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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 98.1% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.

About Smithsonian

Smithsonian magazine is beloved among independent, influential thinkers who are endlessly curious about the world around them. This title, published by the Smithsonian Institute and delivered to its membership holders, leads the conversation on culture in all its forms including travel, the arts, history, science and the natural world.

Readership

  • Age 41
  • Female 48%
  • Male 52%
  • Med. Household income $76,049

Editorial Calendar

  • January/February

    On Sale Date: 12/31/2019

    HISTORY: Saving Czech civilians—a personal WWII history. HEALTH: How researchers in England are investigating "folklore" cures from old wives' tales to combat antibiotic-resistant bacteria. TRAVEL: The revival of a Hawaiian language.

  • March

    On Sale Date: 2/25/2020

    HISTORY: Women's History Month—a profile of Gene Stratton-Porter, an author and conservationist who was the JK Rowling of her day. SCIENCE: Inside Yale's Canine Cognition Center to learn how and why dogs think like dogs.

  • April

    Planet Positive
    On Sale Date: 3/24/2020

    SCIENCE: An Earth Day and 50th anniversary extravaganza. Studying Arctic sea ice. Gorilla resurgence.

  • May

    Travel Issue
    On Sale Date: 4/21/2020

    Smithsonian explores journeys worth taking with unparalleled depth on compelling destinations. Travel locations include the exotic and the unexpected, the elegant, the accessible, and the historic.

  • June

    On Sale Date: 5/26/2020

    HISTORY: Karate's long history—and debut as an Olympic sport.

  • July/August

    On Sale Date: 6/30/2020

    The editors at Smithsonian are hard at work finishing out the editorial calendar for the remainder of 2020. As soon as we have the details, we will post them here!

  • September

    On Sale Date: 8/26/2020
  • October

    On Sale Date: 9/22/2020
  • November

    On Sale Date: 10/27/2020
  • December

    On Sale Date: 11/24/2020

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
35%
front cover
Average ad position
35%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"%
  • Resolution 300%

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Market

Available Markets

Alabama

Mobile / Montgomery
Circ

6,590

Readers

21,154

Price

$1,450

Northern Alabama
Circ

11,560

Readers

37,108

Price

$2,140

Arizona

Southern Arizona
Circ

28,270

Readers

90,747

Price

$3,630

Arkansas

Arkansas
Circ

9,690

Readers

31,105

Price

$1,960

California

Greater Los Angeles
Circ

36,220

Readers

116,266

Price

$4,260

Orange County
Circ

13,790

Readers

44,266

Price

$2,310

Sacramento
Circ

15,170

Readers

48,696

Price

$2,530

San Diego
Circ

17,980

Readers

57,716

Price

$2,850

San Jose / Santa Clara
Circ

9,780

Readers

31,394

Price

$1,980

Colorado

Denver / Colorado Springs
Circ

35,880

Readers

115,175

Price

$4,230

Connecticut

Fairfield / Westchester
Circ

10,460

Readers

33,577

Price

$1,940

Hartford / New Haven / Waterbury
Circ

17,900

Readers

57,459

Price

$2,840

District Of Columbia

Washington DC Metro
Circ

50,340

Readers

161,591

Price

$5,170

Florida

Greater Tampa
Circ

18,210

Readers

58,454

Price

$2,870

Orlando
Circ

16,380

Readers

52,580

Price

$2,700

Panhandle & Northeast Florida
Circ

26,780

Readers

85,964

Price

$3,500

South Florida
Circ

20,940

Readers

67,217

Price

$2,990

Georgia

Atlanta
Circ

21,580

Readers

69,272

Price

$3,040

Hawaii

Hawaii
Circ

7,060

Readers

22,663

Price

$1,450

Illinois

Chicagoland
Circ

18,670

Readers

59,931

Price

$2,920

East Chicago Suburbs
Circ

25,730

Readers

82,593

Price

$3,410

Indiana

Indianapolis
Circ

9,830

Readers

31,554

Price

$1,990

Iowa

Des Moines / Cedar Rapids
Circ

10,920

Readers

35,053

Price

$2,020

Kansas

Kansas City
Circ

13,110

Readers

42,083

Price

$2,190

Kentucky

Louisville / Lexington
Circ

11,320

Readers

36,337

Price

$2,090

Louisiana

New Orleans / Baton Rouge
Circ

9,690

Readers

31,105

Price

$1,960

Maine

Vermont / New Hampshire / Maine
Circ

30,250

Readers

97,103

Price

$3,740

Maryland

Baltimore
Circ

18,070

Readers

58,005

Price

$2,860

Massachusetts

Eastern Massachusetts
Circ

31,810

Readers

102,110

Price

$4,810

Michigan

Detroit
Circ

20,980

Readers

67,346

Price

$2,990

Grand Rapids
Circ

7,210

Readers

23,144

Price

$1,460

Minnesota

Minneapolis / St. Paul
Circ

24,870

Readers

79,833

Price

$3,330

Mississippi

Mississippi
Circ

6,670

Readers

21,411

Price

$1,470

Missouri

Kansas City
Circ

13,110

Readers

42,083

Price

$2,190

St. Louis
Circ

16,810

Readers

53,960

Price

$2,740

Nebraska

Omaha
Circ

8,170

Readers

26,226

Price

$1,650

Nevada

Nevada
Circ

12,240

Readers

39,290

Price

$2,260

New Hampshire

Vermont / New Hampshire / Maine
Circ

30,250

Readers

97,103

Price

$3,740

New Jersey

Greater Southern New Jersey
Circ

17,730

Readers

56,913

Price

$2,830

Northern New Jersey
Circ

20,110

Readers

64,553

Price

$2,910

New York

Albany / Poughkeepsie
Circ

13,550

Readers

43,496

Price

$2,260

Buffalo / Niagra Falls
Circ

8,250

Readers

26,483

Price

$1,670

Fairfield / Westchester
Circ

10,460

Readers

33,577

Price

$1,940

Long Island
Circ

12,380

Readers

39,740

Price

$2,290

New York City
Circ

20,830

Readers

66,864

Price

$2,980

Rochester / Syracuse
Circ

16,220

Readers

52,066

Price

$2,680

North Carolina

Asheville / Hickory
Circ

9,110

Readers

29,243

Price

$1,850

Charlotte / Greensboro
Circ

16,430

Readers

52,740

Price

$2,700

Northeast North Carolina
Circ

13,690

Readers

43,945

Price

$2,290

North Dakota

North Dakota / South Dakota
Circ

8,640

Readers

27,734

Price

$1,750

Ohio

Cincinnati
Circ

11,630

Readers

37,332

Price

$2,150

Columbus
Circ

10,990

Readers

35,278

Price

$2,030

Northeast Ohio
Circ

20,450

Readers

65,645

Price

$2,940

Oklahoma

Oklahoma City
Circ

7,390

Readers

23,722

Price

$1,500

Tulsa
Circ

6,010

Readers

19,292

Price

$1,450

Oregon

Portland
Circ

21,300

Readers

68,373

Price

$3,020

Pennsylvania

Harrisburg / Lancaster / York
Circ

12,840

Readers

41,216

Price

$2,380

Philadelphia & Eastern Pennsylvania
Circ

24,330

Readers

78,099

Price

$3,770

Pittsburgh
Circ

17,070

Readers

54,795

Price

$2,760

Rhode Island

Rhode Island
Circ

6,350

Readers

20,384

Price

$1,450

South Carolina

South Carolina
Circ

20,060

Readers

64,393

Price

$2,910

South Dakota

North Dakota / South Dakota
Circ

8,640

Readers

27,734

Price

$1,750

Tennessee

Central Tennessee / Bowling Green
Circ

12,310

Readers

39,515

Price

$2,280

Eastern Tennessee
Circ

13,400

Readers

43,014

Price

$2,240

Greater Memphis
Circ

6,170

Readers

19,806

Price

$1,450

Texas

Austin
Circ

11,640

Readers

37,364

Price

$2,150

Dallas / Ft. Worth
Circ

24,600

Readers

78,966

Price

$3,310

Houston
Circ

19,240

Readers

61,760

Price

$2,970

San Antonio
Circ

9,810

Readers

31,490

Price

$1,990

Utah

Salt Lake City
Circ

11,240

Readers

36,080

Price

$2,080

Vermont

Vermont / New Hampshire / Maine
Circ

30,250

Readers

97,103

Price

$3,740

Virginia

Norfolk / Richmond
Circ

25,520

Readers

81,919

Price

$3,390

Washington

Central & Eastern Washington
Circ

12,020

Readers

38,584

Price

$2,220

Seattle / Tacoma
Circ

27,430

Readers

88,050

Price

$3,560

Wisconsin

Milwaukee
Circ

13,780

Readers

44,234

Price

$2,310