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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 98.1% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About Smithsonian

Smithsonian magazine is beloved among independent, influential thinkers who are endlessly curious about the world around them. This title, published by the Smithsonian Institute and delivered to its membership holders, leads the conversation on culture in all its forms including travel, the arts, history, science and the natural world.

Readership

  • Age 60
  • Female 49%
  • Male 51%
  • Med. Household income $87,522

Editorial Calendar

  • January / February 2021

    On Sale Date: 12/29/2020

    Unknown Yellowstone; Black History Month (First African American elected to Congress); Artisan America; Photo essay on Native American craftspeople in Alaska; Snow monkeys in Japan

  • March 2021

    On Sale Date: 2/23/2021

    Women's History Month (women who led the NSA during the Cuban Missile Crisis); Tulsa Massacre; Condors in California

  • April 2021

    Planet Positive
    On Sale Date: 3/23/2021

    Wolves Make a Comeback; Offshore wind turbines

  • May 2021

    Travel Issue
    On Sale Date: 4/27/2021

    Eating pizza in Naples; Hiking the WPA Trail in Oregon; Canary Island, Lanzarote; Smithsonian Photo Contest

  • June 2021

    On Sale Date: 5/25/2021

    Growing Truffles in North Carolina

  • July / August 2021

    On Sale Date: 6/29/2021

    Smithsonian at 175; World War I Memorial

  • September 2021

    On Sale Date: 8/24/2021

    Vinyl Record Collectors; Parasites; Future of Librarians

  • October 2021

    On Sale Date: 9/28/2021

    Futures exhibit; Food History

  • November 2021

    On Sale Date: 10/26/2021

    Polar Bears

  • December 2021

    On Sale Date: 11/23/2021

    Italian Villages; Elephants

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
35%
front cover
Average ad position
35%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

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Market

Available Markets

Alabama

Mobile / Montgomery
Circ

5,850

Readers

18,779

Price

$1,850

Northern Alabama
Circ

9,930

Readers

31,875

Price

$1,850

Alaska

Alaska
Circ

3,980

Readers

12,776

Price

$1,850

Arizona

Southern Arizona
Circ

24,710

Readers

79,319

Price

$2,980

Arkansas

Arkansas
Circ

9,030

Readers

28,986

Price

$1,850

California

Greater Los Angeles
Circ

28,630

Readers

91,902

Price

$3,450

Orange County
Circ

11,300

Readers

36,273

Price

$1,850

Sacramento
Circ

12,990

Readers

41,698

Price

$1,860

San Diego
Circ

14,700

Readers

47,187

Price

$1,910

San Francisco City
Circ

33,510

Readers

107,567

Price

$3,960

San Jose / Santa Clara
Circ

7,820

Readers

25,102

Price

$1,850

Colorado

Denver / Colorado Springs
Circ

31,160

Readers

100,024

Price

$3,680

Connecticut

Fairfield / Westchester
Circ

8,230

Readers

26,418

Price

$1,850

Hartford / New Haven / Waterbury
Circ

15,270

Readers

49,017

Price

$1,990

Delaware

Delaware
Circ

5,950

Readers

19,100

Price

$1,850

District Of Columbia

Washington DC Metro
Circ

52,720

Readers

169,231

Price

$5,555

Florida

Greater Tampa
Circ

16,110

Readers

51,713

Price

$2,090

Orlando
Circ

14,090

Readers

45,229

Price

$1,850

Panhandle & Northeast Florida
Circ

23,600

Readers

75,756

Price

$2,850

South Florida
Circ

16,850

Readers

54,089

Price

$2,190

Georgia

Atlanta
Circ

17,820

Readers

57,202

Price

$2,320

Hawaii

Hawaii
Circ

5,790

Readers

18,586

Price

$1,850

Idaho

Idaho
Circ

7,760

Readers

24,910

Price

$1,850

Illinois

Chicagoland
Circ

15,800

Readers

50,718

Price

$2,050

East Chicago Suburbs
Circ

19,120

Readers

61,375

Price

$2,490

Indiana

Indianapolis
Circ

8,710

Readers

27,959

Price

$1,850

Iowa

Des Moines / Cedar Rapids
Circ

9,870

Readers

31,683

Price

$1,850

Kansas

Kansas City
Circ

11,710

Readers

37,589

Price

$1,850

Kentucky

Louisville / Lexington
Circ

10,200

Readers

32,742

Price

$1,850

Louisiana

New Orleans / Baton Rouge
Circ

8,120

Readers

26,065

Price

$1,850

Maine

Vermont / New Hampshire / Maine
Circ

25,780

Readers

82,754

Price

$3,110

Maryland

Baltimore
Circ

14,960

Readers

48,022

Price

$1,940

Massachusetts

Eastern Massachusetts
Circ

26,400

Readers

84,744

Price

$3,180

Michigan

Detroit
Circ

20,060

Readers

64,393

Price

$2,420

Grand Rapids
Circ

7,350

Readers

23,594

Price

$1,850

Minnesota

Minneapolis / St. Paul
Circ

22,240

Readers

71,390

Price

$2,680

Mississippi

Mississippi
Circ

5,840

Readers

18,746

Price

$1,850

Missouri

Kansas City
Circ

11,710

Readers

37,589

Price

$1,850

St. Louis
Circ

15,610

Readers

50,108

Price

$2,030

Montana

Montana
Circ

8,220

Readers

26,386

Price

$1,850

Nebraska

Omaha
Circ

7,350

Readers

23,594

Price

$1,850

Nevada

Nevada
Circ

10,820

Readers

34,732

Price

$1,850

New Hampshire

Vermont / New Hampshire / Maine
Circ

25,780

Readers

82,754

Price

$3,110

New Jersey

Greater Southern New Jersey
Circ

18,210

Readers

58,454

Price

$2,370

Northern New Jersey
Circ

16,520

Readers

53,029

Price

$2,140

New York

Albany / Poughkeepsie
Circ

11,670

Readers

37,461

Price

$1,850

Buffalo / Niagra Falls
Circ

7,330

Readers

23,529

Price

$1,850

Fairfield / Westchester
Circ

8,230

Readers

26,418

Price

$1,850

Long Island
Circ

10,330

Readers

33,159

Price

$1,850

New York City
Circ

15,750

Readers

50,558

Price

$2,050

Rochester / Syracuse
Circ

14,240

Readers

45,710

Price

$1,850

North Carolina

Asheville / Hickory
Circ

8,130

Readers

26,097

Price

$1,850

Charlotte / Greensboro
Circ

14,780

Readers

47,444

Price

$1,920

Northeast North Carolina
Circ

12,160

Readers

39,034

Price

$1,850

North Dakota

North Dakota / South Dakota
Circ

7,810

Readers

25,070

Price

$1,850

Ohio

Cincinnati
Circ

10,380

Readers

33,320

Price

$1,850

Columbus
Circ

9,840

Readers

31,586

Price

$1,850

Northeast Ohio
Circ

18,600

Readers

59,706

Price

$2,410

Oklahoma

Oklahoma City
Circ

6,810

Readers

21,860

Price

$1,850

Tulsa
Circ

5,330

Readers

17,109

Price

$1,850

Oregon

Portland
Circ

18,090

Readers

58,069

Price

$2,350

Pennsylvania

Harrisburg / Lancaster / York
Circ

11,450

Readers

36,755

Price

$1,850

Philadelphia & Eastern Pennsylvania
Circ

20,810

Readers

66,800

Price

$2,510

Pittsburgh
Circ

15,110

Readers

48,503

Price

$1,960

Rhode Island

Rhode Island
Circ

5,400

Readers

17,334

Price

$1,850

South Carolina

South Carolina
Circ

15,190

Readers

48,760

Price

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South Dakota

North Dakota / South Dakota
Circ

7,810

Readers

25,070

Price

$1,850

Tennessee

Central Tennessee / Bowling Green
Circ

10,750

Readers

34,508

Price

$1,850

Eastern Tennessee
Circ

11,830

Readers

37,974

Price

$1,850

Greater Memphis
Circ

5,460

Readers

17,527

Price

$1,850

Texas

Austin
Circ

10,050

Readers

32,261

Price

$1,850

Dallas / Ft. Worth
Circ

20,940

Readers

67,217

Price

$2,530

Houston
Circ

16,070

Readers

51,585

Price

$2,090

San Antonio
Circ

8,720

Readers

27,991

Price

$1,850

Utah

Salt Lake City
Circ

9,580

Readers

30,752

Price

$1,850

Vermont

Vermont / New Hampshire / Maine
Circ

25,780

Readers

82,754

Price

$3,110

Virginia

Norfolk / Richmond
Circ

21,890

Readers

70,267

Price

$2,640

Washington

Central & Eastern Washington
Circ

10,940

Readers

35,117

Price

$1,850

Seattle
Circ

33,830

Readers

108,594

Price

$3,990

West Virginia

West Virginia
Circ

6,990

Readers

22,438

Price

$1,850

Wisconsin

Milwaukee
Circ

12,990

Readers

41,698

Price

$1,860

Wyoming

Wyoming
Circ

3,520

Readers

11,299

Price

$1,850