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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 84.91% of total readership (newsstand copies not included).

This magazine is published weekly. Your ad will typically appear in the third or fourth weekly issue of the month you've selected, however that is subject to change without prior notice.
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $29 after that).

About Sports Illustrated

Sports Illustrated captures the intensity, passion and drama of the sports world every week. With in-depth reporting and unparalleled behind-the-scenes access this magazine continues to be the predominant sports publication in print journalism.

Readership

  • Age 43
  • Female 20%
  • Male 79%
  • Med. Household income $74,627

Editorial Calendar

  • February 2022

    On Sale Date: 1/25/2022
  • March 2022

    On Sale Date: 2/22/2022
  • April 2022

    On Sale Date: 3/29/2022
  • May 2022

    On Sale Date: 4/26/2022
  • June 2022

    On Sale Date: 5/24/2022
  • July 2022

    On Sale Date: 6/21/2022
  • August 2022

    On Sale Date: 7/19/2022
  • September 2022

    On Sale Date: 8/23/2022
  • October 2022

    On Sale Date: 9/20/2022
  • November 2022

    On Sale Date: 10/18/2022
  • December 2022

    On Sale Date: 11/15/2022

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
82%
front cover
Average ad position
82%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.75"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

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Market

Available Markets

Canada

Canada
Circ

6,830

Readers

40,024

Price

$1,850

Alabama

Birmingham
Circ

12,140

Readers

71,140

Price

$2,610

Mobile / Montgomery
Circ

7,400

Readers

43,364

Price

$1,850

Alaska

Alaska
Circ

1,550

Readers

9,083

Price

$1,850

Arizona

Phoenix / Tucson
Circ

23,430

Readers

137,300

Price

$4,680

Arkansas

Arkansas
Circ

9,010

Readers

52,799

Price

$1,930

California

Greater Los Angeles
Circ

46,400

Readers

271,904

Price

$8,910

Greater Sacramento
Circ

14,810

Readers

86,787

Price

$3,060

Greater San Francisco
Circ

32,170

Readers

188,516

Price

$6,180

Orange County
Circ

9,550

Readers

55,963

Price

$2,050

San Diego / Palm Springs
Circ

12,010

Readers

70,379

Price

$2,580

Colorado

Denver / Colorado Springs
Circ

21,590

Readers

126,517

Price

$4,320

Connecticut

Connecticut
Circ

8,870

Readers

51,978

Price

$1,900

Fairfield / Westchester
Circ

12,600

Readers

73,836

Price

$2,700

Delaware

Delaware
Circ

5,110

Readers

29,945

Price

$1,850

District Of Columbia

Washington DC Metro
Circ

26,830

Readers

157,224

Price

$5,370

Florida

Jacksonville / Tallahassee
Circ

18,140

Readers

106,300

Price

$3,750

Orlando
Circ

9,800

Readers

57,428

Price

$2,100

South Florida
Circ

22,090

Readers

129,447

Price

$4,420

Tampa / Sarasota
Circ

15,820

Readers

92,705

Price

$3,270

Georgia

Atlanta
Circ

29,060

Readers

170,292

Price

$5,810

Hawaii

Hawaii & Guam
Circ

4,030

Readers

23,616

Price

$1,850

Idaho

Idaho
Circ

4,540

Readers

26,604

Price

$1,850

Illinois

Chicago East
Circ

20,510

Readers

120,189

Price

$4,110

Chicagoland
Circ

13,740

Readers

80,516

Price

$2,840

Indiana

Indiana
Circ

24,490

Readers

143,511

Price

$4,890

Iowa

Cedar Rapids / Des Moines
Circ

12,530

Readers

73,426

Price

$2,680

Kentucky

Louisville / Lexington
Circ

12,030

Readers

70,496

Price

$2,580

Louisiana

New Orleans / Baton Rouge
Circ

15,250

Readers

89,365

Price

$3,150

Maine

Maine
Circ

5,900

Readers

34,574

Price

$1,850

Maryland

Baltimore
Circ

16,520

Readers

96,807

Price

$3,410

Massachusetts

Eastern Massachusetts
Circ

29,970

Readers

175,624

Price

$5,990

Western Massachusetts
Circ

3,800

Readers

22,268

Price

$1,850

Michigan

Detroit
Circ

19,150

Readers

112,219

Price

$3,950

Western Michigan & Upper Penninsula
Circ

21,710

Readers

127,221

Price

$4,340

Minnesota

Minneapolis / St. Paul
Circ

19,700

Readers

115,442

Price

$4,070

Mississippi

Mississippi
Circ

8,820

Readers

51,685

Price

$1,890

Missouri

Kansas City
Circ

12,490

Readers

73,191

Price

$2,680

St. Louis
Circ

13,160

Readers

77,118

Price

$2,720

Montana

Montana
Circ

4,360

Readers

25,550

Price

$1,850

Nebraska

Omaha
Circ

9,450

Readers

55,377

Price

$2,030

Nevada

Las Vegas / Reno
Circ

10,420

Readers

61,061

Price

$2,240

New Hampshire

Vermont / New Hampshire
Circ

9,020

Readers

52,857

Price

$1,930

New Jersey

Greater Southern New Jersey
Circ

15,030

Readers

88,076

Price

$3,110

Northern New Jersey
Circ

18,630

Readers

109,172

Price

$3,850

New Mexico

Albuquerque
Circ

6,890

Readers

40,375

Price

$1,850

New York

Buffalo / Niagra Falls
Circ

7,140

Readers

41,840

Price

$1,850

Capital District / Albany
Circ

5,680

Readers

33,285

Price

$1,850

Fairfield / Westchester
Circ

12,600

Readers

73,836

Price

$2,700

Long Island
Circ

11,910

Readers

69,793

Price

$2,550

Mid Hudson Valley
Circ

4,700

Readers

27,542

Price

$1,850

New York City
Circ

16,120

Readers

94,463

Price

$3,330

Rochester / Syracuse
Circ

14,130

Readers

82,802

Price

$2,920

North Carolina

Asheville / Hickory
Circ

5,630

Readers

32,992

Price

$1,850

Charlotte / Greensboro
Circ

18,590

Readers

108,937

Price

$3,840

Raleigh / Durham
Circ

19,350

Readers

113,391

Price

$4,000

North Dakota

North / South Dakota
Circ

6,310

Readers

36,977

Price

$1,850

Ohio

Cincinnati
Circ

11,710

Readers

68,621

Price

$2,510

Columbus
Circ

10,500

Readers

61,530

Price

$2,250

Northeast Ohio
Circ

17,340

Readers

101,612

Price

$3,580

Oklahoma

Oklahoma City / Tulsa
Circ

12,990

Readers

76,121

Price

$2,780

Oregon

Portland
Circ

15,540

Readers

91,064

Price

$3,210

Pennsylvania

Harrisburg / Lancaster / York
Circ

8,530

Readers

49,986

Price

$1,850

Philadelphia & Eastern Pennsylvania
Circ

33,900

Readers

198,654

Price

$6,510

Western Pennsylvania
Circ

17,880

Readers

104,777

Price

$3,690

Rhode Island

Providence
Circ

5,830

Readers

34,164

Price

$1,850

South Carolina

South Carolina
Circ

19,360

Readers

113,450

Price

$4,000

South Dakota

North / South Dakota
Circ

6,310

Readers

36,977

Price

$1,850

Tennessee

Central Tennessee
Circ

9,950

Readers

58,307

Price

$2,130

Eastern Tennessee
Circ

12,060

Readers

70,672

Price

$2,590

Greater Memphis & Northeast Arkansas
Circ

8,860

Readers

51,920

Price

$1,900

Texas

Austin
Circ

8,030

Readers

47,056

Price

$1,850

Dallas / Ft. Worth
Circ

26,130

Readers

153,122

Price

$5,220

Houston
Circ

22,610

Readers

132,495

Price

$4,520

San Antonio
Circ

14,790

Readers

86,669

Price

$3,050

Utah

Salt Lake City
Circ

8,330

Readers

48,814

Price

$1,850

Vermont

Vermont / New Hampshire
Circ

9,020

Readers

52,857

Price

$1,930

Virginia

Norfolk / Richmond
Circ

21,040

Readers

123,294

Price

$4,210

Washington

Central & Eastern Washington
Circ

5,640

Readers

33,050

Price

$1,850

Seattle
Circ

16,190

Readers

94,873

Price

$3,340

West Virginia

West Virginia
Circ

7,280

Readers

42,661

Price

$1,850

Wisconsin

Milwaukee
Circ

26,840

Readers

157,282

Price

$5,370

Wyoming

Wyoming
Circ

2,370

Readers

13,888

Price

$1,850