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What’s Included

Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 84.91% of total readership (newsstand copies not included).

This magazine is published weekly. Your ad will typically appear in the third or fourth weekly issue of the month you've selected, however that is subject to change without prior notice.
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as seen in” display sign with your first placement.

About Sports Illustrated

Sports Illustrated captures the intensity, passion and drama of the sports world every week. With in-depth reporting and unparalleled behind-the-scenes access this magazine continues to be the predominant sports publication in print journalism.

Readership

  • Age 43
  • Female 20%
  • Male 79%
  • Med. Household income $74,627

Editorial Calendar

  • January

    On Sale Date: 12/3/2018
  • February

    CFB National Championship/Fittest 50
    On Sale Date: 1/10/2019
  • March

    Super Bowl Results NFL Year Ahead
    On Sale Date: 2/7/2019
  • April

    SI TV Project
    On Sale Date: 3/7/2019
  • May

    Final Four Walkup/NHL Playoffs
    On Sale Date: 4/8/2019
  • June

    NBA/NHL Playoffs Coverage
    On Sale Date: 5/6/2019
  • July

    NBA & NHL Finals
    On Sale Date: 6/13/2019
  • August

    HS Athlete of the Year/Women's World Cup Results
    On Sale Date: 7/15/2019
  • September

    College Football Preview
    On Sale Date: 8/8/2019
  • October

    NFL/CFB Coverage
    On Sale Date: 9/5/2019
  • November

    MLB Playoff Preview/NHL Preview
    On Sale Date: 10/3/2019
  • December

    College Basketball Preview/World Series
    On Sale Date: 10/31/2019

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
82%
front cover
Average ad position
82%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"%
  • Resolution 300%

Need an ad designed?

Have Addy professionally design your ad for an additional $250. Just select "Addy Design Service" at checkout and we’re on it!

Market

Available Markets

Alabama

Alabama
Circ

35,110

Readers

205,745

Price

$5,710

Southern Alabama
Circ

5,910

Readers

34,633

Price

$1,500

Arizona

Arizona
Circ

55,250

Readers

323,765

Price

$8,050

Arkansas

Arkansas
Circ

18,450

Readers

108,117

Price

$3,730

California

Greater Los Angeles
Circ

110,490

Readers

647,471

Price

$14,950

Greater Sacramento
Circ

34,450

Readers

201,877

Price

$5,620

Greater San Francisco
Circ

77,910

Readers

456,553

Price

$10,880

Orange County
Circ

25,320

Readers

148,375

Price

$4,560

San Diego / Palm Springs
Circ

30,320

Readers

177,675

Price

$5,080

Colorado

Colorado
Circ

52,720

Readers

308,939

Price

$7,730

Connecticut

Fairfield / Westchester
Circ

31,820

Readers

186,465

Price

$7,280

Hartford / New Haven / Waterbury
Circ

27,360

Readers

160,330

Price

$4,840

District Of Columbia

Washington DC Metro
Circ

62,010

Readers

363,379

Price

$8,890

Florida

Greater Tampa
Circ

36,080

Readers

211,429

Price

$5,830

Orlando
Circ

24,170

Readers

141,636

Price

$5,750

Panhandle & Northeast Florida
Circ

34,890

Readers

204,455

Price

$5,680

South Florida
Circ

53,110

Readers

311,225

Price

$7,780

Georgia

Atlanta
Circ

58,410

Readers

342,283

Price

$12,850

Hawaii

Hawaii & Guam
Circ

10,180

Readers

59,655

Price

$2,600

Illinois

Chicagoland
Circ

31,940

Readers

187,168

Price

$5,290

East Chicago Suburbs
Circ

51,860

Readers

303,900

Price

$11,410

Indiana

Indiana
Circ

3,190

Readers

18,693

Price

$1,450

Iowa

Iowa
Circ

29,330

Readers

171,874

Price

$5,100

Kentucky

Kentucky
Circ

28,460

Readers

166,776

Price

$4,980

Louisiana

Louisiana
Circ

31,030

Readers

181,836

Price

$5,180

Maine

Maine
Circ

13,180

Readers

77,235

Price

$2,990

Maryland

Baltimore / Eastern Shore / Suburban Maryland
Circ

36,450

Readers

213,597

Price

$5,880

Massachusetts

Eastern Massachusetts
Circ

70,300

Readers

411,958

Price

$9,930

Western Massachusetts
Circ

8,980

Readers

52,623

Price

$2,290

Michigan

Detroit
Circ

45,410

Readers

266,103

Price

$10,390

Western Michigan & Upper Penninsula
Circ

49,290

Readers

288,839

Price

$7,550

Minnesota

Minneapolis / St. Paul
Circ

47,230

Readers

276,768

Price

$7,280

Mississippi

Mississippi
Circ

18,470

Readers

108,234

Price

$4,550

Missouri

Eastern Missouri
Circ

25,420

Readers

148,961

Price

$6,040

Kansas City
Circ

25,960

Readers

152,126

Price

$6,170

Nebraska

Nebraska
Circ

21,610

Readers

126,635

Price

$5,130

Nevada

Nevada
Circ

22,830

Readers

133,784

Price

$4,220

New Hampshire

Vermont / New Hampshire
Circ

22,170

Readers

129,916

Price

$4,140

New Jersey

E. Central & Northern NJ
Circ

58,830

Readers

344,744

Price

$8,500

Southern New Jersey
Circ

25,290

Readers

148,199

Price

$4,560

New Mexico

New Mexico
Circ

14,860

Readers

87,080

Price

$3,220

New York

Buffalo / Niagra Falls
Circ

14,490

Readers

84,911

Price

$3,570

Capital District / Albany
Circ

12,140

Readers

71,140

Price

$3,100

Fairfield / Westchester
Circ

31,820

Readers

186,465

Price

$7,280

Long Island
Circ

29,180

Readers

170,995

Price

$5,080

New York City
Circ

45,970

Readers

269,384

Price

$10,520

Rochester / Syracuse
Circ

29,200

Readers

171,112

Price

$5,080

North Carolina

Asheville / Hickory
Circ

11,140

Readers

65,280

Price

$2,840

Charlotte / Greensboro
Circ

44,690

Readers

261,883

Price

$6,950

Raleigh / Durham
Circ

39,260

Readers

230,064

Price

$8,980

North Dakota

North Dakota / South Dakota
Circ

16,280

Readers

95,401

Price

$3,420

Ohio

Cincinnati
Circ

3,690

Readers

21,623

Price

$1,450

Columbus
Circ

3,910

Readers

22,913

Price

$1,450

Northeast Ohio
Circ

45,570

Readers

267,040

Price

$7,070

Oklahoma

Oklahoma
Circ

29,570

Readers

173,280

Price

$7,020

Oregon

Portland
Circ

34,450

Readers

201,877

Price

$7,880

Pennsylvania

Philadelphia & Eastern Pennsylvania
Circ

92,530

Readers

542,226

Price

$12,710

Pittsburgh
Circ

17,840

Readers

104,542

Price

$3,640

Rhode Island

Rhode Island
Circ

11,460

Readers

67,156

Price

$2,800

South Carolina

South Carolina
Circ

39,900

Readers

233,814

Price

$6,330

South Dakota

North Dakota / South Dakota
Circ

16,280

Readers

95,401

Price

$3,420

Tennessee

Central Tennessee
Circ

22,100

Readers

129,506

Price

$4,130

Greater Memphis & Northeast Arkansas
Circ

17,640

Readers

103,370

Price

$3,610

Texas

Austin
Circ

22,510

Readers

131,909

Price

$4,180

Dallas / Ft. Worth
Circ

71,340

Readers

418,052

Price

$10,060

Houston
Circ

24,400

Readers

142,984

Price

$4,440

Houston
Circ

56,550

Readers

331,383

Price

$8,210

West Texas
Circ

55,520

Readers

325,347

Price

$8,080

Utah

Utah
Circ

20,590

Readers

120,657

Price

$4,890

Vermont

Vermont / New Hampshire
Circ

22,170

Readers

129,916

Price

$4,140

Virginia

Norfolk / Richmond
Circ

47,140

Readers

276,240

Price

$7,270

Washington

Seattle / Tacoma
Circ

20,100

Readers

117,786

Price

$4,780

Spokane
Circ

31,160

Readers

182,598

Price

$5,190

Wisconsin

Wisconsin & Upper Peninsula
Circ

63,390

Readers

371,465

Price

$9,070