Reach local
Sports Fanswherever they are online.

Google Ads Campaign

This online advertising reaches Sports Fans by placing your ad on the websites and apps they visit on their computers, tablets, and phones.

How does it work?

Using behavior captured while people are online (websites they visit, products they search for, ads they click on, etc.) Google is able to identify specific types of consumers. This Google Ads campaign delivers your ad exclusively to the types of consumer you’ve selected.

Is online advertising right for your business? Learn more here.

Monthly Impressions

An impression is counted when your ad is shown to a consumer. You’ll choose the number of impressions you want to buy and Addy will ensure they are delivered over the period of your campaign. We do our best to ensure even pacing of those impressions throughout each month, but it’s not always possible. Please refer to the Key Dates section to see if we predict a pacing issue based on your selected dates.

Proof of Performance

Once your campaign has started, you’ll have access to a dashboard with daily updates on the number of times your ad has been seen, how many people have clicked on it, plus demographic info on the audience your ad is reaching.

Simply put, Sports Fans are people who love athletic pursuits. They are always up-to-date on the latest scores, pay for sports programming, and frequently purchase tickets to sporting events. They’re the first to join the office sports pool and often engage in “fantasy” sports with friends.

Your ad will appear on websites across all devices--on mobile, tablet, and desktop. It can appear on any page of a website.