Back to top

What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 84.91% of total readership (newsstand copies not included).

This magazine is published weekly. Your ad will typically appear in the third or fourth weekly issue of the month you've selected, however that is subject to change without prior notice.
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your ads with Magazine Ad Displays! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. Magazine Ad Displays are just $39 each.

About Sports Illustrated

Sports Illustrated captures the intensity, passion and drama of the sports world every week. With in-depth reporting and unparalleled behind-the-scenes access this magazine continues to be the predominant sports publication in print journalism.

Readership

  • Age 46
  • Female 23%
  • Male 77%
  • Med. Household income $83,685

Editorial Calendar

  • February 2023

    On Sale Date: 1/31/2023

    Super Bowl Preview: Looking ahead to Super Bowl LVII.

  • March 2023

    On Sale Date: 2/28/2023

    March Madness: Previewing the men’s and women’s NCAA Tournaments.

  • April 2023

    On Sale Date: 3/28/2023

    MLB Preview: The stars, teams and trends that will define the 2023 season.

  • May 2023

    On Sale Date: 4/25/2023

    NFL Draft: A look at the biggest names and smartest picks as the NFL readies for more future stars.

  • June 2023

    On Sale Date: 5/23/2023

    The Influence Issue: Ranking the most powerful people in sports from the field to the boardroom to social media.

  • July 2023

    On Sale Date: 6/20/2023

    NBA Draft: A look at the biggest names and smartest picks as the NBA readies for more future stars.

  • August 2023

    On Sale Date: 7/18/2023

    Eats: Exploring the intersection of sports and food—performance diets, athlete restaurant moguls, the best road eats, game-day menus and more.

  • September 2023

    On Sale Date: 8/22/2023

    NFL & College Football Preview: A unique look at all you need to know for America’s favorite season.

  • October 2023

    On Sale Date: 9/19/2023

    Golf Travel Guide: The best courses, destinations, food and fun for the golfer who loves to play on the road.

  • November 2023

    On Sale Date: 10/17/2023

    NBA & College Basketball Preview: The stars, teams and trends that will define the season.

  • December 2023

    On Sale Date: 11/14/2023

    How It Works: Exploring the intricate logistics of sports

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
82%
front cover
Average ad position
82%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.75"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need help creating a magazine ad?

Addy can create your ad for just $250, using design elements that you probably already have on hand.

Learn more here

Add “Addy Design Services” to your cart before checking out. Our design team will reach out to you to kick things off.

Market

Available Markets

Canada

Canada
Circ

5,300

Readers

31,058

Price

$1,950

Alabama

Birmingham
Circ

9,760

Readers

57,194

Price

$2,130

Mobile / Montgomery
Circ

6,070

Readers

35,570

Price

$1,950

Alaska

Alaska
Circ

1,260

Readers

7,384

Price

$1,950

Arizona

Phoenix / Tucson
Circ

21,740

Readers

127,396

Price

$4,410

Arkansas

Arkansas
Circ

9,630

Readers

56,432

Price

$2,100

California

Los Angeles
Circ

36,490

Readers

213,831

Price

$7,160

Orange County
Circ

7,770

Readers

45,532

Price

$1,950

Sacramento
Circ

9,070

Readers

53,150

Price

$1,970

San Diego
Circ

9,820

Readers

57,545

Price

$2,130

San Francisco
Circ

28,410

Readers

166,483

Price

$5,770

Colorado

Denver / Colorado Springs
Circ

18,690

Readers

109,523

Price

$3,930

Connecticut

Connecticut
Circ

10,510

Readers

61,589

Price

$2,290

Fairfield / Westchester
Circ

6,850

Readers

40,141

Price

$1,950

Delaware

Delaware
Circ

4,380

Readers

25,667

Price

$1,950

District Of Columbia

Washington, D.C. Metro
Circ

20,460

Readers

119,896

Price

$4,160

Florida

Jacksonville / Tallahassee
Circ

15,100

Readers

88,486

Price

$3,180

Miami / Ft. Lauderdale / Palm Beach
Circ

13,450

Readers

78,817

Price

$2,830

Orlando
Circ

7,570

Readers

44,360

Price

$1,950

Tampa / Sarasota
Circ

17,170

Readers

100,616

Price

$3,610

Georgia

Atlanta
Circ

25,920

Readers

151,891

Price

$5,270

Hawaii

Hawaii
Circ

3,260

Readers

19,104

Price

$1,950

Idaho

Idaho
Circ

4,380

Readers

25,667

Price

$1,950

Illinois

Chicago
Circ

28,070

Readers

164,490

Price

$5,700

Indiana

Indianapolis
Circ

21,200

Readers

124,232

Price

$4,310

Iowa

Cedar Rapids / Des Moines
Circ

11,790

Readers

69,089

Price

$2,560

Kentucky

Louisville / Lexington
Circ

9,890

Readers

57,955

Price

$2,150

Louisiana

New Orleans / Baton Rouge
Circ

13,520

Readers

79,227

Price

$2,850

Maine

Portland / Bangor
Circ

5,470

Readers

32,054

Price

$1,950

Maryland

Baltimore
Circ

14,330

Readers

83,974

Price

$3,010

Massachusetts

Boston
Circ

21,640

Readers

126,810

Price

$4,400

Springfield / Worcester
Circ

6,530

Readers

38,266

Price

$1,950

Michigan

Detroit
Circ

15,720

Readers

92,119

Price

$3,310

Grand Rapids / Lansing
Circ

19,440

Readers

113,918

Price

$4,090

Minnesota

Minneapolis / St. Paul
Circ

19,330

Readers

113,274

Price

$4,060

Mississippi

Jackson
Circ

7,310

Readers

42,837

Price

$1,950

Missouri

Kansas City
Circ

10,330

Readers

60,534

Price

$2,240

St. Louis
Circ

11,590

Readers

67,917

Price

$2,520

Montana

Montana
Circ

4,090

Readers

23,967

Price

$1,950

Nebraska

Omaha
Circ

8,720

Readers

51,099

Price

$1,950

Nevada

Las Vegas / Reno
Circ

9,000

Readers

52,740

Price

$1,960

New Hampshire

Burlington / Manchester
Circ

8,470

Readers

49,634

Price

$1,950

New Jersey

Northern New Jersey
Circ

15,390

Readers

90,185

Price

$3,240

Southern New Jersey
Circ

12,730

Readers

74,598

Price

$2,770

New Mexico

Albuquerque
Circ

6,080

Readers

35,629

Price

$1,950

New York

Albany
Circ

4,930

Readers

28,890

Price

$1,950

Buffalo
Circ

5,980

Readers

35,043

Price

$1,950

Fairfield / Westchester
Circ

6,850

Readers

40,141

Price

$1,950

Long Island
Circ

9,870

Readers

57,838

Price

$2,150

New York City
Circ

12,200

Readers

71,492

Price

$2,650

Rochester / Syracuse
Circ

11,520

Readers

67,507

Price

$2,500

Rockland / Hudson Valley
Circ

3,820

Readers

22,385

Price

$1,950

North Carolina

Asheville / Hickory
Circ

4,900

Readers

28,714

Price

$1,950

Charlotte / Greensboro
Circ

15,230

Readers

89,248

Price

$3,200

Raleigh / Durham
Circ

16,570

Readers

97,100

Price

$3,480

North Dakota

North / South Dakota
Circ

5,930

Readers

34,750

Price

$1,950

Ohio

Cincinnati
Circ

13,610

Readers

79,755

Price

$2,860

Cleveland
Circ

13,930

Readers

81,630

Price

$2,930

Columbus
Circ

8,680

Readers

50,865

Price

$1,950

Oklahoma

Oklahoma City / Tulsa
Circ

11,960

Readers

70,086

Price

$2,600

Oregon

Portland
Circ

12,970

Readers

76,004

Price

$2,820

Pennsylvania

Harrisburg / Lancaster / York
Circ

9,690

Readers

56,783

Price

$2,100

Philadelphia
Circ

27,560

Readers

161,502

Price

$5,600

Pittsburgh
Circ

15,670

Readers

91,826

Price

$3,290

Rhode Island

Providence
Circ

4,780

Readers

28,011

Price

$1,950

South Carolina

South Carolina
Circ

16,110

Readers

94,405

Price

$3,390

South Dakota

North / South Dakota
Circ

5,930

Readers

34,750

Price

$1,950

Tennessee

Chattanooga / Knoxville
Circ

9,700

Readers

56,842

Price

$2,110

Memphis
Circ

6,820

Readers

39,965

Price

$1,950

Nashville
Circ

9,220

Readers

54,029

Price

$2,010

Texas

Austin
Circ

8,990

Readers

52,681

Price

$1,960

Dallas / Ft. Worth
Circ

29,160

Readers

170,878

Price

$5,930

Houston
Circ

26,040

Readers

152,594

Price

$5,290

San Antonio
Circ

16,810

Readers

98,507

Price

$3,530

Utah

Salt Lake City
Circ

8,000

Readers

46,880

Price

$1,950

Vermont

Burlington / Manchester
Circ

8,470

Readers

49,634

Price

$1,950

Virginia

Norfolk / Richmond
Circ

19,540

Readers

114,504

Price

$4,110

Washington

Seattle / Tacoma
Circ

12,910

Readers

75,653

Price

$2,800

Spokane
Circ

4,860

Readers

28,480

Price

$1,950

West Virginia

West Virginia
Circ

6,170

Readers

36,156

Price

$1,950

Wisconsin

Milwaukee
Circ

23,480

Readers

137,593

Price

$4,770

Wyoming

Wyoming
Circ

2,310

Readers

13,537

Price

$1,950