Savvy Parents lead kid-centric lives, focusing time and energy on reading up on childrearing, shopping for child-friendly products, and enrolling their kids in classes. Busy moms and dads eager for guidance turn to the internet as a valuable resource. 

<b>Reach local</b><br> <strong>Savvy Parents</strong>wherever they are online.

<b>TARGETING BY CONSUMER TYPE:</b> Using Google data about users’ browsing history (websites they’ve visited recently, products they’ve clicked on, their responsiveness to similar-themed ads and more), Adverator is able to identify consumers with an expressed interest in parenting products and targets your banner ad exclusively to these users. Unlike targeting by website, where ads appear on a specific site, targeting by users means your banner ad will display wherever your interested users are online.<br>

<b>BANNER AD CAMPAIGN:</b> Your campaign is run-of-site and appears exclusively to visitors in the markets you’ve selected.<br>

<b>DISTRIBUTION:</b> Impressions are measured per month, and are delivered throughout the duration of your campaign. We do our best to ensure even pacing; please refer to the Key Dates section to see if we predict a pacing issue based on your selected dates. 

Your ad will appear on websites across all devices--on mobile, tablet, and desktop. It can appear on any page of a website.

Reach

Digital: 300x250

Advertise your child-focused business to parents with online ads for just $210.  Browse other advertising options in your market - Magazines, TV, Direct Mail.

Reach parents online in your local area with a digital campaign

<h5>Google Ads Campaign</h5> 
<span>This online advertising reaches <b>Savvy Parents</b> by placing your ad on the websites and apps they visit on their computers, tablets, and phones. <br><br><h5>How does it work?</h5>Using behavior captured while people are online (websites they visit, products they search for, ads they click on, etc.) Google is able to identify specific types of consumers. This Google Ads campaign delivers your ad exclusively to the types of consumer you’ve selected.<br><br>Is online advertising right for your business? Learn more <a href="https://www.addy.co/info/online-advertising-guide">here</a>.

<h5>Monthly Impressions</h5>
<span> An impression is counted when your ad is shown to a consumer. You’ll choose the number of impressions you want to buy and Addy will ensure they are delivered over the period of your campaign. We do our best to ensure even pacing of those impressions throughout each month, but it’s not always possible. Please refer to the Key Dates section to see if we predict a pacing issue based on your selected dates.</span>


<h5>Proof of Performance</h5>
<span>Once your campaign has started, you’ll have access to a dashboard with daily updates on the number of times your ad has been seen, how many people have clicked on it, plus demographic info on the audience your ad is reaching.</span>


WHAT’S INCLUDED

Google Ads Campaign

How does it work?

Monthly Impressions

Proof of Performance

About Savvy Parents

Audience

Ad Placement

Ad Specs

Sample Ads

Need help creating an online ad?

AVAILABLE MARKETS

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