Traditional out-of-home advertising has always allowed you to reach your customers as they go about their business in public — on billboards, at transit hubs, and at sporting events, for example. Digital out-of-home offers the same opportunity to reach your audience when you have their undivided attention, and it’s offered on screens both large (think highway screens) and small (like digital screens at gas pumps).

What are the advantages? Digital out-of-home advertising is available at lower rates than traditional out-of-home media, and with a more dynamic and easily implemented format. And, digital out- of-home advertising avoids many of the obstacles that can be challenging in the online marketing world, like less desirable page placements and ad blockers. The best part? Addy makes purchasing digital-out-of-home advertising easy and affordable."

Health Buffs are focused on achieving fitness through all things exercise and diet. Whether they're practicing the latest workout-recovery techniques, participating in the newest exercise classes, or exploring healthy diet trends, these health-conscious consumers are tuned into the latest info on how to maximize their own physical condition.

Depending on what types of screens are available in the area you choose, your ad will display in the following kinds of locations:

• Billboards of various sizes in high-traffic areas
• In-ride screens in taxis, Lyfts, and Ubers
• On entertainment screens in gyms at focal points near equipment, juice bars, etc.
• On the screens of fitness equipment at gyms, including treadmills, ellipticals, bikes and steppers
• At colleges and universities in areas like dining halls, dorm common spaces, gyms, bookstores, and lounge areas
• On digital screens at the checkout points at grocery retailers
• On screens at wellness retail establishments
• On in-bus entertainment screens
• On digital bus shelter screens
• On screens at train, bus, and subway station kiosks