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What’s Included


Distribution
Your ad will appear exclusively in copies distributed to paid subscribers in the local markets you select. Paid subscribers represent 97% of this magazine's total readership. Ads do NOT appear in newsstand copies or in free copies distributed in public spaces.
Proof of Performance
You will be mailed two checking copies (full issues of the magazine featuring your ad) upon publication. Additional copies are available for purchase at checkout.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $29 after that).

Is magazine advertising right for you? Learn more here.

About The New Yorker

The New Yorker offers a signature mix of long-form reporting and brief commentary on politics, business, popular culture and the arts along with award-winning fiction, poetry and cartoons. This magazine, which has been published since 1925, is a classic that stays on the cutting edge of journalism.

2020 ADWEEK Hottest Magazine Cover of the Year
"George Floyd. Ahmaud Arbery. Breonna Taylor. Tamir Rice. Michael Brown. Freddie Gray. Eric Garner. Trayvon Martin. The New Yorker, a magazine known as much for its rich imagery as its storytelling, implored readers, with breathtaking visuals, to say their names. In artist Kadir Nelson’s June 14 cover, Floyd, the most recent Black victim of police violence at the time, looms large, his body populated with the faces of other Black victims and icons, including Martin Luther King Jr., Emmett Till and Rosa Parks. The cover gained traction online, leading to 8.3 million social impressions, and the National Civil Rights Museum requested a copy of the magazine for its collection. "

Readership

  • Age 49.6
  • Female 54%
  • Male 46%
  • Med. Household income $84,417

Editorial Calendar

  • February 2023

    On Sale: 1/16/2023

    Please note that The New Yorker has a limited number of pages available for advertising in each issue. If demand is high, pages purchased for a specific week may be moved to an alternate date in the same month. Don't worry—Addy will be sure to keep you in the loop about any possible changes to the publication date of your ad!

  • March 2023

    Anniversary Double Issue
    On Sale: 2/6/2023
  • April 2023

    Spring Style / Design
    On Sale: 3/20/2023
  • May 2023

    Innovation / Tech Double Issue
    On Sale: 4/17/2023
  • June 2023

    Music Issue
    On Sale: 5/29/2023
  • July 2023

    Summer Fiction Double Issue
    On Sale: 7/3/2023
  • August 2023

    Fall Culture Preview
    On Sale: 8/7/2023
  • September 2023

    Archive
    On Sale: 8/21/2023
  • October 2023

    Fall Style / Design
    On Sale: 9/18/2023
  • November 2023

    Money / Economy Issue
    On Sale: 10/16/2023
  • December 2023

    Memoir
    On Sale: 11/20/2023
  • January 2024

    Cartoons & Puzzles Issue
    On Sale: 12/18/2023

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
48%
front cover
Average ad position
48%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 9.5" x 11.75"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

Need help creating a magazine ad?

Addy can create your ad for just $250, using design elements that you probably already have on hand.

Learn more here

Add “Addy Design Services” to your cart before checking out. Our design team will reach out to you to kick things off.

Market

Available Markets

Canada

Canada
Circ

37,000

Readers

175,750

Price

$7,650

Canada East
Circ

26,000

Readers

123,500

Price

$5,200

Canada West
Circ

11,000

Readers

52,250

Price

$2,860

Alabama

Alabama
Circ

3,000

Readers

14,250

Price

$2,490

Alaska

Alaska
Circ

1,000

Readers

4,750

Price

$2,490

Arizona

Phoenix
Circ

4,000

Readers

19,000

Price

$2,490

Arkansas

Arkansas
Circ

2,000

Readers

9,500

Price

$2,490

California

East Bay
Circ

20,000

Readers

95,000

Price

$4,830

Los Angeles
Circ

21,000

Readers

99,750

Price

$5,200

Orange County
Circ

7,000

Readers

33,250

Price

$2,850

Palm Springs / Santa Barbara
Circ

9,000

Readers

42,750

Price

$2,850

Sacramento
Circ

6,000

Readers

28,500

Price

$2,490

San Diego
Circ

8,000

Readers

38,000

Price

$2,850

San Fernando / Inland Empire
Circ

10,000

Readers

47,500

Price

$2,860

San Francisco / Marin & Sonoma Counties
Circ

24,000

Readers

114,000

Price

$5,640

San Jose / South Bay
Circ

15,000

Readers

71,250

Price

$3,910

Colorado

Denver
Circ

13,000

Readers

61,750

Price

$3,180

Connecticut

Fairfield / Westchester
Circ

18,000

Readers

85,500

Price

$3,890

Hartford / New Haven / New London
Circ

11,000

Readers

52,250

Price

$2,850

Delaware

Delaware
Circ

2,000

Readers

9,500

Price

$2,490

District Of Columbia

Washington DC & All Suburbs
Circ

36,000

Readers

171,000

Price

$8,200

Florida

Central & West Coast Florida
Circ

10,000

Readers

47,500

Price

$3,300

Orlando
Circ

3,000

Readers

14,250

Price

$2,490

Panhandle & Northeast Florida
Circ

5,000

Readers

23,750

Price

$2,490

South Florida
Circ

8,000

Readers

38,000

Price

$2,860

West Coast Florida
Circ

7,000

Readers

33,250

Price

$2,860

Georgia

Atlanta
Circ

8,000

Readers

38,000

Price

$2,860

Hawaii

Hawaii
Circ

3,000

Readers

14,250

Price

$2,490

Idaho

Idaho
Circ

3,000

Readers

14,250

Price

$2,490

Illinois

Chicago & North Suburbs
Circ

18,000

Readers

85,500

Price

$4,470

South & West Chicago Suburbs
Circ

5,000

Readers

23,750

Price

$2,490

Indiana

Indiana
Circ

6,000

Readers

28,500

Price

$2,490

Iowa

Iowa
Circ

4,000

Readers

19,000

Price

$2,490

Kansas

Kansas
Circ

1,000

Readers

4,750

Price

$2,490

Kentucky

Kentucky
Circ

3,000

Readers

14,250

Price

$2,490

Louisiana

Louisiana
Circ

3,000

Readers

14,250

Price

$2,490

Maine

Maine
Circ

10,000

Readers

47,500

Price

$2,850

Maryland

Baltimore
Circ

8,000

Readers

38,000

Price

$2,860

Massachusetts

Boston
Circ

30,000

Readers

142,500

Price

$6,730

Lowell & North Shore
Circ

11,000

Readers

52,250

Price

$3,300

Western & Central Massachusetts
Circ

9,000

Readers

42,750

Price

$2,850

Michigan

Detroit
Circ

8,000

Readers

38,000

Price

$2,860

Minnesota

Minneapolis / St. Paul
Circ

12,000

Readers

57,000

Price

$2,850

Mississippi

Mississippi
Circ

1,000

Readers

4,750

Price

$2,490

Missouri

Kansas City
Circ

4,000

Readers

19,000

Price

$2,490

St. Louis
Circ

4,000

Readers

19,000

Price

$2,490

Montana

Montana
Circ

3,000

Readers

14,250

Price

$2,490

Nebraska

Nebraska
Circ

2,000

Readers

9,500

Price

$2,490

Nevada

Nevada
Circ

2,000

Readers

9,500

Price

$2,490

New Hampshire

New Hampshire
Circ

6,000

Readers

28,500

Price

$2,490

New Jersey

Northern New Jersey
Circ

12,000

Readers

57,000

Price

$3,220

Northwest & Central NJ
Circ

11,000

Readers

52,250

Price

$2,860

New Mexico

New Mexico
Circ

7,000

Readers

33,250

Price

$2,850

New York

Brooklyn / Queens / Staten Island / Bronx
Circ

33,000

Readers

156,750

Price

$8,010

Capital District / Albany
Circ

5,000

Readers

23,750

Price

$2,490

Central & Western New York / Finger Lakes
Circ

12,000

Readers

57,000

Price

$2,860

Fairfield / Westchester
Circ

18,000

Readers

85,500

Price

$3,890

Long Island
Circ

9,000

Readers

42,750

Price

$2,850

Manhattan
Circ

45,000

Readers

213,750

Price

$11,410

Mid Hudson Valley
Circ

8,000

Readers

38,000

Price

$2,850

North Carolina

Charlotte
Circ

3,000

Readers

14,250

Price

$2,490

Raleigh / Durham
Circ

8,000

Readers

38,000

Price

$2,850

Upper North Carolina
Circ

7,000

Readers

33,250

Price

$2,490

North Dakota

North Dakota
Circ

1,000

Readers

4,750

Price

$2,490

Ohio

Cincinnati / Columbus
Circ

7,000

Readers

33,250

Price

$2,850

Northeast Ohio
Circ

6,000

Readers

28,500

Price

$2,490

Northwest / Southeast Ohio
Circ

1,000

Readers

4,750

Price

$2,490

Oklahoma

Oklahoma
Circ

2,000

Readers

9,500

Price

$2,490

Oregon

Northeast & Southern Oregon
Circ

6,000

Readers

28,500

Price

$2,490

Portland
Circ

14,000

Readers

66,500

Price

$3,180

Pennsylvania

Philadelphia
Circ

20,000

Readers

95,000

Price

$4,270

Pittsburgh
Circ

5,000

Readers

23,750

Price

$2,490

Rhode Island

Rhode Island
Circ

5,000

Readers

23,750

Price

$2,490

South Carolina

South Carolina
Circ

5,000

Readers

23,750

Price

$2,490

South Dakota

South Dakota
Circ

1,000

Readers

4,750

Price

$2,490

Tennessee

Tennessee
Circ

6,000

Readers

28,500

Price

$2,850

Texas

Austin
Circ

7,000

Readers

33,250

Price

$2,860

Dallas / Ft. Worth
Circ

6,000

Readers

28,500

Price

$2,490

Houston
Circ

5,000

Readers

23,750

Price

$2,490

San Antonio
Circ

2,000

Readers

9,500

Price

$2,490

Utah

Utah
Circ

4,000

Readers

19,000

Price

$2,490

Vermont

Vermont
Circ

8,000

Readers

38,000

Price

$2,850

Virginia

Central / Southern Virginia
Circ

11,000

Readers

52,250

Price

$2,860

Washington

Central & Eastern Washington
Circ

2,000

Readers

9,500

Price

$2,490

Seattle / Tacoma
Circ

25,000

Readers

118,750

Price

$5,570

West Virginia

West Virginia
Circ

1,000

Readers

4,750

Price

$2,490

Wisconsin

Wisconsin
Circ

10,000

Readers

47,500

Price

$2,850

Wyoming

Wyoming
Circ

1,000

Readers

4,750

Price

$2,490