Reach
Savvy Parents
with online ads optimized by consumer voting

What’s Included

AdFreeway Online Campaign

AdFreeway uses consumer voting to optimize multiple versions of your ad and deliver improved results. Consumers who see your ad will have an opportunity to vote on whether they like it or not, then AdFreeway uses that instant feedback to adjust your campaign in real time.

Learn more about AdFreeway here.

Monthly Impressions

Your chosen number of monthly impressions will be delivered throughout the duration of your campaign. We do our best to ensure even pacing; however please refer to the highlighted key dates on the booking tool to see if we anticipate a pacing issue based on your selected dates.

Proof of Performance

Once a week, you’ll be emailed updates on how many times your ad has been seen, how many people have clicked on it, plus demographic info on the audience your ad is reaching and more. At the end of the campaign, you’ll receive a full campaign summary as well as voting performance statistics on each of your ads.

About Savvy Parents

Savvy Parents lead kid-centric lives. Their online time includes researching child-rearing topics, shopping for kid-friendly products, and exploring classes and activities for their little ones. Busy moms and dads frequently turn to the internet for guidance on products and services that will enhance their children's’ development.
Your banner ads will be targeted to reach just the types of consumers who display these Savvy Parent browsing behaviors.

Audience

Age 33
Female 55%
Male 45%
Med. Household income $60,000

Ad Placement

Your banner ads will be shown on websites across all types of devices--mobile, tablet, and desktop. They may appear on any page of a website.

Ad Specs

Your AdFreeway online campaign consists of three variations of your creative, each in four sizes: 300x250, 320x50, 728x90, 300x600

MAX FILE SIZE 140kb
RESOLUTION 72dpi
FILE FORMAT GIF

You can also submit any of the following sizes in addition to those noted above
336x280, 250x250, 300x300, 320x100, 200x200

Please Note: The bottom of your ad will contain AdFreeway’s thumbs up/thumbs down voting overlay. Be sure to keep any text, logos, or other elements that are important to your brand message from the bottom of your creative. The overlay has a fixed 40px height and spans the width of your ad.

Questions about creating three versions of your ad? Click here to learn more.