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About Fitness Enthusiasts

Want to find your city’s Fitness Enthusiasts? Head to the gyms. From national mega-gym chains to smaller boutique studios, people who are focused on getting fit and staying fit visit gyms regularly.

Audience demographics
This type of advertising is targeted by behavior, not by age, gender, or income. However, your ads for this audience will not be delivered to consumers known to be under 18 years old.

About GroundTruth Advertising

This type of digital ad campaign targets consumers based on their behavior in the real world. GroundTruth uses proprietary technology to recognize the presence of cell phones at specifically mapped locations and then converts that data into anonymous targeting for digital advertising. Your banner ads will be delivered only to consumers who have actually visited one or more of the points of interest (POI) on the map below in the past 120 days

The GroundTruth ad-targeting process also reduces the likelihood of your ad being delivered to employees or suppliers who are frequently onsite at these locations or to people who are just passing by.

Ad Placement

Your ad will appear on apps and websites across all devices – on mobile, tablet, and desktop. Your ads may begin to appear on devices as soon as four days after the consumer has visited one of the POIs.

Website Ad Position Website Ad Position

Ad sizes

Your campaign will include the most popular ad sizes for mobile and desktop display advertising.

VIEW FULL SPECS

Not sure how to create all these ads? Addy can help!

LEARN MORE HERE

HOW DOES IT WORK?

Simply use the booking tool to select the market you'd like your ads to be delivered in, the number of times you'd like your ad to be shown (impressions), and when you'd like your campaign to run. Addy takes care of the rest.

"Do I need my ad ready today?"
Nope. You purchase your campaign today and then come back to upload your creative anytime before the Final Ad Due date. Don't worry – Addy won't let you forget!
"What are impressions?"
An impression is counted when your ad is shown to a consumer. You choose the number of impressions you want to buy and Addy will ensure they are delivered over the period of your campaign. We do our best to ensure even pacing of those impressions throughout each month, but it’s not always possible.

*Please note that there are a limited number of impressions available for these audiences at any given time, so some periods may appear as unavailable or “sold out” on the booking calendar.
"How will I see proof of performance?"
Once your campaign has started, you’ll have access to a dashboard with daily updates on the number of times your ad has been seen, how many people have clicked on it, plus demographic info on the audience your ad is reaching.

"Is online advertising right for my business?" Learn more here.

custom campaigns

Interested in a GroundTruth campaign that’s tailored to your specific marketing needs? Your Addy Advisor can tell you all about the customization options available for larger volume campaigns.

Custom campaigns start at just $2,500

Chat Now

Recent Sample Ads

Need help creating a online ad?

Addy can create your ad for just $250, using design elements that you probably already have on hand.

Learn more here

Add “Addy Design Services” to your cart before checking out. Our design team will reach out to you to kick things off.

Market

Available Markets

Arizona

Phoenix Metro
Min. Impressions

50,000

Price

$275

Glendale
Min. Impressions

50,000

Price

$275

Mesa
Min. Impressions

50,000

Price

$275

Phoenix
Min. Impressions

50,000

Price

$275

Scottsdale
Min. Impressions

50,000

Price

$275

Tempe
Min. Impressions

50,000

Price

$275

California

Los Angeles Metro
Min. Impressions

50,000

Price

$275

Los Angeles City
Min. Impressions

50,000

Price

$275

Orange County
Min. Impressions

50,000

Price

$275

Santa Barbara
Min. Impressions

50,000

Price

$275

Palm Springs
Min. Impressions

50,000

Price

$275

San Diego Metro
Min. Impressions

50,000

Price

$275

Colorado

Denver Metro
Min. Impressions

50,000

Price

$275

Arvada
Min. Impressions

50,000

Price

$275

Aurora
Min. Impressions

50,000

Price

$275

Denver City
Min. Impressions

50,000

Price

$275

Lakewood
Min. Impressions

50,000

Price

$275

Thornton
Min. Impressions

50,000

Price

$275

District Of Columbia

Washington DC Metro
Min. Impressions

50,000

Price

$275

Washington DC
Min. Impressions

50,000

Price

$275

Florida

Metro Orlando
Min. Impressions

50,000

Price

$275

Miami Metro Area
Min. Impressions

50,000

Price

$275

Tampa Bay Metro
Min. Impressions

50,000

Price

$275

Georgia

Atlanta Metro
Min. Impressions

50,000

Price

$275

Atlanta City
Min. Impressions

50,000

Price

$275

Johns Creek
Min. Impressions

50,000

Price

$275

Roswell
Min. Impressions

50,000

Price

$275

Sandy Springs
Min. Impressions

50,000

Price

$275

Illinois

Chicagoland
Min. Impressions

50,000

Price

$275

Aurora
Min. Impressions

50,000

Price

$275

Chicago City & North Suburbs
Min. Impressions

50,000

Price

$275

Elgin
Min. Impressions

50,000

Price

$275

Joliet
Min. Impressions

50,000

Price

$275

Naperville
Min. Impressions

50,000

Price

$275

St. Louis Metro
Min. Impressions

50,000

Price

$275

Indiana

Indianapolis Metro
Min. Impressions

50,000

Price

$275

Carmel
Min. Impressions

50,000

Price

$275

Maryland

Annapolis & Eastern Shore
Min. Impressions

50,000

Price

$275

Montgomery County
Min. Impressions

50,000

Price

$275

Prince George County
Min. Impressions

50,000

Price

$275

Massachusetts

Boston Metro
Min. Impressions

50,000

Price

$275

Boston City
Min. Impressions

50,000

Price

$275

Lowell
Min. Impressions

50,000

Price

$275

Michigan

Ann Arbor
Min. Impressions

50,000

Price

$275

Detroit Metro
Min. Impressions

50,000

Price

$275

Detroit
Min. Impressions

50,000

Price

$275

Sterling Heights
Min. Impressions

50,000

Price

$275

Warren
Min. Impressions

50,000

Price

$275

Minnesota

Twin Cities Metro
Min. Impressions

50,000

Price

$275

Missouri

St. Louis Metro
Min. Impressions

50,000

Price

$275

St. Louis
Min. Impressions

50,000

Price

$275

New Hampshire

Boston Metro
Min. Impressions

50,000

Price

$275

New York

New York City
Min. Impressions

50,000

Price

$275

Bronx
Min. Impressions

50,000

Price

$275

Brooklyn
Min. Impressions

50,000

Price

$275

Manhattan
Min. Impressions

50,000

Price

$275

Queens
Min. Impressions

50,000

Price

$275

Staten Island
Min. Impressions

50,000

Price

$275

North Carolina

Metrolina
Min. Impressions

50,000

Price

$275

Charlotte
Min. Impressions

50,000

Price

$275

Ohio

Akron
Min. Impressions

50,000

Price

$275

Greater Cleveland
Min. Impressions

50,000

Price

$275

Pennsylvania

Philadelphia Metro
Min. Impressions

50,000

Price

$275

Philadelphia
Min. Impressions

50,000

Price

$275

South Carolina

Metrolina
Min. Impressions

50,000

Price

$275

Texas

Austin Metro
Min. Impressions

50,000

Price

$275

Dallas/Forth Worth Metro
Min. Impressions

50,000

Price

$275

Arlington
Min. Impressions

50,000

Price

$275

Dallas
Min. Impressions

50,000

Price

$275

Fort Worth
Min. Impressions

50,000

Price

$275

Greater San Antonio
Min. Impressions

50,000

Price

$275

Houston Metro
Min. Impressions

50,000

Price

$275

Virginia

Alexandria
Min. Impressions

50,000

Price

$275

Arlington County
Min. Impressions

50,000

Price

$275

Fairfax County
Min. Impressions

50,000

Price

$275

Washington

Seattle/Tacoma Metro
Min. Impressions

50,000

Price

$275

Kent
Min. Impressions

50,000

Price

$275

Seattle
Min. Impressions

50,000

Price

$275

Tacoma
Min. Impressions

50,000

Price

$275