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What’s Included


Distribution
Your ad will appear exclusively in copies distributed to paid subscribers in the local markets you select. Paid subscribers represent 88% of this magazine's total readership. Local ads do NOT appear in newsstand copies or in free copies distributed in public spaces.
Proof of Performance
You will be mailed two checking copies (full issues of the magazine featuring your ad) upon publication. Additional copies are available for purchase at checkout.
Extra Exposure
Get more mileage from your magazine ads with counter cards! These high-quality “As Seen In” easel signs let you proudly display your ad at your business location or on social media. You’ll get a counter card free with your first magazine order (and they’re just $25 after that).

Is magazine advertising right for you? Learn more here.

About W Magazine

W celebrates the innovative and the unexpected, showcasing the latest in fashion, film and art with a consistent focus on the game changers of tomorrow.

Readership

  • Age 45.2
  • Female 56%
  • Male 44%
  • Med. Household income $86,094

Editorial Calendar

  • February 2021

    Best Performances
    On Sale Date: 2/4/2021
  • March / April 2021

    The Director's Issue
    On Sale Date: 3/3/2021
  • May 2021

    The Music Issue
    On Sale Date: 5/5/2021
  • September 2021

    Fall Fashion Issue
    On Sale Date: 8/11/2021
  • October 2021

    The New Originals
    On Sale Date: 9/8/2021
  • December 2021

    Friends & Family
    On Sale Date: 11/5/2021

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

mag position
58%
front cover
Average ad position
58%
back cover

Sample Issue

Recent Ads in Similar Magazines

Ad Specs

  • Bleed 10 1/4" x 13 1/4"
  • Page Trim 10" x 13"%
  • Live Area 9 1/2" x 12 1/2"
  • Resolution 300dpi

Need help creating a magazine ad?

Addy can create your ad for just $250, using design elements that you probably already have on hand.

Learn more here

Add “Addy Design Services” to your cart before checking out. Our design team will reach out to you to kick things off.

Market

Available Markets

Georgia

State of Georgia
Circ

17,000

Readers

40,630

Price

$3,560

Illinois

State of Illinois
Circ

15,000

Readers

35,850

Price

$2,940

Michigan

State of Michigan
Circ

14,000

Readers

33,460

Price

$3,810

North Carolina

State of North Carolina
Circ

16,000

Readers

38,240

Price

$2,750

Ohio

State of Ohio
Circ

15,000

Readers

35,850

Price

$2,750

Pennsylvania

State of Pennsylvania
Circ

13,000

Readers

31,070

Price

$2,750