circ

14,510

Readers

46,577

Price

$2,180

Rochester / Syracuse
Circ

14,830

Readers

47,604

Price

$2,220

North Carolina

Asheville / Hickory
Circ

8,700

Readers

27,927

Price

$1,850

Charlotte / Greensboro
Circ

15,540

Readers

49,883

Price

$2,330

Northeast North Carolina
Circ

12,870

Readers

41,313

Price

$2,120

North Dakota

North Dakota / South Dakota
Circ

8,050

Readers

25,841

Price

$1,850

Ohio

Cincinnati
Circ

10,970

Readers

35,214

Price

$1,850

Columbus
Circ

10,410

Readers

33,416

Price

$1,850

Northeast Ohio
Circ

19,410

Readers

62,306

Price

$2,910

Oklahoma

Oklahoma City
Circ

6,900

Readers

22,149

Price

$1,850

Tulsa
Circ

5,530

Readers

17,751

Price

$1,850

Oregon

Portland
Circ

18,980

Readers

60,926

Price

$2,850

Pennsylvania

Harrisburg / Lancaster / York
Circ

11,820

Readers

37,942

Price

$1,950

Philadelphia & Eastern Pennsylvania
Circ

21,250

Readers

68,213

Price

$2,970

Pittsburgh
Circ

16,670

Readers

53,511

Price

$2,500

Rhode Island

Rhode Island
Circ

5,670

Readers

18,201

Price

$1,850

South Carolina

South Carolina
Circ

18,930

Readers

60,765

Price

$2,840

South Dakota

North Dakota / South Dakota
Circ

8,050

Readers

25,841

Price

$1,850

Tennessee

Central Tennessee / Bowling Green
Circ

11,100

Readers

35,631

Price

$1,850

Eastern Tennessee
Circ

12,240

Readers

39,290

Price

$2,010

Greater Memphis
Circ

5,570

Readers

17,880

Price

$1,850

Texas

Austin
Circ

10,370

Readers

33,288

Price

$1,850

Dallas / Ft. Worth
Circ

20,740

Readers

66,575

Price

$2,890

Houston
Circ

15,950

Readers

51,200

Price

$2,390

San Antonio
Circ

8,670

Readers

27,831

Price

$1,850

Utah

Salt Lake City
Circ

9,990

Readers

32,068

Price

$1,850

Vermont

Vermont / New Hampshire / Maine
Circ

27,670

Readers

88,821

Price

$3,860

Virginia

Norfolk / Richmond
Circ

22,660

Readers

72,739

Price

$3,160

Washington

Central & Eastern Washington
Circ

11,620

Readers

37,300

Price

$1,910

Seattle
Circ

35,020

Readers

112,414

Price

$4,740

West Virginia

West Virginia
Circ

7,070

Readers

22,695

Price

$1,850

Wisconsin

Milwaukee
Circ

13,670

Readers

43,881

Price

$2,050

Wyoming

Wyoming
Circ

3,550

Readers

11,396

Price

$1,850