Advantages of Digital Out-of-Home Advertising
Digital out-of-home screens are typically positioned in places where consumers are likely to see their ads repeatedly or over a sustained period: in waiting areas at doctors’ offices or motor vehicle departments, at bus kiosks or train stations, or in elevators, for example.
Hard to miss
Digital out-of-home ads can’t be closed by the user, skipped, or blocked with an ad blocker like digital ads on personal screens. In addition, most DOOH messages are repeated frequently, so even a casual passerby or distracted viewer stands a good chance of seeing your message.
Because digital out-of-home screens show a rotation of ads by many marketers, all of those advertisers share the costs of the media, and that keeps rates low. Plus, the expense of producing an ad for DOOH is typically the same as the cost of creating an online ad and a fraction of the cost of printing and installing a traditional out-of-home ad.
Lots of impressions
Digital out-of-home advertising tends to be delivered across a variety of screens in places frequented by a large, diverse audience. That’s great for building familiarity with your brand or marketing message.