Advantages of Magazine Advertising
A rapt audience
A magazine ad gets your message in front of a self-selected, highly engaged consumer. Unlike some other media, magazines are carefully chosen by their readers (especially subscribers), so the time they spend with their favorite publications tends to be focused and enjoyable.
Established magazines have earned a trusted reputation and authority, and they share some of that hard-earned prestige with the advertisers who appear on their pages. Readers often assign more credibility to the magazine ads they encounter in these environments.
Ads are part of the experience
In some media, ads can be perceived as obstacles to be avoided—consumers can skip commercials, toss their mail without reading it, or use ad-blocking software. Magazine readers, on the other hand, tend to regard the advertising they see alongside the articles as part of the content.
Magazine publishers spend a lot of effort making sure their magazines look beautiful when they are printed. Special attention is paid to assure consistently clear, crisp images and balanced colors throughout the issue—and that includes the pages with ads.
Lots of impressions
A magazine delivered to a household (or doctor’s office, or hair salon) is typically viewed by several people. That’s why magazines report a “readership” number as well as a circulation one. And each one of those people is likely to see your ad more than once over weeks or even months as they pick the issue up to finish an article or reread a favorite.