Advantages of Direct-Mail Advertising
Every-door-direct mail lets you send postcards to the residents in specific postal delivery areas. These are the actual routes that an individual postal worker delivers to, so they are often much smaller areas than even a zip code.
Mail gets attention
There’s a reason so many marketers are returning to direct mail and why your mailbox is so full with marketing messages these days: printed mail pieces are hard to ignore, so they tend to be effective.
You’ll notice that much of the promotional mail you receive includes a special offer or specific call-to-action. Enticing recipients to bring the mailer to a retail location or to a website to use a discount code allows responses to be tracked.
Attractive postcards, especially ones with a special offer, are convenient for consumers to hold on to, especially if they are interested in the service or product for a later date.
Unlike online ads which are delivered to one person on a personal screen, direct mail tends to be seen by more than one person in each household. That means more opportunities to make a meaningful impression with the right consumer in that home.