Back to top

What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 84.91% of total readership (newsstand copies not included).

This magazine is published weekly. Your ad will typically appear in the third or fourth weekly issue of the month you've selected, however that is subject to change without prior notice.
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About Sports Illustrated

Sports Illustrated captures the intensity, passion and drama of the sports world every week. With in-depth reporting and unparalleled behind-the-scenes access this magazine continues to be the predominant sports publication in print journalism.

Readership

  • Age 43
  • Female 20%
  • Male 79%
  • Med. Household income $74,627

Editorial Calendar

  • February 2021

    NFL Playoffs
    On Sale Date: 1/26/2021
  • March 2021

    NBA/NCAA Basketball Coverage
    On Sale Date: 2/23/2021
  • April 2021

    NBA/NHL Playoff Preview
    On Sale Date: 3/23/2021
  • May 2021

    NFL Draft Preview
    On Sale Date: 4/27/2021
  • June 2021

    MLB Coverage
    On Sale Date: 5/25/2021
  • July 2021

    Theme to be determined
    On Sale Date: 6/22/2021
  • August 2021

    The Sports Illustrated Swimsuit Issue
    On Sale Date: 7/27/2021
  • September 2021

    Theme to be determined
    On Sale Date: 8/17/2021
  • October 2021

    NFL & College Football Coverage
    On Sale Date: 9/28/2021
  • November 2021

    NFL & College Football Coverage
    On Sale Date: 10/26/2021
  • December 2021

    Theme to be determined
    On Sale Date: 11/23/2021

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
82%
front cover
Average ad position
82%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Canada

Canada
Circ

10,710

Readers

62,761

Price

$2,110

Alabama

Birmingham
Circ

14,060

Readers

82,392

Price

$2,680

Mobile / Montgomery
Circ

8,640

Readers

50,630

Price

$1,850

Alaska

Alaska
Circ

1,780

Readers

10,431

Price

$1,850

Arizona

Phoenix / Tucson
Circ

29,040

Readers

170,174

Price

$5,205

Arkansas

Arkansas
Circ

9,340

Readers

54,732

Price

$1,850

California

Greater Los Angeles
Circ

60,600

Readers

355,116

Price

$9,020

Greater Sacramento
Circ

19,460

Readers

114,036

Price

$3,710

Greater San Francisco
Circ

42,230

Readers

247,468

Price

$6,840

Orange County
Circ

13,470

Readers

78,934

Price

$2,570

San Diego / Palm Springs
Circ

16,410

Readers

96,163

Price

$3,130

Colorado

Denver / Colorado Springs
Circ

26,180

Readers

153,415

Price

$4,805

Connecticut

Connecticut
Circ

9,770

Readers

57,252

Price

$1,930

Fairfield / Westchester
Circ

14,990

Readers

87,841

Price

$2,860

Delaware

Delaware
Circ

6,280

Readers

36,801

Price

$1,850

District Of Columbia

Washington DC Metro
Circ

31,870

Readers

186,758

Price

$5,440

Florida

Jacksonville / Tallahassee
Circ

18,590

Readers

108,937

Price

$3,550

Orlando
Circ

11,730

Readers

68,738

Price

$2,320

South Florida
Circ

27,870

Readers

163,318

Price

$5,040

Tampa / Sarasota
Circ

18,560

Readers

108,762

Price

$3,540

Georgia

Atlanta
Circ

31,610

Readers

185,235

Price

$5,405

Hawaii

Hawaii & Guam
Circ

6,620

Readers

38,793

Price

$1,850

Idaho

Idaho
Circ

5,780

Readers

33,871

Price

$1,850

Illinois

Chicago East
Circ

20,770

Readers

121,712

Price

$3,830

Chicagoland
Circ

15,590

Readers

91,357

Price

$2,970

Indiana

Indiana
Circ

28,610

Readers

167,655

Price

$5,145

Iowa

Cedar Rapids / Des Moines
Circ

14,320

Readers

83,915

Price

$2,730

Kentucky

Louisville / Lexington
Circ

13,980

Readers

81,923

Price

$2,660

Louisiana

New Orleans / Baton Rouge
Circ

18,970

Readers

111,164

Price

$3,620

Maine

Maine
Circ

6,950

Readers

40,727

Price

$1,850

Maryland

Baltimore
Circ

19,280

Readers

112,981

Price

$3,680

Massachusetts

Eastern Massachusetts
Circ

35,150

Readers

205,979

Price

$5,885

Western Massachusetts
Circ

4,640

Readers

27,190

Price

$1,850

Michigan

Detroit
Circ

23,220

Readers

136,069

Price

$4,280

Western Michigan & Upper Penninsula
Circ

25,070

Readers

146,910

Price

$4,620

Minnesota

Minneapolis / St. Paul
Circ

22,340

Readers

130,912

Price

$4,120

Mississippi

Mississippi
Circ

10,710

Readers

62,761

Price

$2,110

Missouri

Kansas City
Circ

13,440

Readers

78,758

Price

$2,570

St. Louis
Circ

12,890

Readers

75,535

Price

$2,550

Montana

Montana
Circ

5,140

Readers

30,120

Price

$1,850

Nebraska

Omaha
Circ

11,180

Readers

65,515

Price

$2,200

Nevada

Las Vegas / Reno
Circ

12,470

Readers

73,074

Price

$2,460

New Hampshire

Vermont / New Hampshire
Circ

11,560

Readers

67,742

Price

$2,280

New Jersey

Greater Southern New Jersey
Circ

17,710

Readers

103,781

Price

$3,380

Northern New Jersey
Circ

22,740

Readers

133,256

Price

$4,190

New Mexico

Albuquerque
Circ

7,910

Readers

46,353

Price

$1,850

New York

Buffalo / Niagra Falls
Circ

7,780

Readers

45,591

Price

$1,850

Capital District / Albany
Circ

6,260

Readers

36,684

Price

$1,850

Fairfield / Westchester
Circ

14,990

Readers

87,841

Price

$2,860

Long Island
Circ

13,370

Readers

78,348

Price

$2,550

Mid Hudson Valley
Circ

5,180

Readers

30,355

Price

$1,850

New York City
Circ

23,480

Readers

137,593

Price

$4,320

Rochester / Syracuse
Circ

15,460

Readers

90,596

Price

$2,950

North Carolina

Asheville / Hickory
Circ

5,960

Readers

34,926

Price

$1,850

Charlotte / Greensboro
Circ

21,250

Readers

124,525

Price

$3,910

Raleigh / Durham
Circ

21,540

Readers

126,224

Price

$3,970

North Dakota

North / South Dakota
Circ

7,900

Readers

46,294

Price

$1,850

Ohio

Cincinnati
Circ

14,010

Readers

82,099

Price

$2,670

Columbus
Circ

12,810

Readers

75,067

Price

$2,530

Northeast Ohio
Circ

22,880

Readers

134,077

Price

$4,220

Oklahoma

Oklahoma City / Tulsa
Circ

15,420

Readers

90,361

Price

$2,940

Oregon

Portland
Circ

18,310

Readers

107,297

Price

$3,490

Pennsylvania

Harrisburg / Lancaster / York
Circ

9,430

Readers

55,260

Price

$1,860

Philadelphia & Eastern Pennsylvania
Circ

40,420

Readers

236,861

Price

$6,595

Western Pennsylvania
Circ

19,960

Readers

116,966

Price

$3,810

Rhode Island

Providence
Circ

5,930

Readers

34,750

Price

$1,850

South Carolina

South Carolina
Circ

23,080

Readers

135,249

Price

$4,250

South Dakota

North / South Dakota
Circ

7,900

Readers

46,294

Price

$1,850

Tennessee

Central Tennessee
Circ

11,500

Readers

67,390

Price

$2,270

Eastern Tennessee
Circ

13,270

Readers

77,762

Price

$2,530

Greater Memphis & Northeast Arkansas
Circ

8,440

Readers

49,458

Price

$1,850

Texas

Austin
Circ

9,380

Readers

54,967

Price

$1,850

Dallas / Ft. Worth
Circ

29,570

Readers

173,280

Price

$5,280

Houston
Circ

25,920

Readers

151,891

Price

$4,770

San Antonio
Circ

16,410

Readers

96,163

Price

$3,130

Utah

Salt Lake City
Circ

10,820

Readers

63,405

Price

$2,140

Vermont

Vermont / New Hampshire
Circ

11,560

Readers

67,742

Price

$2,280

Virginia

Norfolk / Richmond
Circ

24,550

Readers

143,863

Price

$4,520

Washington

Seattle
Circ

19,860

Readers

116,380

Price

$3,790

Spokane
Circ

6,420

Readers

37,621

Price

$1,850

West Virginia

West Virginia
Circ

8,210

Readers

48,111

Price

$1,850

Wisconsin

Milwaukee
Circ

33,390

Readers

195,665

Price

$5,650

Wyoming

Wyoming
Circ

2,550

Readers

14,943

Price

$1,850