Traditional out-of-home advertising has always allowed you to reach your customers as they go about their business in public — on billboards, at transit hubs, and at sporting events, for example. Digital out-of-home offers the same opportunity to reach your audience when you have their undivided attention, and it’s offered on screens both large (think highway screens) and small (like digital screens at gas pumps).

What are the advantages? Digital out-of-home advertising is available at lower rates than traditional out-of-home media, and with a more dynamic and easily implemented format. And, digital out- of-home advertising avoids many of the obstacles that can be challenging in the online marketing world, like less desirable page placements and ad blockers. The best part? Addy makes purchasing digital-out-of-home advertising easy and affordable.

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Depending on what types of screens are available in the area you choose, your ad will display in the following kinds of locations:

• Billboards of various sizes in high-traffic areas
• In-ride screens in taxis, Lyfts, and Ubers
• On digital screens at the checkout points at grocery retailers
• On screens at wellness retail establishments; at train, bus, and subway station kiosks
• On in-bus entertainment screens and on digital bus shelter screens
• On entertainment screens in waiting areas at DMV and driver’s license offices
• On screens in elevators and office building lobbies
• On screens in pedestrian common areas at malls such as information kiosks and escalators