Advantages of Online Advertising
In a hurry? You can get your ad out in the digital world pretty quickly. Online advertising doesn’t depend on lengthy print production processes like magazine advertising, so once you have your ad designed your campaign can begin running right away.
Since an online ad is only delivered when a person is actually looking at a screen, you’ll know exactly how many people saw your ad, and exactly how many of them were motivated by the ad to click and visit your website.
There is an enormous supply of online ad inventory available at any time (think of all the websites and apps you see with ads on them), which results in online ads being more affordable than other forms of advertising. Even with a small budget, you can get your message in front of a lot of people.
Online advertising allows you to market exclusively to people who are most likely to be your prospective customers, based on their online behavior: what they’ve searched for, websites they’ve visited, whether they’ve clicked on other ads like yours, etc.
Because online marketing is affordable and easily adjusted, you can test several messages to see which approach is most effective with your customers. And if your goal is to reach multiple types of audiences, it's easy to adjust your campaigns accordingly, each with a unique message. Other types of marketing, such as magazine advertising are less flexible.