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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 84.91% of total readership (newsstand copies not included).

This magazine is published weekly. Your ad will typically appear in the third or fourth weekly issue of the month you've selected, however that is subject to change without prior notice.
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as seen in” display sign with your first placement.

About Sports Illustrated

Sports Illustrated captures the intensity, passion and drama of the sports world every week. With in-depth reporting and unparalleled behind-the-scenes access this magazine continues to be the predominant sports publication in print journalism.

Readership

  • Age 43
  • Female 20%
  • Male 79%
  • Med. Household income $74,627

Editorial Calendar

  • January

    On Sale Date: 12/3/2018
  • February

    CFB National Championship/Fittest 50
    On Sale Date: 1/10/2019
  • March

    Super Bowl Results NFL Year Ahead
    On Sale Date: 2/7/2019
  • April

    SI TV Project
    On Sale Date: 3/7/2019
  • May

    Final Four Walkup/NHL Playoffs
    On Sale Date: 4/8/2019
  • June

    NBA/NHL Playoffs Coverage
    On Sale Date: 5/6/2019
  • July

    NBA & NHL Finals
    On Sale Date: 6/13/2019
  • August

    HS Athlete of the Year/Women's World Cup Results
    On Sale Date: 7/15/2019
  • September

    College Football Preview
    On Sale Date: 8/8/2019
  • October

    NFL/CFB Coverage
    On Sale Date: 9/5/2019
  • November

    MLB Playoff Preview/NHL Preview
    On Sale Date: 10/3/2019
  • December

    College Basketball Preview/World Series
    On Sale Date: 10/31/2019

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
82%
front cover
Average ad position
82%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Canada

Canada
Circ

10,965

Readers

64,255

Price

$2,830

Alabama

Birmingham
Circ

19,720

Readers

115,559

Price

$3,900

Mobile / Montgomery
Circ

12,325

Readers

72,225

Price

$2,930

Arizona

Phoenix / Tucson
Circ

38,420

Readers

225,141

Price

$6,140

Arkansas

Arkansas
Circ

21,590

Readers

126,517

Price

$4,060

California

Greater Los Angeles
Circ

84,575

Readers

495,610

Price

$11,710

Greater Sacramento
Circ

24,990

Readers

146,441

Price

$4,520

Greater San Francisco
Circ

55,505

Readers

325,259

Price

$8,080

Orange County
Circ

17,595

Readers

103,107

Price

$3,610

San Diego / Palm Springs
Circ

21,420

Readers

125,521

Price

$4,030

Colorado

Denver / Colorado Springs
Circ

31,280

Readers

183,301

Price

$5,210

Connecticut

Connecticut
Circ

12,070

Readers

70,730

Price

$2,890

Fairfield / Westchester
Circ

18,360

Readers

107,590

Price

$3,710

District Of Columbia

Washington DC Metro
Circ

43,775

Readers

256,522

Price

$6,830

Florida

Jacksonville / Tallahassee
Circ

23,545

Readers

137,974

Price

$4,320

Orlando
Circ

16,320

Readers

95,635

Price

$3,430

South Florida
Circ

41,140

Readers

241,080

Price

$6,490

Tampa / Sarasota
Circ

23,715

Readers

138,970

Price

$4,340

Georgia

Atlanta
Circ

44,880

Readers

262,997

Price

$6,980

Hawaii

Hawaii & Guam
Circ

8,330

Readers

48,814

Price

$2,130

Illinois

Chicago East
Circ

28,900

Readers

169,354

Price

$5,040

Chicagoland
Circ

19,380

Readers

113,567

Price

$3,860

Indiana

Indiana
Circ

39,695

Readers

232,613

Price

$6,300

Iowa

Cedar Rapids / Des Moines
Circ

17,850

Readers

104,601

Price

$3,640

Kentucky

Louisville / Lexington
Circ

19,720

Readers

115,559

Price

$3,900

Louisiana

New Orleans / Baton Rouge
Circ

25,500

Readers

149,430

Price

$4,590

Maine

Maine
Circ

8,585

Readers

50,308

Price

$2,190

Maryland

Baltimore
Circ

25,925

Readers

151,921

Price

$4,640

Massachusetts

Eastern Massachusetts
Circ

42,330

Readers

248,054

Price

$6,650

Western Massachusetts
Circ

5,610

Readers

32,875

Price

$1,850

Michigan

Detroit
Circ

33,405

Readers

195,753

Price

$5,490

Western Michigan & Upper Penninsula
Circ

33,745

Readers

197,746

Price

$5,530

Minnesota

Minneapolis / St. Paul
Circ

25,670

Readers

150,426

Price

$4,610

Mississippi

Mississippi
Circ

15,895

Readers

93,145

Price

$3,370

Missouri

Kansas City
Circ

16,405

Readers

96,133

Price

$3,440

St. Louis
Circ

16,575

Readers

97,130

Price

$3,460

Nebraska

Omaha
Circ

14,025

Readers

82,187

Price

$3,110

Nevada

Las Vegas / Reno
Circ

17,255

Readers

101,114

Price

$3,560

New Hampshire

Vermont / New Hampshire
Circ

13,940

Readers

81,688

Price

$3,090

New Jersey

Greater Southern New Jersey
Circ

22,695

Readers

132,993

Price

$4,210

Northern New Jersey
Circ

30,430

Readers

178,320

Price

$5,130

New Mexico

Albuquerque
Circ

10,795

Readers

63,259

Price

$2,710

New York

Buffalo / Niagra Falls
Circ

9,435

Readers

55,289

Price

$2,410

Capital District / Albany
Circ

7,735

Readers

45,327

Price

$1,970

Fairfield / Westchester
Circ

18,360

Readers

107,590

Price

$3,710

Long Island
Circ

19,040

Readers

111,574

Price

$3,810

Mid Hudson Valley
Circ

6,885

Readers

40,346

Price

$1,850

New York City
Circ

39,865

Readers

233,609

Price

$6,320

Rochester / Syracuse
Circ

18,870

Readers

110,578

Price

$3,780

North Carolina

Asheville / Hickory
Circ

3,740

Readers

21,916

Price

$1,850

Charlotte / Greensboro
Circ

33,490

Readers

196,251

Price

$5,500

Raleigh / Durham
Circ

29,580

Readers

173,339

Price

$5,130

North Dakota

North / South Dakota
Circ

9,945

Readers

58,278

Price

$2,530

Ohio

Cincinnati
Circ

18,615

Readers

109,084

Price

$3,750

Columbus
Circ

17,340

Readers

101,612

Price

$3,570

Northeast Ohio
Circ

30,685

Readers

179,814

Price

$5,130

Oklahoma

Oklahoma City / Tulsa
Circ

25,415

Readers

148,932

Price

$4,570

Oregon

Portland
Circ

21,845

Readers

128,012

Price

$4,090

Pennsylvania

Philadelphia & Eastern Pennsylvania
Circ

62,475

Readers

366,104

Price

$8,950

Western Pennsylvania
Circ

24,990

Readers

146,441

Price

$4,520

Rhode Island

Providence
Circ

7,565

Readers

44,331

Price

$1,930

South Carolina

South Carolina
Circ

31,535

Readers

184,795

Price

$5,240

South Dakota

North / South Dakota
Circ

9,945

Readers

58,278

Price

$2,530

Tennessee

Central Tennessee
Circ

15,810

Readers

92,647

Price

$3,360

Eastern Tennessee
Circ

18,530

Readers

108,586

Price

$3,740

Greater Memphis & Northeast Arkansas
Circ

15,555

Readers

91,152

Price

$3,320

Texas

Austin
Circ

12,325

Readers

72,225

Price

$2,930

Dallas / Ft. Worth
Circ

47,090

Readers

275,947

Price

$7,260

Houston
Circ

58,735

Readers

344,187

Price

$8,480

San Antonio
Circ

24,565

Readers

143,951

Price

$4,460

Utah

Salt Lake City
Circ

15,385

Readers

90,156

Price

$3,300

Vermont

Vermont / New Hampshire
Circ

13,940

Readers

81,688

Price

$3,090

Virginia

Norfolk / Richmond
Circ

33,915

Readers

198,742

Price

$5,550

Washington

Seattle / Tacoma
Circ

17,595

Readers

103,107

Price

$3,610

Spokane
Circ

12,070

Readers

70,730

Price

$2,890

Wisconsin

Milwaukee
Circ

39,015

Readers

228,628

Price

$6,210