Advantages of Local Television News Advertising
A committed audience
Viewers of local news tend to be committed to their particular stations and news anchors, and to watch the same newscast each day. When a commercial airs over multiple days, these same attentive viewers are likely to see it several times.
Local news programs and news teams are seen as established, trustworthy sources of information to viewers—and some of that hard-won credibility is shared with the advertisers who appear on these programs. Plus, consumers tend to regard businesses with television ads as more established and credible.
In contrast to personal screen advertising like online ads or social media, television advertising is likely to be seen by more than one person in a household, business, or public space each time the ad airs.
Engaging ad content
With television advertising, you have a chance to create an eye-catching, multi-sensory message. The addition of sound and movement to your advertisement allows opportunities for enhanced brand-building and audience engagement.
Hard to miss
When a TV commercial is aired, it’s the only thing on the screen so it gets 100% of the viewer’s attention. Plus, local news is rarely recorded to be watched later—it’s almost always watched live, so viewers are not able to skip the ads the way they are more likely to do with recorded television.