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What’s Included

Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 96.60% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

About This Old House

This Old House magazine is a how-to guide for homeowners and a companion publication for fans of the PBS television series. The content is focused on the latest and best approaches to renovating older homes with a nod to the quality craftsmanship of the past.


  • Age 56
  • Female 49%
  • Male 51%
  • Med. Household income $73,403

Editorial Calendar

  • February / March / April 2021

    Spring 2021: Spend Smarter
    On Sale Date: 2/16/2021

    Fresh start for spring. Low-cost curb appeal makeovers, before-and-after wallet-wise kitchen remodel, remodeling guide to cutting costs without cutting corners, upgrades that pay back, seasonal upkeep solutions and problem-solving products for indoors and out.

  • May / June / July 2021

    Summer 2021: Outdoor Living
    On Sale Date: 5/3/2021

    Warm-weather projects. Custom-look upgrades for decks, porches, and patios; TOH TV Narragansett Project house reveal; all about outdoor kitchens; plants that beat the heat. Plus, products to keep readers cool, help lawns and gardens flourish, and spruce up homes for staycation season.

  • August / September / October 2021

    Fall 2021: Life-Stage Remodeling
    On Sale Date: 8/9/2021

    Buttoning up for fall. Before-and-afters: making room for baby, creating a teen hangout. Remodeling for aging in place; fall yard cleanup; products for sealing air leaks, boosting HVAC efficiency, and more.

  • November / December / January 2022

    Winter 2021-2022: Home Safe Home
    On Sale Date: 10/25/2021

    Smart ways to conquer the cold. The non-toxic home; give your home a health check; all about fire safety; home security guide. Products to tackle snow and ice, save energy, prevent power outages, and more.

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
front cover
Average ad position
back cover

Sample Issue

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Ad Specs

  • Bleed 9.5" x 11.25"
  • Live Area 6.875" x 10"
  • Resolution 300dpi

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