Reach
NEW HOMEOWNERSwith a premium postcard.
New to Town
Select quantity
150
Pick your start date
USPS will begin to deliver your postcards based on the start date
150 Postcards
Start Date
10/12/2026
Last Day to Purchase
09/25/2026
Materials Due
09/28/2026
$360.00

About this product

New To Town helps businesses connect with new homeowners in their service area at the moment they’re most likely to need new local services. From finding a new dentist or HVAC pro to discovering a new coffee shop or grocery store, moving means finding new businesses to meet everyday needs.

Automatically send personalized postcards to new homeowners right after they move, and target specific homes based on details like selling date, year built, home price, and square footage.

New To Town helps you get in front of new homeowners, build awareness, and become one of the businesses they choose first.

How it works

  • You tell us which homeowners to target in your service area.
  • Then we use the latest homeowner data available, and mail to homeowners automatically.

Ad placement

Your postcards are delivered via First-Class Mail to website visitors whose IP addresses were successfully matched to a residential mailing address. All postcards are addressed to “Current Resident.”

AD PLACEMENT 1AD PLACEMENT 2

POSTCARD SPECS

Postcards are produced on premium weight 14pt card stock and printed in full color on both sides. The front of the card is coated in a matte finish and the back is uncoated.

Live Area
8.25” x 5.75”
Any elements of your ad that should not be cut off in the trimming process must be within the live area.
Bleed
8.75” x 6.5”
This is the excess image area that must pass the trim dimensions to ensure that your image will flow over on all sides.

IMPORTANT: Keep mailing address area and stamp indicia blank.

SAMPLE POSTCARDS

Sample PostcardSample Postcard

Need help creating a postcard?

Addy can create your ad for just $250, using design elements that you probably already have on hand. Learn more here.

Add Design Services to your cart at checkout and our design team will reach out to you to kick things off.