Reach local
HOME CENTER SHOPPERS
at home with a premium postcard.
Home Center Shoppers
Select Market
All Available Markets
When To Send Your Mail
USPS will deliver your postcards within the week you choose.
Week Selected
07/15/2024 - 07/20/2024
Last Day to Purchase
06/28/2024
Materials Due
07/01/2024
$0
Home Center Shoppers
$0

ABOUT THIS PRODUCT

With audience-based direct mail (ABDM) you can mail full-color, premium postcards to the homes of people with specific interests or lifestyles, based on their real world behavior. This Home Center Shoppers audience reaches consumers who have visited one or more of these types of locations in the past 180 days:
  • Leading brand and independent home centers
  • Hardware stores
  • Garden centers
Interested in reaching every home in specific neighborhoods instead? Check out our Every Door Direct Mail product here.

HOW IT WORKS

Postcards are delivered to consumers in specific zip codes of your choice. Simply select your market in the booking tool and then choose your zip codes from the map.
Do I need my postcard creative ready today?
Don’t worry if you don’t have a postcard created yet. There is time built into the schedule for design and production. And if you need design help, we’ve got you covered.
What’s included?
Prices are inclusive of targeting, printing and postage for a single postcard creative. If you want to mail different postcard creatives to different areas, simply build a separate campaign for each one.
After checkout, you may select up to 5 additional addresses you would like your postcards mailed to.
Is direct mail advertising right for my business? Learn more here.

AD PLACEMENT

Your postcards will be delivered via standard class mail to residences in the areas you’ve selected. Cards are addressed to CURRENT RESIDENT.

POSTCARD SPECS

Postcards are produced on premium weight 14pt card stock and printed in full color on both sides. The front of the card is coated in a matte finish and the back is uncoated.
Live Area
8.25” x 5.75”
Any elements of your ad that should not be cut off in the trimming process must be within the live area.
Bleed
8.75” x 6.5”
This is the excess image area that must pass the trim dimensions to ensure that your image will flow over on all sides.
IMPORTANT: Keep mailing address area and stamp indicia blank.

CUSTOM CAMPAIGNS

Interested in an ABDM campaign that’s more tailored to your specific marketing needs? Your Addy Advisor can tell you about all the customization options available for direct mail.
Custom direct mail programs start at $2,500.

SAMPLE POSTCARDS

NEED HELP CREATING A POSTCARD?

Addy can create your ad for just $250, using design elements that you probably already have on hand. Learn more here.
Add Design Services to your cart at checkout and our design team will reach out to you to kick things off.